VINCENT ZHANG

**** ****** ***. **** **, Austin, TX 78757

acudrx@r.postjobfree.com 214-***-****

EDUCATION

The University of Texas at Austin

Bachelor of Arts: International Relations and Global Studies May

2014

Certificate: McCombs School of Business, Business Foundations Program

Chinese University of Hong Kong, International Advertising Program Summer

2013

PROFESSIONAL EXPERIENCE

Capital Asset Exchange Data Acquisition and Analytics Specialist Austin, Texas Jan 2015 Dec 2015

Managed company database with 160,000+ semiconductor assets and 250,000+ requirements, across 131 countries

Analyzed pipelines of over 20 traders to generate 15,000+ listings and gather 2000+ requirements

Interpreted raw data in Excel into consumable content to be used internally for identifying sales trends

Recreated analyst training manual to improve understanding of database tools and workflow

Assisted in restructuring of database by working with engineers to improve system navigation and efficiency

Harris Media LLC Digital Marketing Intern Austin, Texas May 2014

Oct 2014

Executed 5 state and national political campaigns through the use of multiple social media platforms and Vervemail

Extracted CRM data from NationBuilder and pivoted the data in Excel to be used for analysis

Built monthly reports on 2 client campaigns using Google AdWords, Google Analytics, Facebook Ads and Twitter Ads

Drafted content for WordPress posts and campaign email mock ups

Career Onward Social Media Marketing Intern Austin, Texas Feb 2014

May 2014

Created content and posted across multiple social media platforms using Hootsuite

Generated weekly metric reports on Excel using data from Google Analytics

Village Roadshow Entertainment Market Research Intern Beijing, China June 2013 Aug

2013

Assembled historical market data to provide insights for a developing film project

Organized and assisted the writing of feasibility and financial reports for 3 projects in process

Translated and analyzed 100+ page movie scripts from Chinese to English and vice versa

ACADEMIC EXPERIENCE

International Advertising in Hong Kong Social Media Project

June 2013

Client: DewyTree, Korean Skincare Line

Developed a social media campaign for the expansion of DewyTree into the Hong Kong and U.S. markets

Conducted SWOT analysis by interviewing DKSH, the clients market expansion service provider

Researched target market by interviewing skincare consumers in 3 major make-up retailers

Development of Cultural Marketing in U.S. and China Capstone Thesis May 2013

Developed in-depth analysis on how a countrys culture affects its marketing strategies

Evaluated the marketing of U.S. and China sportswear brands

SKILLS

Multimedia

Adobe Creative Suite; iMovie; Illustrator

Languages

HTML; SQL

Social Media

Facebook; Twitter; LinkedIn; HootSuite; WordPress; Google Analytics

Other

Microsoft Office Suite; Microsoft Access; Chrome/Firefox/IE/Opera

INTERESTS

Basketball, Reddit, Fitness, E-sports

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