Patrick Wallis, M.B.A
*** ******* ****, ***** *****, IN 46307
EXPERIENCED SALES & MARKETING LEADER
Fifteen years of experience in the sales and marketing of industrial products with a demonstrated ability to grow sales revenue. Particularly effective in developing corporate objectives and actionable strategies – with a firm grasp on all aspects of the organization and the ability to digest complex concepts to develop new products and markets that increase market share and profitability.
Highly successful in selling through distribution channels, with unwavering integrity, an ability to motivate, and B2B experience that helps customers expand their business and accomplish aggressive sales goals. Expertise in leading teams to exceed goals established through strategic planning.
ROCKFON INTERNATIONAL, Chicago, IL October 2013-Present
Manufacturer of commercial ceiling products.
Product Manager, Metal Ceilings – Spearhead product development and general management for a category-leading ceiling manufacturer. Lead cross-functional teams to reduce costs, develop products, increase manufacturing efficiencies and decrease time-to-market for new products. Work with architects and contractors on design intent and manufacturing capabilities while managing large projects.
Developed 24 month product roadmap leveraging existing manufacturing capabilities.
Repositioned product offering from a low-margin, custom offering to a standardized, higher margin offering. Q12015 sales increase of 20% compared to Q12014.
Increased communication across business functions to increase customer service levels.
SELF EMPLOYED July 2012-October 2013
Independent Consultant – Worked with small business owners on strategic plans, marketing programs, processes and procedures to increase revenue.
Developed labor tracking system for a service business to identify most profitable projects for future revenue and geographic expansion.
Worked with a lighting distributor to analyze sales data and develop strategies to compete in a changing market place.
MRI STEEL FRAMING, Gary, IN January 2012-June 2012
Regional manufacturer of steel framing products.
Vice President of Sales & Marketing – Recruited to drive the company’s sales and marketing efforts to achieve growth, build awareness in the marketplace, develop sales quotas and budgets, generate sales forecasts, develop product specifications and conduct strategic planning. Directly managed six.
Implemented a CRM system, created standardized processes and opened channels of communication to add structure and accountability to the sales force.
Refocused sales efforts within 300 miles of the facility to realize freight savings, targeting three large accounts for penetration.
Developed a product pipeline to increase sales to existing customers with minimal capital expenditures.
ALLIED TUBE & CONDUIT, Harvey, IL May 2005-January 2012
Manufacturer of steel pipe, tubing & conduit products.
National Sales Director, Standard Pipe Division (2008-2012) – Spearheaded P&L for a $120 million pipe business in the fire sprinkler and mechanical/PVF distribution channels in North America, Mexico, and Central America. As a member of the senior leadership team reporting to the division president, managed budgeting, strategic planning to include organic and inorganic growth, marketing, sales and forecasting.
Navigated the 2008 downturn and positioned the business unit for an upsurge in business in 2010 through a combination of variable cost reductions. As a result, reduced sales expenses in 2009 by 35% over the previous year without sacrificing service levels.
Improved business unit market share from 32% to 48% by developing a new product. Collaborated with legal counsel, assembled a cross-functional team, identified suppliers and oversaw production trials to launch the new product.
Increased independent distributor accounts by 23% and added more the $1.5M in revenue in 2011.
Various Sales and Marketing Management Roles (2005-2008)
Held marketing management and sales leadership roles within Allied Tube & Conduit.
Increased sales 50% in one year though aggressive territory management and customer management.
Collaborated with business unit executive teams to develop market plans to reach business goals.
Federal Signal Corporation, University Park, IL March 2000-May 2005
Manufacturer of industrial warning systems.
Marketing Communications and Product Management
Worked across the organization to develop cost-effective new products and marketing campaigns. Drove print advertising, literature development, web site management and strategic marketing plans.
Indiana University, Gary, IN 1999
Masters of Business Administration
Central Michigan University 1996
Bachelor of Arts