Marketing Manager

John Engstrom

*** ******* **** / *******, ** ****1 / T: 708-***-****; M: 708-***-**** / ************@*******.***

Creative Work - http://e2-creative.com / http://webprofile.info/jengstrom/

Creative Marketing Director / Manager

Dynamic Senior Marketer with deep and broad experience providing creative marketing direction and leadership for large well-known multi-billion dollar brands – generating millions of dollars in billings. Successful collaborating and directing teams in designing and rolling out creative marketing strategies and programs to target and penetrate B2B / B2C channels. Able to define and align key resources, client relationships, and project budgets to competitively launch and position brands for market dominance. Effective at leveraging Marketing&Sales expertise, research, print&digital media channels, and presentations to maximize business development opportunities, ROI, and bottom-line results.

Core Leadership Competencies

B2B / B2C Marketing & Communications

Team Building & Project Management

Creative Marketing Direction & Design

Financial Management

Marketing / Branding Program Management

Business Development

Marketing Research & Competitive Intelligence

Sales & Marketing Expertise

Professional Experience

E2CREATIVE – Beecher, IL

2013 – Present

Small start-up marketing and advertising agency servicing B2B and B2C clients.

Creative Marketing Director

Serve as Chief Creative and Account Manager responsible for developing concepts / logos for advertisements, refreshing brands, designing POP / tradeshow displays and collateral materials supporting marketing initiatives for local and national clients.

Selected Achievements

$30,000 in billings secured by refreshing brand for all marketing initiatives to elevate and establish Keeley Investment Corporation / KAMCO as key player in financial industry with more than $5 billion in assets.

Designed promotional displays for liquor brands under Jim Beam marketing team's direction that included researching category and sketching / rendering proposed off-shelf floor displays – generating $3,000+ in billings.

Provided creative support in developing marketing presentations for Business Strategies, Inc. supporting its business model restructuring that included determining content and look of presentation – netting $500 in billings.

Oversaw copy, layout, design, and photography to produce brochure and photo library for Team 3 Collision Center in Lansing, IL - completing project on time and within tight budget of $2,500, while exceeding client’s expectations.

Secured $30,000 in net contributions by crafting all marketing materials for local church’s auction event that aided in general funding of church and school’s annual budget to improve technology benefits of its students.

MARKETING SUPPORT, INC. – Chicago, IL

1983 – 2013

Mid-sized retail-focused agency with annualized billings of $75 million.

Creative Marketing Director (2000 – 2013)

Promoted to oversee creative marketing department responsible for developing and implementing B2B and B2C marketing plans and programs. Worked with executive management, account managers, designers, production artists, and outside vendors to facilitate client marketing objectives. Leveraged print production, photography, digital technologies, and shopper marketing strategies to bring products to market. Accountable for all aspects of marketing from packaging, visual merchandising, POS strategy to tradeshows and advertising. Directed up to 35 staff members.

Selected Achievements

$4+ million in billings secured by leading creative team to develop packaging and standards for Home Depot’s proprietary brands - Hampton Bay, Glacier Bay, Husky, Pegasus, Home Accents Holiday, etc.

Generated $3.2 million in billings by devising and executing product line strategies supporting new branding, packaging, and visual merchandising directives for rollout across True Value’s 5,000 member stores.

$1.3 million account growth secured by boosting advertising, redesigning 150+ SKU packages, and launching print / digital marketing initiatives – positioning client Fluidmaster as top three account.

Secured $1.1 million in billings by developing and implementing packaging and brand standards for Sam’s Club proprietary brands – growing client account to top five in five years.

Planned and coordinated marketing tradeshow event and program under $50,000 to market, promote, and drive traffic for products and services for client: In-Sink-Erator Commercial Disposers.

$175,000 in agency billings realized by securing $3 million in funding to develop and launch in-store POP merchandising system for Home Depot as part of launching "Michael Angelo" faux finish paints.

Garnished $80,000 in agency billings by designing and delivering concept for new retail store format for West Lake Ace Hardware chain.

Associate Creative Marketing Director (1998 – 2000)

Led team of art directors and freelance designers to develop and roll out successful integrated marketing programs for B2B and B2C retail clients. Developed hierarchical profiles for consumer buying practices for

in-line presentations, POP, Packaging and collateral materials.

Selected Achievements

$1.4+ million in billings captured by developing POS messaging: headers, aisle signs, display cases, set planograms, new packaging, and merchandising strategies to roll out Husky brand across 800+ Home Depot stores.

Led five-member team of talented concept artists and designers across Stanley and Bostich accounts on $1.4 million, 18-month, marketing program to launch on-the-floor marketing initiatives for Stanley Tools.

Tracked and managed creative presentation budgets of $300,000+ per client supporting in-line review situations for The Home Depot, Lowe’s, and Walmart on behalf of various well-known brands.

$50,000 in program billings attained by devising product line strategies for Armstrong Corporation that led to concept and development of in-store merchandising systems for “big box” environments.

Senior Art Director (1983 – 1998)

Designed ads, brochures, and variety of collateral pieces to effectively communicate products and services to consumer. Designed and developed POP from conceptual pencil stage.

Selected Achievements

Secured $75 million in annualized billings by spearheading production of die vinyls, through color mock-ups and final output for separations for ads, brochures, and variety of collateral pieces and marketing initiatives.

Garnered $25+ million in agency billings by directing design integrity and application of brand standards for Ace Hardware's 5,000-SKU packaging program – solidifying agency as key player in packaging design and SKU pull-through market.

$250,000+ in annual billings produced by designing POP from conceptual pencil stage to physical construction of unit that included developing packaging artwork from logo development to packaging concepts.

Education

UNIVERSITY OF ILLINOIS – Chicago, IL

B.S. in Communication Design

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