Leslie Ann Bratek

Cellular: 716-***-**** E-Mail:acuc06@r.postjobfree.com

Achievement Oriented Sales and Management Professional

Proven success in developing solutions to achieve organizational goals and objectives.

Experience in: sales planning, merchandising, promotions, and seminars/events.

Disciplined to achieve growth and revenue surpassing profit targets and forecasts.

Strong analytical, communication, interpersonal skills and team building skills.

Skills to manage resources to solve problems and achieve sales targets.

Superior work ethic with focus on providing additional value and superb customer service.

Experience

Seneca Allegany Manufacturing September 2015-present

Sales Manager

Responsible for building and managing the national sales team for Seneca Allegany Manufacturing. Drive revenue growth from existing products, prospect and on board new accounts, and identify growth opportunities for corporate expansion.

Recruit, hire, train, coach, develop and manage employees.

Manage sales team results by planning, monitoring, and analyzing sales results vs. goals.

Collaborate with senior leadership team to develop sales goals and plans to achieve milestones and targets.

Responsible for managing sales channels to maximize customer acquisition and retention.

Assess effectiveness of sales investments and interactions with customers to drive efficiency in all channels.

Identifies growth opportunities and establish plans to increase revenues.

Implement sales programs by developing field sales action plans and promotional activities.

Determine annual unit and gross profit plan by assisting and developing marketing strategies; analyzing trends and results.

Develop sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

Plan and attend meetings with accounts to implement programs and incentives to increase sales and market share.

Liaise with internal departments to ensure systems are complete and meeting efficiency targets.

Responsible for meeting sales targets, managing inventory mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors.

Maintain professional and technical knowledge by establishing personal networks and attending trade shows and conventions.

Morgan Healthcare & Hospitality Services August 2014-September 2015

Sales Manager

Responsible for Area Sales Target, planning and exceeding customer’s expectations to exceed corporate goals, targets and objectives vs. prior year.

Cold calling to build Customer Relationships to develop incremental sales.

Bratek 2

Knowledge of linen services and fundamentals to increase sales/volume targets.

Develop partnership programs with key vendors and customers to increase revenue.

Manage multiple segments to include: hospital, hospitality, business, and education.

Knowledge of the healthcare industry and economics of the channel of business.

Develop area pricing strategy for each market segment with the General Manager.

Train representatives to understand: products, competitive set, pricing and profitability.

Ability to form strong cross-functional partnerships throughout the organization.

Collect and analyze data and draw valid conclusions to increase efficiencies.

Advise the General Manager of competitive trends, sales strategy, marketing opportunities, performance of new products via the CRM (Customer Relationship Management).

Responsible to ensure MBO’s resources are necessary to plan, exceeding customers’ expectations, while developing employees to increase productivity.

Scandinavian Group May 1998 – August 2014

Regional Sales Manager

Manage sales activities of a multi-state regional sales team exceeding $14 million dollars.

Design and implement strategic sales plans to exceed corporate goals and targets.

Review market analyses to determine customer needs to increase sales and efficiencies.

Focus on organizational design that supports corporate vision and growth opportunities.

Analyze and control expenditures of region to conform to budgetary requirements.

Prepare reports showing sales volume, potential transactions, and client expansion.

Encourage operational excellence; focus on cost reduction, improved selling performance, and improved coverage and administrative effectiveness.

Ability to influence customers to embrace new concepts and ideas to surpass targets.

Monitor and evaluate activities and products of competition to improve brand positioning.

Achieve all sales targets, and consumer merchandising KPI’s to increase distribution.

Represent company at trade associations, events, seminars and product launches.

Scandinavian Group

Premium Sales Manager May 1998-December 2004

Increase $4 million dollar sales territory in respective accounts, call prospective customers, establish buying cycles, and create a customer/supplier relationship (retail stores, night clubs, high-end restaurants, country clubs, casinos, and hotels).

Expand existing business accounts utilizing effective call strategies, conceptual selling, creative problem solving, promotional planning, and merchandising strategies.

Develop business partnerships within all classes of trade to promote market leadership.

Secure proper distribution with all channels of trade, by effectively expanding the footprint.

Manage and participate in brand-building events to increase consumer awareness.

Maintain records, files, and reports to comply within corporate policies.

Operate district within assigned operating budget while increasing profit and revenue.

Build and prepare analytical information for customers to increase account profitability.

Participate in tradeshows, sales meetings, and account training sessions to expand the product knowledge of the personnel to increase the consumer reach.

Promoted to Regional Manager in 2005

Promoted to Assistant Regional Manager in 2004

Promoted to Regional Trainer in 2003

Sales representative of the Year in 2000 exceed sales by 12%

Sales representative of the Year in 1999 exceed sales by 18%

Bratek 3

Polaroid Medical Sales Division June 1993-May 1998

Territory Sales Representative

Increase sales of imaging products to commercial and professional suppliers.

Implemented imaging solutions for Medical, Scientific, Biotech and Dental applications.

Introduced products to end users, assisted in application problem solving by facilitating training seminars, and on site demonstrations to improve value and performance.

Created and executed business development plans to continuously exceed sales performance versus corporate goals by analyzing market data.

Prepared and analyzed sales reports to identify cause and affect relationships due to price increases, strategy initiatives, and current market conditions.

Acted as liaison between the customer and company regarding pricing, products, delivery information, payments, service, and inquiries for demonstrations.

Acted as a resource for other sales representatives in developing and maintaining medical sales within their customer base by assisting with customer sales calls and demonstrations.

Developed relationships with key accounts to enhance customer satisfaction.

Awarded the National Presidents Sales Award in 1994 and 1996.

Polaroid Medical Sales Division

Merchandising Service Representative October 1990-June 1993

Assisted sales manager to increase sales thru merchandising strategies and promotions.

Trained Retail personnel and established new business relationships to increase sales.

Developed and implemented plan-o-grams to increase brand awareness at retail locations.

Provided customer service to national, food and drug channels and warehouse accounts.

Identified new opportunities expanding the business through prospecting and cold calling.

Provided input to regional office on market conditions and the competitive trends.

Awarded Merchandising Service Representative of the Year Award in 1992.

Education and Training Certification

Houghton College 2002 BA Business Management

Trociare College 1986 Associates Degree

Supplementary Training:

Value Added Sales Training, Frank Schaffer, October 2014

Keys to Successful Merchandising, Agile, April 2014

Professional Selling Skills, Santo Lauargia, September 2013

Statistics Training, Team Enterprise, November 2012

Sales Management Training, Sandlers Sales Institute, June 2009

Motivating a Team, Patrick Curtin, May 2003

Plan-o-gram Execution, Richardson, January 1996

References available upon request

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