FERNANDO ROCHA

**** ******* ******** * 647-***-****

Oakville ON L6H 1Y5 acubvk@r.postjobfree.com

Marketing Professional

HIGHLIGHTS OF QUALIFICATIONS

10+ years of experience in Marketing

Bachelor’s degree in Marketing and Advertising

Achieved “LG Digital Incentive” award

Proficient in Adobe Photoshop and MS Office (PPT, Excel, Word, Project)

Multilingual in English, Spanish and Portuguese

CORE COMPETENCIES

Strategic planning Product launch

Market analysis Project management

Sales & technical training Digital marketing management

Budget control Public relations

SKILLS AND EXPERIENCE

Marketing and Sales Manager 2011 – Present

Canada LinQ, (International students recruiting agency)

Partnered with major institutions in Canada between colleges and ESL schools to provide educational programs across the country

Developed an innovative concept for local support agency offering local advice and emergency contact to all students

Planned and executed all digital media marketing using paid and unpaid resources, including search engine ads, AdWords, online ads, social media such as Facebook, company website and blog

Executed training and advertising material to support representatives sales activities Marketing Manager 2010 – 2010

Marketing Coordinator 2009 – 2010

Upper Madison College, (ESL and High School) 2009 – 2010

Increased sales in target market by over 200% compared to the previous year

Managed a team of 5 people consisting of marketing and sales professionals including mentorship and training

Created new product concept formats and increased sales opportunities

Trained and supported partner recruiting agents with advertising campaigns and sales guidelines

Product Marketing Manager 2006 – 2009

Kennex Computers (Merged with Positivo in 2010, and remains the market leader)

Managed Intel and Microsoft advertising budgets worth $0.9M USD per quarter which resulted in raised consumer awareness

Generated customer service technical bulletins, alerting technical support team of possible problems and provided solutions

Developed POP materials, magazines and radio ads, increasing sales of computers to end users by 30% within 6 months

Managed $1M USD budget for R&D projects and developed system tools such as Business Intelligence (BI) and Just-In-Time (JIT) software for sales promoters

Conducted customer service expense analysis which resulted in saving 25% in product repair costs

Product Supervisor 2002 – 2006

Marketing Assistant 2001 – 2002

LG Electronics 2001 – 2006

Planned annual marketing budget worth $4M USD in 2 weeks by analyzing previous year’s budget and sales targets

Provided tools and trade marketing activities for a team of 60 salespeople in retail, distribution and corporate markets resulting in 90% of the team reaching their sales targets in 2004

Planned product life cycle, including phase in/phase out process, sales and support training, and reached 80% sales and production target

Organized product launches, exhibitions and trade fairs and media campaigns, increasing brand awareness

Prepared sales strategies based on purchase, sales, and inventory (PSI) report for weekly staff meetings with directors and president

Expanded computer monitors into TV market by coordinating with head of engineering and designing a space to install TV Tuner inside the monitor, which lowered cost per unit Marketing Trainee 1999 – 2001

Lexmark International

Controlled marketing budget for all departments and provided information for the marketing manager to report to CEO

Designed and conducted MS PowerPoint presentations and sales and technical training

Developed POP Materials and conducted distribution of POP for all departments and sales promoters

EDUCATION & PROFESSIONAL DEVELOPMENT

Digital Marketing Management, Sheridan College, Canada Continuing Project Management, Learning Enrichment Foundation, Canada 2011 Microsoft OEM Relationship Management (OJT) Microsoft, Brazil 2009 Technical Solutions Training (TST) Hands-ON (OJT) Intel, Brazil 2007 PR Media Training (OJT) Ketchum for LG Electronics, Brazil 2005 Product Market Strategy Apprentice (OJT), LG Electronics’ Learning Center, Brazil 2004 Bachelor’s degree in Marketing, Universidade Paulista, Brazil 2000

(Accredited by WES “World Education Services,” Canada 2009)

“Fernando is a self-motivated professional with

extraordinary ability to build great relationship in and outside of the company, congregating people with his particular (SP) charisma. He also has a great urgency response for important tasks, commitment with

company priorities and differentiated level of energy. Employers and clients can count on his creativity to manage unexpected situations, responsibility to lead business necessities and dedication on

accomplishing.” – Marcelo Mandeli

Direct supervisor at Lexmark international

“Fernando is a detailed oriented professional, who I have the pleasure to manage.

The exposure and experience in the companies he

worked with, brought a quite range of knowledge not only in technical computer area, but in the areas of marketing, after-sale service, finance control and analysis (in the complex Brazil tax environment).

I fully recommend Fernando both personally and

professionally.” – Luiz Pregnaca

Direct supervisor at Kennex Computers

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