Praveen Parvathaneni

Marketing & Sales Specialist

Bentonville, AR

Authorized to work in the US for any company

Email: acubcs@r.postjobfree.com

Cell: 479-***-****

Summary:

Praveen has a Post Graduate Diploma in Business Administration and 10 Years of experience in Marketing & Sales in different Industries (Online, Digital Solutions, Media and Employee Benefits). His expertise is in Corporate Sales, Product Handling, Advertising, Event Management. Praveen started his career as a Sales Executive in Naukri.com (Info Edge India Pvt. Ltd.), India's #1 Job Portal and later moved to Canon (India) Pvt Ltd as Sr.Account manager handling Corporate Sales for 3 years for their Business Multi-Functional Devices. He also has nearly 5.5 years of Sales & Marketing experience as Deputy Manager – Response working for Bennett Coleman & Co. Pvt Ltd. (the largest media conglomerate in India). Prior to moving to the US, he was working as a Branch Manager at Edenred (India) Pvt. Ltd. handling Sales and Marketing and was leading a group of executives within his team. He was responsible for revenue generation, P&L within his region presently he is looking at challenging role wherein he can show his expertise and add value to the corporate and himself.

Edenred (India) Pvt Ltd (Dec‘13- Jan‘16)

Branch Manager – Sales & Marketing

Responsible for:

Branch Administration and profitability. Assigning tasks to his team and ensuring complete resource utilization.

Achieve budgeted annual targets by targeting large corporate client accounts and retain existing accounts for recurring business.

Business contracting with major retail outlets and restaurants for accepting Edenred products as an alternate payment method

Design and execute the Annual Marketing plan for the region to have a greater visibility in the affiliated outlets and create EEP (Employee Engagement Programs) platforms to connect with all stake holders in organisation

Responsible for migration from Paper vouchers to Digital Vouchers

Key Achievements:

Migrated 90% of paper voucher affiliated outlets in region to Digital and also ensured a great visibility.

Utilized the resources and budget allocated optimally

My Branch was awarded as the Best Branch for year 2015

Bennett Coleman & Co. Pvt. Ltd (Aug’08- Dec’13)

Deputy Manager – Sales & Marketing

Responsible for:

Responsible for ad revenues, value and volume market share.

Branch activations Head: (IBCE: Integrated Brand Communication Experience).Interacting with clients across different verticals on a day-to-day basis, understanding their business needs and propose the relevant carriers (ad space /activation) to improve the brand visibility among the target group.

Working very closely with cross functional teams like Scheduling, Accounting, Event managers, Vendors while coordinating between clients and their media agencies.

Set monthly targets for the team members, monitor the progress on a day-to-day basis and direct the team in right direction so as to achieve annual targets.

Maximizing the volumes in Times group publications by rapport building and relationship management with channel partners (Media buying agencies & PR agencies)

Ideate, plan and organize events for the clients in association with the ‘Times’ Brand which helps in improvising the brand value.

Key Achievements:

100% growth in ad revenue vis-à-vis FY12

55% value market share & 45% volume market share in FY 12.

All the 4 verticals handled in FY12 Retail (Automobiles, Healthcare, Retail and National Display) achieved the highest ever revenue budgets in this period through annual deals, special features and ground activations

Got President’s (BCCL) appreciation for IPL – Match schedule feature.

Some of the key activations like Funival, 7 wedding vows, Fiery Fighters, Beat the Odds were big hits which garnered extra revenue for the branch.

Planned and executed client led activations like Xplosion, Magic of MBA and Times Cyclothon which turned out successful and have been continued every year.

Developed special features for the Times group like Freedom Shopping, Times Wellness(re-launch in Hyderabad), Times Wellness column sponsorship

Canon India Pvt. Ltd, (Jan’08 to Aug’08)

Sr. Account Manager – Direct Sales

Key Role:

Responsible for retaining existing accounts and creating new accounts

Develop new business opportunities by marketing Canon MFP’s and Software solutions that can be Integrated on canon machines

The main focus was on value based color machines & solutions.

Key Achievements:

Replaced Xerox MFP with Canon by charging a premium price when compared to Xerox

Sold first scanning software in India along with the canon machine

Naukri.com (Info edge India Pvt. Ltd), Hyderabad (Jan’06 to Jan’08)

Asst. Manager – Corporate Sales

Key Role:

Responsible for Corporate Sales and Key Account Acquisitions

Develop new business opportunities by marketing net based recruitment solutions

Manage relationships with senior professionals in the Human Resources Department of various

organizations

To maximize profitable volume growth, market share, and client preference in the assigned market

Helping the clients/recruiters in terms of posting the jobs with the relevant keywords to reach their potential employees

Key Achievements:

Achieved 300% growth in the sales target in the second year of my tenure

Achieved 3 consecutive super jackpots (crossing 100% achievement mark)

Education Qualifications

Post Graduate Diploma in Business Management

Xavier Vignan Jyothi Institute of Management, Hyderabad, India

2004-06

Bachelor of Science (Maths, Economics and Commerce)

Sir.C.R.R.College, Andhra Pradesh, India

2000-03

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