WILLIAM M. ANDERSON

Email: acua8u@r.postjobfree.com Mobile: 813-***-**** Address: 19805 Deer Hollow Lane, Lutz, FL 33548

LinkedIn: www.linkedin.com/in/billanderson99

PROVEN B2B SENIOR MARKETING LEADER

Summary: Entrepreneurial, performance-driven marketing executive with consistent career growth through multiple high-growth companies. Will bring creativity and enthusiasm to management team, mentorship to marketing organization and an innovative digital marketing strategy designed to elevate your brand and drive revenue.

Skills: marketing strategy, annual planning, budgeting, brand strategy, content marketing, B2B lead generation, digital marketing, SEO, PPC, social media, vertical marketing, industry trend analysis, analyst relations, product launch, metrics-driven analysis, messaging, PR, customer experience, direct response marketing, nurture marketing, CRM, marketing automation, web analytics

EXPERIENCE

GLOBAL MARKETING DIRECTOR, 3/2013 to Current

To-Increase Tampa, FL/Netherlands

Recruited by CEO to turn around under-performing marketing organization at international software and cloud solution developer. Accomplishments included re-engineering global marketing efforts to provide direct revenue contribution, positioning as leading industry experts and architecting a unique, engaging digital experience. Led brand uplift, implemented content marketing strategy and launched multiple new offerings while supporting portfolio of forty-plus cloud, mobile and traditional software products.

Developed 2-year strategic marketing plan for entering new markets and launching multiple new products

Re-focused to direct marketing organization with quantifiable impact to revenue. New Customers from marketing grew by over 400% in first 18 months

Secured $2M in external marketing investments to fund incremental programs for three years

Extended marketing reach into to product development, sales and product management teams

Developed integrated market launch of enterprise IoT cloud solution for machinery manufacturers

Influenced success of multiple acquisitions, including due diligence, branding and corporate communications

Redesigned corporate brand, messaging and web to uplift image and appeal to strategic customer targets

Generated multi-channel advertising for software portfolio including manufacturing, food, AEC, ecommerce, mobile, business process management (bpm), workflow, integration, EDI and government contracting

Led CRM initiative to integrate throughout web, social and partner portal channels to improve lead conversion

DIRECTOR OF MARKETING, 3/2009 – 3/2013

Tribridge Tampa, FL

As senior marketing executive, responsible for annual planning and budgeting, staff development, product marketing, brand management, communications and analyst relations at high-growth 100M+ technology services firm specializing in business applications and cloud services. Led multiple product launches and integrated marketing and CRM through multiple acquisitions.

Structured marketing department into demand creation organization capable of supporting growth from $33M to over $100M in annual revenue over four years

Launched Concerto Cloud Services brand and 18-month lead generation plan to grow recurring revenues through SaaS and Cloud-hosted solutions (www.concertocloud.com)

Engaged analyst community, including Garter and Forrester to elevate brand and drive competitive advantage

Recognized by Microsoft for Best Lead Generation Program of the Year in 2010; vertical campaign, 12X ROI

Accelerated lead capture and conversion rates on 8,000+ leads created annually to increase campaign lead generation ROI from 6% to 18% of new business sales in both commercial and government sectors.

Led innovative co-marketing initiatives with Microsoft totaling more than $1M in cooperative investments from platform, cloud and Dynamics marketing teams (Worldwide, Industry, Public Sector and U.S. Subsidiary)

Integrated marketing through six acquisitions; Assisted with VC presentations to secure $25M in equity funding

Developed content marketing and demand strategy for 14 industry solutions launched between 2009 and 2012

VICE PRESIDENT OF MARKETING, 4/2001 – 3/2009

ePartners Dallas, TX (acquired in 2011)

Reported directly to CEO with accountability $2M annual marketing investment and direction of 8-person marketing team at one of the fastest-growing Microsoft consultancies worldwide with operations in US, UK, China and Australia

Re-allocated marketing spend to increase lead generation by 25% resulting in 41% of new business revenues

Created and directed national leads management group, developed process and associated metrics to maximize marketing/sales investment; resulting in YOY increases in lead/deal ratio and a 20+% reduction in cost per lead

Introduced online marketing strategy, including PPC and SEO that increased traffic and conversion by over 200%

Launched branded healthcare solution campaign resulting in $18M pipeline in new market segment. Campaign won Davies award in 2006 and led to the creation of dedicated healthcare sales and delivery team in 2007

Participated in roll-out of multiple acquisitions as part of VC-funded roll-up strategy

Worked directly with Microsoft to develop and execute go-to-market strategy for business solutions in the mid-market and tier 1 space. Won Microsoft’s Global Marketing Excellence Award in 2002 and 2006

Negotiated and Managed Strategic Alliance Program to extend corporate presence into Australia and China

VICE PRESIDENT OF MARKETING, 7/1995 - 4/2001

Progressive Business Solutions Tampa, FL (acquired 2001)

Promoted to run marketing after only six months in direct sales for high-growth technology integrator serving corporate and enterprise organizations throughout the Southeast United States and Latin America. Developed strategic marketing and demand generation activities that grew the company from $3.3M to $15M+ before being acquired in 2001.

Increased sales through targeted database marketing based on resulting client and prospect data

Leveraged cooperative vendor funds to double the impact of internal marketing budget

Implemented lead generation programs including, direct mail, telemarketing, and weekly seminars

Designed and managed corporate website and multiple micro-sites, including an online hardware purchasing site that allowed company to increase customer revenues and new sources of revenues

EDUCATION

BACHELORS OF SCIENCE IN MARKETING, UNIVERSITY OF SOUTH FLORIDA (USF), 92

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