Marketing Manager
Resume:
STEPHEN M. PATTI
Shelton, CT 06484 ********@*****.***
PROFILE
Highly skilled and accomplished hands-on Director/Manager with proven ability to grow successful businesses from the ground up, establishing operations, workflow process and hiring and managing personnel. Expertise in restaurant management, digital marketing, sales, multi-channel marketing campaigns, direct marketing, and client relationship management with a track record of sales volume over $1 billion.
COMPETENCIES
Strategic Planning
Business Development
Social Media/Multi-Media
Accounting/Finance
Direct Marketing
Team Coaching & Development
Market Penetration
Local-Store Marketing
Product/Service Branding
Change Management
Customer Service
Organizational/Structure & Design
Start-Up Operations
Traditional Media
Client Relationship Management
WORK EXPERIENCE
Wayback Burgers, Orange & Meriden, CT 2010 – Present
Managing Partner
A fast-casual franchise burger restaurant with more than 100 locations across the United States.
Spearheaded a start-up operation including franchise contract negotiations, SBA funding, site selection, lease negotiations, site build-out, and construction.
Hire, train and manage a professional staff and grew management team to six with 25 employees.
Increased annual revenues from start-up operations to $1.2 million.
Develop/implement sales and marketing strategies including market research, demographic analysis, social media, web design/content, branding, and messaging.
Establish and communicate goals, performance metrics, Best Practices and standards of excellence.
Use data collection, analysis and trending as a baseline for continuous improvement.
Streamline and re-engineer workflows/processes to maximize production.
Expanded operations to a second location and dramatically improved sales revenue over previous franchisee.
Executive Board Member of Connecticut Cooperative Council and launched cable television advertising, resulting in a 15% revenue increase.
Served on National Franchise Advisory Council assisting franchise owners with improved business models.
Novus Direct, Rye Brook, NY 2009
Manager, Digital Marketing
A full-service direct marketing agency offering multi-channel media campaigns.
Conducted a detailed analysis of our clients’ business including products, services, target markets, industry, and competition.
Used detailed analysis to develop comprehensive marketing campaigns customized to their needs.
Provided multi-level marketing options including e-commerce, banner advertising campaigns, email campaigns, co-registration/cost-per-lead campaigns, and business-to-business and business-to-consumer solutions.
Accounts include Avon, Hyatt, 21st Century Auto Insurance, LifeLock, Kidz Bop and Gerber Life Insurance.
Media Horizons, Norwalk, CT 2004 – 2008
Senior Account Executive, Client Marketing
A full-service marketing solutions company.
Worked with portfolio of accounts with an annual budget of over $4 million using multi-media strategies to grow clients’ revenues.
Provided diverse marketing options to clients including traditional direct marketing, package incentives, consumer mass print media campaigns, vertical print media, outdoor media (transit, billboards), and radio advertising.
Built client-focused partnerships through value-added services.
Functioned as a solutions and consultative seller, linking Media Horizons’ resources to clients’ goals and needs.
Accounts include JCPenney.com, The Wall Street Journal, StressEraser, Regus/HQ Offices, Audible.com, Antares Real Estate, OneSky Private Jets, Entertainment Book, Pfizer, and The Official NASCAR Members Club.
Deutsche Bank, New York, NY 2002 – 2003
Director, Partnership Marketing
A full-service residential mortgage bank for retail and wholesale products.
Managed a portfolio of vendor relationships accounting for 70% of vendor volume and sales of over
$1 billion.
Developed marketing initiatives and reward programs with Delta, U.S. Airways, United Airlines and Priority Club through Lending Tree, performance-based programs with LowerMyBills.com and CoolSavings.com.
Managed a staff responsible for lead distribution and sales pipelines for 100 plus Loan Officers across multiple branch locations.
Conceived and executed an aggressive cost-cutting program, saving 15% annual in lead expenses with no degradation in lead quality or performance.
Synapse Group, Inc., Stamford, CT 2000 – 2002
Senior Account Manager, Partnership Marketing
A subsidiary of Time, Inc., Synapse Group, Inc. is the leading independent provider of customer acquisition and management services for publishers of consumer magazines in the United States.
Responsible for the strategic coordination, development and implementation of e-commerce marketing efforts with external strategic accounts, distributing Synapse’s wide variety of magazine subscription services, gift and software products, accounting for 50% of all online customer acquisitions.
Led marketing efforts including post-transaction up-sell campaigns on Buy.com and Delias.com, email campaigns with eFax and banner advertising campaigns on America Online.
EDUCATION
Providence College, Providence, RI
Bachelor of Science in Business Administration & Marketing
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