Sales Manager

LORETTA ROMITO

********@*****.*** * Birch Avenue, North Caldwell, NJ 07006 973-***-**** www.linkedin.com/pub/dir/Loretta/Romito

PROFESSIONAL SUMMARY

Results driven Successful Medical/Hospital Sales and Sales Management Professional with comprehensive technical sales experience in all aspects of the medical marketplace. Worked in direct sales to key accounts as well as developing and working with key distribution networks, throughout the U.S. Major call points included Hospital, Specialty Private Practice, and upper level hospital administration. Products included Disposables, Information Systems and Software, as well as Capital Equipment. Extensive experience in start up medical organizations and new product introduction and launch.

BUSINESS EXPERIENCE

EDDA TECHNOLOGY – Princeton, New Jersey 5/14 – 12/15

US Director of Sales and Marketing

Direct high level sale to Transplant and Hepatobiliary/Surgical Oncologist, Interventional Radiologist and hospital CFO/IT specialist for this 3D Analytical Imaging Guided Platform for cancer treatment.

●Created five new key account business opportunities in a 8 month period

●Completed two new business contracts within a 6 month period

●Developed, trained and maintain distribution channel for specific markets

●Negotiated and determined sale pricing and specific contract terms

●Oversee and created all marketing projects, promotional materials and events

●Represented company at all US trade shows

●Developed high level of clinical and technical knowledge

BSD MEDICAL CORPORATION Salt Lake City, Utah 10/12 – 5/14

Northeast Regional Sales Manager

Direct sales as well as Distribution Sales Manager for the MICROTHERMX Microwave Ablation System, selling generators and disposable antennas for the treatment of diseased cancerous tissue.

●Consistently ranked #1 nationally

●Closed and maintained BSD 2nd largest account overall

●Maintained and grew BSD number one account by 47%

●Sold two microwave units in first year

●Had eleven on going evaluations within a one year period

●Created and maintained opportunities in Surgical Oncology market

●Responsible for developing distribution sales network protocol in 12 major states

●Conducted sales training and attended all major trade shows.

●Manage eleven sales representatives.

ULTRASONIX MEDICAL CORPORATION Richmond, BC Canada 11/09 – 10/12

Account Executive

Direct Account Executive for this medical manufacturer of open platform, advanced ultrasound imaging systems to Hospitals and Specialty Private Practice. Introduction of new product technology of a needle guidance system to the Anesthesia market. NE territory.

●Ranked # 1 Nationwide (third quarter 2011 2012)

●Sales accomplishments 116% to plan

●Sold first system within two weeks of start date

●Worked with third party vendors to develop name brand recognition

●Sold three units to first IVF account within territory

●Intensive “cold calling” to gain entry into marketplace

CANADY TECHNOLOGY McKeesport, PA 2/04 – 11/09

National Director of Sales and Marketing (reporting directly to the CEO)

Director of Sales reporting directly to the CEO for this private start up, medical/biomedical device research and Development Company, selling Argon Plasma powered “Dual Mode” endoscopic tools. While selling the concept of laser technology, sale consisted of single mode flexible catheters, as well as generators (capital equipment), which incorporated the utilization of tissue coagulation by argon plasma technology. Utilizing a fully integrated systems approach, increased revenue while introducing minimally invasive procedure techniques to hospital and specialty private practices.

●Grew business 76% in first year, consistently 48% over each year

●Call points included Hospital based Endoscopic, Gastroenterology, Pulmonology and Urology physicians

●Responsible for presentations to hospital administration and staff

●Successful conversion of eighteen major hospital accounts

●Responsible for all company national as well as international trade shows.

●National Sales Manager responsible for fourteen direct sales representatives while developing channel distribution model

ROMITO & ASSOCIATES Montclair, NJ 11/97 2/04

Executive Recruiter

Specializing in placing sales representatives in the acute care surgical medical market. .

TARGET THERAPEUTICS (Boston Scientific) Freemont, CA 2/94 11/97

Regional Territory Manager

Direct sales of catheter based products to Neuro Surgery and Neuro Interventional Radiology.

Education : Pace University – NYC, School of Business Administration, BBA

In Sight Selling Skills Workshop Certification

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