Management Marketing

ACADEMIC PROFILE

B. Tech. (E.C.E)

****-****

Pragati Engineering College, JNTU Kakinada, Andhra Pradesh

76.81%

Class XII

2010

Narayana Junior College, Intermediate Board, Andhra Pradesh

94.1%

Class X

2008

Presidency High School, SSC Board, Andhra Pradesh

82.16%

SUMMER INTERNSHIP, RAKSHAK FOUNDATION Apr’15 – May’15

Responsibilities

Worked with IAS officer to improve the Ladli scheme of support for girl children education in Delhi

Performed primary and secondary research to know the current deficiencies in the scheme

Travelled to 5 districts and NCR regions of Delhi and interviewed 4 District officers, DDE and DEOs

Designed the field Questionnaire and conducted Focus Group discussions for Top management of WCD Department and District officers

Achievements

Proposed recommendations to establish a user-friendly online application and renewal process

Wrote a Journal paper on this scheme which will be published by the Organization

ACADEMIC PROJECTS

Product Strategy

Studied and proposed new marketing and positioning strategies for the new Bajaj Avenger

Retail

Observed different bookstore retail outlets and measured the retail image on various parameters

Brand

Done primary research and calculated Brand health and Equity of Bajaj Auto Limited company

B2B

Studied and did value assessment for Intel Corporation and gave recommendations accordingly

Consulting

Analyzed VOK Interiors and suggested marketing methodologies to increase their market share

CSR

Studied Luxury Goods Industry in CSR perspective. Analyzed CSR initiatives of Hilton Hotel Corp. and suggested recommendations

AWARDS & ACHIEVEMENTS

Academic

Finalist of the Juxtapose, Brand evolution competition of Solaris, Management fest at IIMU in ‘15

Awarded Central Sector Scheme Scholarship by Govt. of India for academic excellence in ‘10

POSITIONS OF RESPONSIBILITY

IIMU

Secretary of the club Silvertongues, Toastmasters Club at IIMU, responsible for maintaining and managing club records and correspondence

Event coordinator of Sumo Zorbing event in Audacity ‘15, cultural fest in IIMU

Graduation

Team leader for the final year academic project in 2014

- Led a team of 4 to manage smooth and hassle free completion of the project on time

Co-organized EJive2K12, a technical symposium conducted during graduation in 2012

- Involved in poster making for the event and actively promoted the event in various colleges

School

Class Representative for 10 consecutive years(1998 to 2008) during school

EXTRA-CURRICULAR AND CO- CURRICULAR

Workshops

Attended the Advertising and Branding workshop by best Indian ad film dir. Prahlad Kakkar at IIMA

Participated in the Marketing for Entrepreneurs workshop conducted by CMO factory at IIMA

Attended the Startup Marketing workshop conducted by Social Beat at IIM Ahmedabad

Social Work

Created awareness for INTRODD, an institute for Training and Rehabilitation of Blind children

- Assisted them in raising funds for the welfare of blind children during school in 2004

- Awarded Certificate of Appreciation as a token of recognition for efforts

Member of Dharshini Foundation, the social responsibility Club in Pragati Engineering College

Volunteered for the various events organized by Prayatna, the Social responsibility club of IIMU

Extra - Curricular

Performed a classical dance in Prism2k13, a Cultural Fest in the year 2013 during graduation

Represented JNTU Kakinada and performed classical dance at Beach Festival, Kakinada

Participated in Master Minds, an Inter College Quiz Competition in 2011 during graduation

Won 2nd prize in Rangoli Competition in Prism2k12, a Cultural Festival during graduation

Member of Footworx, an SIG club in IIMU

-Event coordinator of Footworx events in Audacity ’15 and Audacity’16, cultural fests in IIMU

-Conducted Bollywood Dance Workshop for the entire PGP batch of IIMU in 2015

-Did promotions for the Cultural Fests in IIMU by organizing Flash mobs through the students

Hobbies

Dancing: Performed Classical, Folk etc. at various college festivals and city level events

-Gave eight dance performances till now in IIMU at various events like Audacity and Unwind

Quilling: Making greeting cards, decorative pieces and jewelry using paper

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