Sales Manager
Resume:
COLLEEN M. HYMAN
Berea, OH 44017
*******.********@*****.***
June 6, 2016
Executive Recruiter
Ciresi & Morek
Richfield, OH 44286
Dear Executive Recruiter,
Enclosed please find my CV for consideration for the Marketing Manager position as outlined on Indeed.
I am a proven strategic marketing professional with 17-plus years of effective global product/marketing management experience obtained from positions in a wide range of industries to include: industrial coatings, home healthcare, dental, mining, transportation and software industries.
My areas of expertise include: product and project management, new product development, channel development, brand management, market plan execution, communications, market research and product training.
In addition, I have a Masters of Engineering Management with a focus on product commercialization – from conception to execution.
I thank you in advance for your consideration.
Regards,
Colleen Hyman
COLLEEN M. HYMAN
144 Sandstone Ridge Way, Berea, OH 44017
Home 440-***-**** Cell 440-***-**** *******.********@*****.***
MARKETING / MANAGEMENT
Marketing Professional with over 17 years of experience in the following industries: coatings, healthcare, dental, mineral mining, transportation and software industries. Strong team player with management experience possessing the ability to implement effective marketing strategies and commercializing new products. Specialty areas include:
Global Market Strategy
Marketing Communications
Product Line P&L
Competitive Market Research
B2B and Consumer Marketing
Managed Team of Subordinates
New Product Development
Lead Global Cross-Functional Teams
Product Commercialization
Product Packaging / Labeling
Product Pricing / Forecasting
Strategic Planning / Product Road-Mapping
Training
Masters of Engineering Management
THE SHERWIN-WILLIAMS COMPANY, Cleveland, OH
Largest manufacturer of paint and coatings in the United States with annual sales in excess of $11 billion.
Global Product Manager – Powder Coatings Product Finishes, Cleveland, OH 2014 to 2016
Manage product development and P&L for Product Finishes powder coating products globally with revenues over $160 million.
Work with Industry Managers, Technical Team, Manufacturing and Sales in researching and outlining new product platforms for development.
Outline global product needs and assist transferring products to Europe, China and Mexico.
Assisted in the commissioning of two new manufacturing facilities – Poland and Mexico.
Launched new coating technology that delivered $900,000 in realized sales in 6 months.
Research, define, develop new product platforms for commercialization.
Identify market need by conducting market and competitive research.
Identify product positioning, pricing, and forecasting.
Outline and execute product marketing and launch plans.
Train account executives on product features, benefits, product use, and best sales practice.
Work closely with sales field representatives to understand customer needs, and run product line trials.
Product Commercialization Specialist, Automotive Finishes, Warrensville, OH 1998 to 2004
Managed new product development process. Liaison between Product Managers, R&D, Technical Support, Manufacturing, Logistics, Purchasing, and Accounting.
Worked with new product development and revisions to existing products.
Positioned products in the market, determined product pricing, and developed sales forecast.
Created product information / communication material in English, Spanish and French for product launch.
Managed the commercialization of products while maintaining quality assurance.
Assisted in acquiring and maintaining QS9000 Certification.
Managed the cross-functional distribution of information for product commercialization.
Developed a cross-functional product database to track new products from inception through commercialization.
THE SHERWIN-WILLIAMS COMPANY, Cleveland, OH (continued)
Product Label Coordinator, Automotive Finishes, Warrensville, OH 1996 to 1998
Supervised the Graphics Design department and managed the development of new product labels and updates of existing product labels.
Supervised team of 3 in the Desktop Publishing / Graphic Design department.
Instituted a successful time management program, decreasing need to use outside graphic design vendors and marketing expenses.
Managed design, construction, regulatory compliance, and printing of product labels.
Established a time and cost efficient process in developing, printing and delivering of labels to the plant, saving $500,000+ in inventory costs annually.
Organized online printing of labels to satisfy label-consolidation requirements at 2 distribution centers.
ROSCOE MEDICAL, INC., Strongsville, OH 2012 to 2014
A manufacturer that designs and distributes an extensive line of high quality products to the home care environment.
Sr. Product Manager
Manage P&L for three product lines Electrotherapy/Ultrasound, Health and Beauty, and Pressure Prevention Mattresses and Pumps with combined revenues of over $20 million.
Define, develop and work through the product launch process of new products.
Identify product positioning, pricing, and forecasting.
Work with factory in gathering necessary information and documentation to acquire FDA 510K certification.
Outlined and developed packaging and marketing communications plans.
Train account executives on product features, benefits, product use, and best sales practice.
Outlined product positioning for entrance into the big box stores / consumer health and beauty market.
Conduct market and competitive research as input into product positioning, forecasting, and pricing for all new and existing products.
Develop and execute business and strategic marketing plans, and promotions for new and existing products.
Research and outline new product specifications and work with VP of Sourcing to identify partner manufacturers to source new products.
Work closely with sales field representatives – conduct product training sessions and co-travel to meet customers.
COLTÈNE/WHALEDENT, INC., Cuyahoga Falls, OH
A Multinational Corporation - designs and manufactures quality dental products for dental offices, dental laboratories and health care institutions in over 115 countries.
Product Manager, Impression Materials and Cotton Products 2005 to 2006
Manage P&L for 8 products with combined revenues of over $6 million.
Conduct global market and competitive research as input into product positioning, forecasting and pricing for all new and existing products.
Develop marketing plans, advertisements, press releases and promotions for new and existing products.
Work closely with management of each of our overseas manufacturing facilities to assure proper quality and inventory levels of product. Impression material – Alt Staetten, Switzerland; Cotton Products – Roeko, Langenau, Germany.
Work with Industry Opinion Leaders to encourage endorsements of key products via articles and seminars.
INVACARE CORPORATION, Elyria, OH
$1.6 billion global leader of home health care products with 6100 employees in 80 countries.
Associate Product Manager, Respiratory Group 2004 to 2005
Managed P&L for 2 product lines, a product and a service, with combined revenues of $2.1 million and co-managed a third, the flagship product line with revenues of $85 million.
Launched and managed a new service-based product that generated $560,000 in revenue in 10 months. Service assisted physicians, patients, and providers in the proper qualification of oxygen patients.
Contributed to 20% of sales; landed a national key account and sold to small accounts.
Managed advertising campaign for launch including trade publications, trade shows, and direct email.
Oversaw all training including materials, classes, and web-based sessions for sales representatives, customer service, technical service, and customers.
Created strategic plan for second generation to be launched 4Q 2005.
Co-managed flagship product. Activities included:
Conducted a customer segmentation analysis and identified geographic areas of sales opportunities. Providers opened new offices and increased sales.
Organized field trials and validated data, meeting FDA requirements.
Coordinated seminars and identified keynote speakers and attendees.
Streamlined a product line with projected profit increase of $200,000 annually.
Created monthly forecasts, tracked inventory, and set pricing for 2 product lines.
Conducted market and competitive research as input into product positioning and pricing.
OGLEBAY NORTON COMPANY, Cleveland, OH
Company providing essential minerals and aggregates to building materials, environmental remediation, energy and metallurgical industries.
Corporate Marketing Assistant 1990 to 1996
Managed corporate communications programs; Board presentations, news releases, advertisement and annual and quarterly reports.
Developed communication and marketing strategic plans.
Increased corporate stock value approximately $20 per share.
Enhanced name recognition within the industries served and in the investment community through a strategically planned and executed corporate advertising campaign.
Managed a $100,000 advertising budget.
EDUCATION
Masters of Engineering, Case Western Reserve University, 2003,
Product Development and Commercialization
BBA, Management, Cleveland State University, 1990
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