RESUME

Moushumi Borah

A-*** Panorama Apartments.

Guwahati-3.

Mobile: - 985-***-****

Email : acu91f@r.postjobfree.com

Summary

MBA with 10 Years experience with Strong Exposure of Handling Assigned Regions. Worked in IMRB as a Supervisor, designated as operations executive ICICI Lombard, worked with American Towers Co-operation (ATC) India as an Analyst (MIS).Presently working as a freelancer with various Market research companies and NGO's as a moderator, Analyst, interpreter and researcher for Social & Commercial Projects .

Goals-:

• Effective Analysis to run Market Research.

• Highly achievement oriented with an ability to develop effective strategies.

• Result oriented with business acumen and abilities to achieve targets.

• Strong leadership with the ability to build, develop and lead result – oriented teams.

• Communicating with the Corporate to achieve the goal of the company.

Skills

• Market and Social Research: Knowledge about the locomotive research skills to lead a team, conducting FGD, DI & brand analysis.

• Public Relation: PR Skills which provide strategic, writing communication and tactical guidance to the client’s marketing efforts, which can range from a new product idea to various forms of marketing communications for an existing product

• Recruitment of candidates for achieving the goal of a particular project.

Work Experience

1.Working as a free-lance market research consultant for various Market research Company and NOG (for social research )from December 2012 till date

Analysis

Moderation

Transcriptions

Interpretation

Report writing

Qualitative details Research-:

Depth Interviews (F2F/Telephonic)

Focus Group Discussions

Observational & Ethnographic Research

Worked with, IMRB, Oisis Foundation, GFK Mode, TNS, Ipsose, Dragon fly, Sigma, HUL, Market Excel, Market Force, AC Nelson, market Vista, Grey calls & RSB .

Panels for a wide set of clients, ranging from FMCG, educational related research studies to media for various Social as well as commercial projects.

Testing, positioning, New product design, Brand Equity Studies, advertisements study, product steadiness in the market through Communication effectiveness Study – FGD, DI or Ethno with the consumers.

Work for clients like, Chevrolet, Toyota, Mahindra, NACO, NRHM, Philips, Mother Diary, Hindustan Uni- Lever, Snapdeal, Flipkart,Nestle, Elle 18, Imperial blue, ITC, Aids Control Society for-( IDU & FSW), Save the Children,Dalmia Bharat, Star cement & RGVN, Star Sports.

Understanding the research requirements of clients, submission of proposal, developing research methodology, planning and executing the projects, work on a variety of projects like Concept testing, Ad

Achievements- 1st Qualitative Researcher from Assam under GFK mode for the project “Building Evidence to strengthen HIV intervention among female drug user in India”.

2. American Towers Co-operation (ATC) APRIL-2009 till DEC-2012.

Designation: Operations & Maintenance (MIS Analyst)

Job Description

Outage reconciliation with vendors, telecom operators & giving presentation to the Clients.

Prepare the Bills for vendor and operator (Aircel, Vodafone, Tata) Assam & NE Site wise,

Co-ordination with the cluster in charge, Vendor, operator & logistic department of the company to get the efficient and uninterrupted service can be provided to the customer.

Handling & managing the vendors.

EB rectification & Opex Analysis.

Distributing & preparing Rent Cheque for the entire sites Assam & NE.

Maintaining the MIS for Electricity Bill, Rent bill, DG servicing details, diesel filled by vendor.

3. I M R B International (Indian Market Research Bureau International) (Guwahati).

Jan 2008 -March 2009.

Designation: Market Research - Supervisor

Job Description

• Demonstrated excellence in writing/editing, transcript & verbal communication.

• Work as a moderator & interpreter for social as well as commercial projects.

• Recruiting and short listing candidates for MR and social projects.

• Training and briefing the team to achieve the interviews of market survey from the targeted respondent.

• client service and market analysis.

• Organize the team in a discipline process, so that the team implements to achieve the satisfaction of the client.

• Back-check the questioners which are interviewed by the interviewers.

• Accompanying the interviewers as to train about the ethics of asking questions along with the questioner to the identified respondent.

4. ICICI LOMBARD GIC LTD (Guwahati)

June 2006-Dec 2007

Designation: Back office operation in charge & Sales Co-ordination.

Job Description

Over all in charge of the process management related to Motor Policy issuance.

Maintaining the flow of M.I.S. Dealing with the customer's grievances and process related issues for private and passenger carrying vehicle.

Giving reminder calls to customers on Policy expiry and making sales calls.

Co-ordinate with sales officers, DSA and dealers. Maintain process flow for smooth running of the system so as to achieve the company defined TAT.

1.Public Relation Officer, “OPINION PR” (Delhi)

MAY 2004-APRIL 2005 (Internship part-time)

Job Description

Conducting press conferences and preparing press releases.

Making dossier for Clients, handling journalists and Client Servicing.

Personal Details

EDUCATION

Symbiosis College, Pune. 2003

Bachelor’s degree

YMCA, Delhi. 2004

PG in public relations & Marketing.

Sikkim-Manipal University 2006

MBA (marketing & operations)

ADDITIONAL SKILLS/QUALIFICATION

Web designing

MS office

Photoshop

adobe Reader

Corel draw.

STRENGTHS

Highly achievement oriented with an ability to develop effective strategies.

Result oriented with business acumen and abilities to achieve targets.

Strong analytical skills coupled with the ability which will effectively run the operations and Market research.

Strong leadership skills with the ability to build develop and lead result – oriented teams.

Excellent communication, presentation and interpersonal skill.

Date of birth 31.05.1981

Languages Known - English, Hindi, Assamese, Nagamese and Bengali

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