ALOK SINHA
GH-*,Sect-**,Vasundhara,Ghaziabad-201012,U.P. India
Mobile No -981*******
Email – **************@*****.***
Career Objective:To be an integral part of a growing and competitive corporate environment.
A Senior Merchandising professional with over 17 yrs of rich experience in Home Furnishings Export & Retail.
-Excellent organizational, interpersonal and communication skills.
-Motivated to reach the assigned targets.
-Specialist in Merchandising Operations vendor management,quality control and Product Training.
-Knowledge of MS Office and Internet usage.
-Excellent team player
Educational Qualifications
Graduation : Pol.Science Hons.form Ramjas College,Univ. of Delhi.
ClassXII (CBSE) – From Manava Bharati India International School New Delhi.
Class X (CBSE) – From Notre Dame Academy,Jamalpur.
Professional Qualifications
Diploma in Export Management from Foreign Trade Development Center,New Delhi.
Diploma in Sales & Marketing Management form National Institute of Sales (NIS),New Delhi.
Employment Details
1.Mar 2014 to till Date: Employed with Ms. Mridul International Pvt.Ltd.as a Sr. Merchandiser.The company is a well recognized and a established export house of Home Textile made ups.The company has three factories in Noida and works closely with more than 150 top retailers across the globe.
2. Jun 2012 to Feb 2014 – Worked as Manager Merchandising-Home Textiles with The Goodearth Company- A Unit of Eicher Goodearth Pvt.Ltd. The company is into high end Luxury Retailing. Handled a team of 6 members .Ensured that each member is taken care well by designating proper task so that the task is accomplished in time.
Major responsibility included Product Training and Development to the Frontline Sales staff and Vendor Management for all outright purchases of the company.Retail being very dyanamic demanded very close monitoring of sales and stock so that a proper inventory level was maintained across all stores and replenishments were done in time inorder to avoid stock-out / sales loss to the company.
3. June 2008 to May 2012:Worked as Sr. Merchandiser with Classic Concepts Home India Pvt Ltd. a GOI recognized export house of Textile Made - ups.
4. June 2002 – May 2008 :Worked as a Merchandiser with Sukam Crafts Ltd.- A GOI recognized export house of decorative Home Furnishing products.
5. Apr 1998 – May 2002: Worked as a factory incharge with Sarita Handa Exports a GOI recognized export house of Home Furnishing products.
Product Categories Handled: Quilted & Non Quilted bedding-Quilts,Duvet Covers,shams,Throws,Cushion Covers,Table Linen,Window Treatments-Curtains,valances and Shower curtains, towels and braided rugs.
Job Profile:As a merchandiser the job profile includes the entire gamut of merchandising-from product development till the final execution of the export orders. Broadly the responsibilities include the following:
a.Attending buyers meetings
b.sample development in coordination with the designers
c.Product costings
d.Sample dispatch with appropriate documentation and counters.
e.Follow up with buyers/buying houses regarding the approval of samples .
f.Order receipt and acceptance.
g.Preparation of Bills of Materials
h.Placing Fabric orders and follow up for their timely procurement.
i.Fabric/Trims & accessories approvals
j.Preparing Time & Action plan
k.Organizing PP meetings
l..Ordering labels and packaging accessories.
m.Product Testing as per buyers protocols
n.Production approvals
o.Inspection planning of the orders and dispatch.
Major Buying Houses & Buyers Handled
Buying House -William –E-Connor & Associates Ltd –Buyers: Pottery Barn,Nieman Marcus,Lands’ End,Williams Sonoma,
Dillards,Sears,Ross Simons,Chambers,Sainsbury’s,Marks & Spencer,Country Road
Buying House -Otto-AGN – Buyers:Spiegel,Otto-Sumisho,Eddie-Bauer,Hiene.
Buying House -Li & Fung –Buyers: Restoration Hardware,Dunnes.Debenhams
Buying House - Associated Merchandising Corporation-Buyers:Blooming Dales
Buying House - Indo Trade Corporation – Buyers:The Company Stores.
Buying House -Impulse – Buyers: Next Retail..
Buying House - Speciality Merchandising Services-Buyers:The Bombay Company,Linen Source,Linen N Things.
Buying House-Pardesh,Buyer-House Of Fraser
Other Industry Experience:
Nov 1995 – October 1997:Worked as a Marketing Executive for Essar /Hutch mobile phones.
Extra Curricular Activities
Attended a Personality Development Training Camp organized by the United Schools Organization held in Hyderabad in1985.
Played Bihar State Major Table -Tennis Championships and won the Best- Performance Award in the Sub-Juniors category.
Actively participated in Sports, Plays and Debates at School and College levels.
Family Background
Father-LT.Shri.H.N.P.Sinha,Retd.as Univ.Professor of Commerce
Mother-Mrs.I.B.Sinha,Retd.Univ.Prof.of Hindi & Principal
Spouse-Mrs. Sarika Sinha,Science Teacher in JKG International School,Indirapuram,Ghaziabad
Son- Anish Sinha,student of DPS Indirapuram Ghaziabad.