Sales and Marketing

PASCALE C. ROBERTS

POMPANO BEACH, FLORIDA • 501-***-**** • acu7ym@r.postjobfree.com

SELF-MOTIVATED SALES & MARKETING PROFESSIONAL consistently delivering above expectation outcomes in the Beauty, Hospitality and B2B space. Brings a solid 30+ year history as an engaging leader (managing staff of 20), influencer, strategic thinker, communicator, spokesperson. Produces consistent double digit business growth through a distinguished ability to effectively manage a team and build customer relationships. Analytical, collaborative and deeply consultative, will immediately engage with stakeholders, team members, media and customers in a compelling and relevant manner.

EXPERIENCE

ARKANSAS STATE – DEPARTMENT OF PARKS & TOURISM LITTLE ROCK, AR

Oct 2013 – Dec 2014 Director of Group Sales & Marketing – DeGray Lake Resort State Park

Collaborated with regional directors to create the brand and sales strategy for Arkansas’ five Lodge parks.

Led presentation and implementation process - only team member with private industry experience.

Immediately grew sales (+20%) despite typical 18/24-month lead times for impacting group revenue.

Focused on networking/relationship building to quickly back fill occupancy gaps (+$100 K).

Analyzed existing bookings and pricing to identify and close up-sell opportunities (+ $40 K).

Led, coached and retrained a team of 6 in areas of Sales and Customer Service.

Acted as Travel & Tourism spokesperson for the state at national tourism shows/conferences.

OBR, INC. QUAKERTOWN, PA

Jul 2009 – Sep 2013 General Manager/Owner - Old Bethlehem Road Hotel

Solely responsible for entire operation – Hotel, Bar, Restaurant.

Built to just under $ 1 Million/year from ground zero in less than 4 years.

Managed all business functions – Food & Beverage, HR, Brand Strategy, Social Media and Marketing, Licensing, Media Relations, Special Events, Compliance, Customer Service, Pricing, CRM etc.

Outsourced and awarded contracts for Payroll, Accounting and Legal functions,

Developed strategic marketing plan founded on driving relationship building activities with local business owners, visitors bureaus, chambers of commerce, existing customer base.

Maintained significant media attention – “Best Wings in Bucks”, “Top Ten Commitment Ceremony Venue”, “Honoring Veterans”, “Friendliest Historic Taverns”.

Coached and managed staff of 20 to consistently deliver OUTSTANDING customer service.

DUN & BRADSTREET WAYNE, PA

Mar 2007 – Jul 2009 Relationship Manager – Field / Outside Sales

Managed field relationships for 41 Philadelphia customers valued at over $1.8MM.

Delivered results at over 132% in 2007.

Maintained share and saw an additional 115% portfolio growth in 2008.

Assigned to “special team” to re-create/legitimize D&B’s value positioning to the Legal Vertical.

Apr 2005 – Mar 2007 Marketing Specialist – Inside Sales

Supported 10 Relationship Managers as Inside Sales Specialist driving sales of D&B Marketing solutions.

Responsible for 400+ South East customers in “Middle Market” (200+ emp / $20MM+ revenue).

Consistently delivered sales results at over 140% year over year.

Led sales efforts for two major product/user interface launches for on-line portals - Hoovers, Selectory.

Participated in initial implementation of Salesforce.com as company migrated from SAP.

ARIANNA MILES, INC QUAKERTOWN, PA

Apr 2000 – Sep 2005 Co-Owner – Arianna Miles B&B

Restored and reopened a small country Inn w/ adjoining 42 seat restaurant/tavern - originally opened in 1785.

Managed full renovation of 10,000 sq. ft. historic stage coach stop and 5 acre grounds.

Completed renovation in under 18 months – Awarded all contracts, partnered with State, County and Township leadership to ensure compliance obligations were met.

Once opened, consistently delivered 60-70% year over year growth.

Responsible for front of house and all business operations. (Partner handled Food & Beverage).

GRYPHON DEVELOPMENT NEW YORK, NY

Sep 1995 – Apr 2000 Senior Director of Marketing

Directed development of bath & body lines for Too, Inc., Warner Bros. Studio Stores, Mervyn’s “Pacifica Produce Co” and Sears “Time Out”.

Developed, presented marketing plans. Sold-in products/promotions to support ongoing brand needs.

Managed brand P&L’s, forecasting, tracking and reporting to clients and upper management.

Led multi-functional internal team through all aspects of brand positioning and product development.

COLOR PRELUDE GREENWICH, CT

Sep 1992 – Jun 1994 Director of Sales & Marketing

Responsible for all marketing/creative functions reporting directly to the CEO.

Directed “Inspiration/Translation” campaign – First ever “interactive” Trade Advertising.

Managed branding budget ($40K) and orchestrated design and execution of all Corporate Communications materials – logo, sales collateral, brochures, installation for trade shows/events.

Led all PR/Content Development functions. Acted as corporate spokesperson.

Developed media plan, negotiated and purchased all media ($60K)

As Account Executive, exceeded sales goal by 25% in ’93 resulting in additional $400K in shipments.

REVLON NEW YORK, NY

Mar 1991 – Sep 1992 Director of Marketing - Ultima II – Color Cosmetics

Relaunched the brand’s Color Cosmetics category to coincide with the line’s introduction into J.C.Penney.

Redefined the color assortment through updated palettes for every product in the line.

Created, directed and executed all aspects of the category’s point of purchase merchandising.

Partnered w/Training Dept. to create program for the training of the sales force - field and in-store.

Responsible for forecasting, tracking and reporting plans and results.

Dec 1989 – Mar 1991 Marketing Manager - Ultima II – Color Cosmetics

Realigned “legacy” products to coincide with new brand positioning following the major success of “The Nakeds”.

Developed a simplified customer and sales associate education program.

Managed product development, package redesign and POP Merchandising for the category.

Analyzed individual product sales and realigned 400+ SKU line.

AVON PRODUCTS NEW YORK, NY

Jun 1987 – Dec 1989 Senior Merchandising Planner

Developed, coordinated and reported on 13 brochures annually (approx. $ 400.0 MM).

Analyzed, reported and tracked forecasts/results for 9 product categories to senior management.

Executed 1st ever continuity program & regional brochure which liquidated $20.0 MM+ excess inventory.

Managed and trained staff of 4 on all aspects of presentation, evaluation and execution of plans.

May 1986 – Jun 1987 Marketing Manager – Men’s Fragrance

Responsible for creating the strategic marketing plan and managing the category’s annual budget.

Conceived and initiated three fragrance launches ($8.0 MM) - Brisk Spice, Wild Country Musk, Legacy.

Developed new products program w/ specific attention to Christmas and Father’s Day offerings.

Jul 1985 – May 1986 Marketing Associate – Women’s Fragrance/Special Projects

Developed Imari bath Line. Delivered net sales of $1.3MM in first two weeks on the market.

Developed a marketing data warehouse. Presented findings to Marketing Leadership team.

EDUCATION

FORDHAM UNIVERSITY BRONX, NY

Sep 1981 – May 1985 BA (concentration in Communications & Broadcasting)

LANGUAGES/SKILLS

Proficient in Spanish, French and Haitian Kreyol (oral and written)

Fluent in Microsoft Office Suite Products – Word, PowerPoint, Excel

Working Knowledge of Salesforce.com

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