Manager Marketing

JOHN D. HINKSON

**** **** ******, **** **** • Jupiter, Florida 33458

410-***-**** • ********@*****.***

Summary: Management expertise in operations, business development, product development, and marketing. Decision-maker with proven ability to secure competitive advantage, drive productivity and enhance profitability. Client-focused with proactive approach that motivates and guides teams to top performance. Outstanding communicator with superior team-building and negotiation skills.

Key Accomplishments

Managed $50 million experiential marketing and promotion programs for a leading international firm

Directed $8 million consumer interactive events and retail marketing programs successfully for 3 years

Managed staff of more than 450 that included regional managers, local managers and staff in 30 different cities

Managed Canadian marketing campaign across multiple provinces and more than 30 cities and towns

Managed $25 million book of business of clients' employee benefits accounts

Professional Experience

Business Consultant/District Manager

7-Eleven, Inc. 4/12 – Present

Develop and execute marketing strategies to drive retail sales and increase customer counts. Leads group of ten 7-Eleven business units with more than $20 million in annual revenue. Work closely with business unit operators/franchisees to implement corporate and merchandising strategies, introduce new products and address other business related challenges. Maintain relationships with national vendors and key business partners. Acts as link from corporate headquarters to business units to ensure what’s on the planning table at headquarters is executed at multiple business units.

Promote efficiency to maximize business unit profitability using advance corporate reports and analytics

Hire & train unit managers and staff to standard ensuring operational compliance and execution at highest level

Monitor all aspects of retail store operations, providing advice, coaching and assistance to store operators/franchisees

Ensure key processes are in place through business unit visits to include staff evaluations and sales/data analysis

Work with business unit operators/franchisees to develop, update and execute annual budgets and business plans

Project/Program Director

Silver Hill Management, Baltimore, MD 7/08-4/12

Planned, organized, and managed resources to ensure successful completion of client projects while meeting organizational goals and objectives. Develop marketing and business strategies for clients as well as direct execution of client programs. Lead new client acquisition and business development activities for firm.

Managed branding, events and promotional strategies for clients

Produced radio, print, television and web-based marketing campaigns

Acted as art and creative director on several published print, music and video projects

Managed marketing strategies for national campaigns in the United States and Canada

Designed campaign specific communications strategies to maximize marketing budgets

Developed sales presentations in response RFPs and other new business acquisition opportunities

Created and produced publicity materials to include press releases, web content, and electronic press kits

Senior National Director

Media Star Promotions, Baltimore, MD 12/04-7/08

Charged with creating new program initiatives to reach the elusive 18-30 multi-cultural demographic through creative events concepts and consumer interactions. Directed and successfully executed creative national events platforms that resulted in better than expected results for clients.

Managed client relationships and identified additional business opportunities with existing clients

Provided management and mentoring to regional managers, market managers and brand ambassadors

Developed and implemented new product line strategies and managed national marketing & event campaigns

Developed and implemented new systems that increased proficiencies at all levels and departments throughout firm

Developed numerous event concepts and properties and managed annual events budget of approximately $15 million

JOHN D. HINKSON PAGE 2

Director of Business Development/Operational Management

Street Basketball Association, LLC, Mitchellville, MD 8/01-12/04 Developed international platforms that included sponsorship agreements, operating licenses and event properties for the firm. Developed and managed marketing strategies for company. Sourced and contracted performance (music) talent for various events and negotiated as well as managed numerous contracts with vendors and event venues throughout the United States.

Managed finances, logistics and staff for major national tour with Coca-Cola

Secured $120 thousand apparel licensing agreement with a $60 million apparel firm

Produced and managed domestic (U.S.) and international events in Europe and Asia

Managed execution of national tours for major clients to include, Sprite and Cingular One (AT&T)

Negotiated $75 thousand sale of minor league sports franchise as well as many operating agreements

Education & Training

MBA, Unversity of Baltimore & Towson University, Baltimore, MD

BS Management Science, Coppin State University, Baltimore, MD

United States Army:

Legal Specialist Course

Leadership Development Course

Standards of Ethics, Equal Opportunity and Personnel Management Training

Computer Skills:

Platforms: Windows XP/Vista/7

Software: Microsoft Office Suite 2010, Adobe Photoshop, Adobe Acrobat, Microsoft Expression, GIMP, Windows Movie Maker

Programming: Basic HTML, DHTML & XHTML

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