Larry Pitts
**** ******** ***** • Acworth, Georgia 30102 • 770-***-**** • 678-***-**** • *****@***********.*** Focused, seasoned, and resourceful professional with extensive experience and accomplishments in the coordination and direction of high-volume operations. Possesses exceptional analytical, critical thinking, organizational, problem solving, and communication skills. Offers the ability to analyze an organization's strategic requirements, identify opportunities, and develop effective solutions for increasing productivity and efficiency. Ability to establish daily priorities, work under pressure, maintain momentum, and meet deadlines.
• Leadership, Motivation, Teamwork
• Advertising Support Management
• Quality Assurance and Technology
• Employee Training/Development
• Complex Project/Process Management
• Process and Procedure Implementation
• Task & Project Activity Prioritization
• Account Management & Development
• Business Planning and Analysis
• Multi-Site Coordination/Analysis
• Continuous Improvement Initiatives
• Process Mapping/Vendor Relations
Technology Snapshot: Microsoft Office Suite • Adobe InDesign • Adobe Illustrator • Adobe Photoshop • QuarkXPress• Acrobat Professional • OneVision-Asura • OneVision-Solvero • Output Process Management PROFESSIONAL EXPERIENCE
Media Operations Manager: The Atlanta Journal-Constitution, Atlanta, Georgia, 1979-2010 Supervised, motivated, mentored, or evaluated all employees and facilitated effective training programs; planned and coordinated workflow to optimize efficiency and productivity throughout the organization. Oversaw the design, development, and production of all advertisements published in the newspaper and directed the daily operations of 5 different departments. Accountable for the OneVision preflight system which processed advertisements and interfacing with customers to ensure effective advertisement design. Key Accomplishments and Contributions
Developed and implemented the ajcadweb.com website for electronic advertisement delivery of print ad materials which increased efficiencies and effectively resolved all complex quality issues
Streamlined internal programs which significantly reduced losses and resolved complex conflicts
Recognized throughout tenure as a major contributor to process management, process efficiency, and sales support for account management; consistently gained the trust of clients and businesses
Significantly reduced write-offs due to print or design errors by 20% in 2007-08 and 25+% in 2009
Promoted six (6) times throughout tenure into increasingly responsible advertising management roles; managed the day-to-day operational activities five (5) departments with over 65 employees
Actively participated in the development of new technology or systems to improve reproduction and system efficiencies and customized workflow strategies to achieve/exceed industry standards
Instrumental in the development and implementation of advertising technology, including EAD
(Electronic Advertising Delivery) initiatives for electronic transfers of material into digital format
Established and maintained professional or productive relationships with clients and businesses and gained the trust and respect of clients; significantly enhanced overall client satisfaction rates
Maintained 99% employee retention rates which significantly reduced overall costs and increased team efficiencies; designed and directed effective staff training programs to enhance productivity
Developed workflow procedures for creative and production functions which enhanced overall production periods and reduced cost and initiated process development which improved quality
Oversaw the development, testing, and implementation of new digital proofing processes which streamlined operations and improved efficiencies; eliminated 100% hard-copy proofing activities Larry Pitts, Page 2 of 2
Selected to participate on a panel of leading-edge digital industry experts at an annual conference
Reduced departmental expenditures by streamlining processes and procedures; eliminated over 75% of departmental costs and negotiated cost reduction agreement with the purchase of licenses
Identified plug-in technology which reduced production times by 60% and collaborated with the IT, production, and advertising operations to create processes to eliminate unnecessary expenses
Chosen to participate in the reorganization with other departments to streamline processes and develop cost-reduction techniques; collaborated with cross-functional teams to develop strategies
Conducted feasibility studies to identify potential cost-savings processes with advertising teams and represented the advertising department on multiple initiatives to improve the retention rates
Served as the initiative lead on format conversion of the AJC’s Strategic Platform Strategy which converted the Macintosh computing platform to Windows based PCs throughout the department Additional Positions Held at the Atlanta Journal-Constitution Manager of Media Operations (2006 to 2010)
Manager of Advertising Support (2005 to 2006)
Manager of Electronic Ad Delivery (2002 to 2005)
Electronic Ad Delivery Coordinator / Specialist
Production Training Specialist / Coordinator
Production Artist Prepress Specialist
EDUCATION AND TRAINING
Bachelor of English – Business Administration / Management Georgia State University (GSU) – Atlanta, Georgia
Professional Development Training and Certifications Management Training and Leadership Development Program Conflict Management and Diversity Leadership Training Program