Marketing Project Manager

Altamash Khair

*************@*****.*** 469-***-****

EXPERIENCE SUMMARY

Over 7yrs+ experience in management consulting and marketing roles across Fortune 100 clients. Extensive experience in short to long-term business strategic planning, cost transformation, financial and profitability analysis, business and operating model design, marketing and pricing strategy, sales and growth strategy, and research. Big 4 experience along with an MBA from Southern Methodist University, Dallas. Worked with firms in retail, life sciences, IT, business services, transportation, real estate, and hospitality industries. Passionate about solving problems that require a blend of business, data and critical thinking.

EDUCATION

Southern Methodist University, Cox School of Business Dallas, TX Master of Business Administration (Concentrations: Marketing & Strategy – GPA: 3.75/4.0) May 2014 Cox Merit Scholar, Honor Council Chair, Dean’s Student Advisory Council, Dean’s Circle, Beta Gamma Sigma George Brown College Toronto, Canada

Ontario College Graduate Certificate December 2010 Strategic Relationship Marketing (GPA 3.95/4.0; Ranked 1st in class; Dean’s List) Guru Nanak Dev University Punjab, India

Bachelor of Business Administration – Merit Scholarship April 2008 Finance

EXPERIENCE

Mobolutions Dallas, Texas

Director – Strategy & Business Development May 2016 – present

Evaluate competitive data, market intelligence, and industry trends to develop implications, recommend strategies, and tactics around mobile strategy

Ensure team collaboration with other user experience experts, visual designers and engineers to reach the best possible version of a feature or product to bring to market.

Lead detailed market analysis initiatives targeted to drive growth in key served and adjacent markets

Create internal knowledge pool around best practices to develop client offerings in mobile strategy by industry and business vertical Ernst & Young U.S. LLP Dallas, Texas

Sr. Management Consultant – Strategy Advisory July 2014 – May 2016

Honed broad set of analytical and strategic skills over numerous cases in diverse industry and functional areas, including corporate growth and business development strategy, business model transformation, operating model design, strategic cost transformation, change management, pricing and profitability management and marketing strategies

Developed hard and soft skills around managing projects and coaching teams, storyboarding client ready decks, collaborating and working across matrix org structures, and presenting to senior executives (C-Level)

Major cases included;

Leading Global Retailer: Cost transformation across organization with deep emphasis on supply chain and inventory management

Conducted workshop sessions with key executives and employees to define scope as well as assess knowledge gaps

Diligently assessed and benchmarked external and internal SC/IM KPI metrics across BU’s and best in class firms

Captured and reported on inefficiencies in organizational structure and “span of control” issues

Mapped end-to-end BU process to identify system gaps and low value added activities that could be moved into Shared Services Center (SSC)

Assessed ability of current systems and processes to address geography and store related pain points

Developed future state design and roadmap to achieve efficiencies around organizational structure and corporate wide SSC

Identified and prioritized cost reduction opportunity and process redesign efficiency to the tune of $600M - including inventory cost of capital, DC occupancy cost, clearance markdowns, payroll and others - with “quick wins” compromising $150M PE–owned Enterprise Software Company: Long term growth strategy and business model redesign

Advised PE-owned company to double revenues by offering Software-as-a-Service (SaaS) and utilizing data as a competitive asset

Conducted customer needs analysis, analyzed company and competitor strength/weaknesses across those needs and identified whitespaces to enter

Developed product strategy and roadmap based on client’s capabilities and best-in-class solutions to strengthen competitive advantage

Advised on the business model differences between on-prem and SaaS, and recommended org structure and cadence required for successful SaaS operations

Defined SaaS pricing structure, built P&L financial model based on key SaaS drivers, and advised on financial impact of migrating to SaaS business model

Developed roadmap on long term corporate level moves regarding new market entry and build vs acquire assessment Merger across leading Healthcare Company and nationally ranked Medical University: CRO Future state design and benefit analysis

Rapid assessment of Clinical Research Organizations (CRO) current infrastructure and process

Gathered, validated, and analyzed information around people, process and technology

Captured redundancies, opportunities, risk and validated them with SMR and stakeholders

Developed maturity map to determine capabilities and ability to meet future growth and business objectives

Captured current state Investigator experience to identify pain points and improve future state design

Created future state operational/functional model and associated financial implications to support merger across CRO

Developed implementation roadmap for short-term and long-term improvement opportunities

Increased clinical revenue, trial volume, Carnegie status, grant portfolio and compliance across the merged entity Multinational Business Service Firm (20B+ rev): Reduce employee attrition and improve customer experience & employee engagement

Assessed employee attrition risk by analyzing current market skill and wage conditions, site location, competitors and talent pool

Worked with executives to define culture and frame employee value proposition across organization in a compelling manner

Developed site executive dashboard with key metrics around NPS, customer satisfaction, employee engagement and others

Implemented new compensation structure by leveraging best in class practices and shift differential pay strategies

Actively coordinated with executives to develop internal and external branding, communications plan, and channels

Drove consistency in employee lifecycle and change management issues by developing roadmap and playbook on workforce transition, training, career mapping, performance management, and onboarding & offboarding process

Lowered attrition (~85%) and created higher customer satisfaction that is on track to save $28 million in the top 26 of the 150+ sites that the program will be rolled out to

New client offering at EY – Purpose Led Transformation: End-to-end approach for executing organization-wide strategic transformation

Strategy-to-execution approach that focuses on identifying a client’s brand purpose and ensuring that business transformation efforts deliver on that purpose

One of three members selected and tasked with developing overall framework with accompanying methodology and tools

Designed offering to help clients formulate and articulate a firm’s transformation objectives using six "Lenses of Transformation” - Tools & Technology, Process & Function, Org Structure, Operating Model, Business Model, and Purpose

Collaborated globally across function & rank to develop and leverage assessment/maturity tools, thought leadership and frameworks

Presented offering to EY’s executive leadership and partners at internal event to socialize and gather feedback

Officially launched at the World Economic Forum in Davos, Switzerland and called “ a disruptor in the strategy consulting market” by Gartner

American Airlines Dallas, Texas

Strategy/Marketing Analyst (Full Time Intern) June 2013 – Aug 2013

Created Omni-channel marketing financial model that allowed for effective allocation of campaign budget across appropriate channels for optimized ROI

Ideated on marketing strategy, content and design across email and other digital marketing channels for sales campaigns

Developed analysis and case study for AA’s SME division’s post-merger (with US Airways) viability which was later leveraged by other divisions

Segmented SME “decision makers” and personalized BusinessExtrAA landing page based on target customer behavior drivers

Researched and advised on next-in-class loyalty & customer personalization capabilities and how it could be levered in the airline industry Southern Methodist University Dallas, Texas

Research and Teaching Assistant Nov 2012 – May 2013 Global Constructions (Leading Real Estate Company) Jammu & Kashmir, India Assistant Marketing Manager Nov 2011 – Apr 2012

Supervised team of 6 Marketing Coordinators and Marketing Associates reviewing all aspects of marketing strategy and customer services

Optimized portfolio by researching and presenting growth opportunities in commercial shopping space to executive leadership which resulted in a new venture into combined residential and commercial properties

Spearheaded campaigns that resulted in increase in unit sales and cost reduction Marketing Coordinator, Associate and other roles May 2008 – Dec 2009

Successfully negotiated union discussions during a labor strike resulting in 15% increase in profits and avoidance of negative publicity

Analyzed and evaluated marketing activities in the residential sector which was used as competitive analysis to drive company strategy Brandon Street Toronto, Canada

Marketing Executive (Coop. Full Time) May 2010 – Aug 2010

Conducted negotiation with companies to sponsor Brandon Street participation in Toronto Waterfront Marathon 2010 PROJECTS / COMMUNITY INVOLVEMENT

Texas Scottish Rite Hospital Consultant – “Patient Referral Process” 2013

• Established baseline metrics for overall process & evaluated and improved efficiency by identifying and removing bottlenecks Dallas Police Department – Youth Outreach Unit 2012 – 2013 GPVS (Gram Praudyogik Vikas Sansthan), India Assistant Project Manager - “Mother and Child Health Project” 2003 – 2005

Supervised team of 12, mobilizing village people for Institutional Delivery; taught tribal girls reading and writing basics TECHNICAL PROFICIENCY

Expert in Microsoft Office Suite including Visio, Excel, PowerPoint and Word

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