Marketing, Sales, Strategy, Executive Leadership

BRIAN TALBOT *** Palo Alto Way; Austin, TX ***** p. 818-***-**** e. **@****.***

INNOVATIVE CHANGE AGENT, AND VALUE DRIVEN STRATEGIC LEADER A proven track record of delivering tangible value with goal-focused strategies and process-driven implementation. PROFILE

Results-driven, team-focused leader with a unique combination of creativity and strategic thinking, serving as a valued executive team member, leading strategic direction, including revenue generation, product development, business strategy, and business marketing, digital strategy, collaboration and innovation, utilizing traditional and non-traditional tools and resources, leading by example and experience. EXPERTISE

Goal-Focused Strategy

Thought Leadership

Executive Leadership

Digital Storytelling

Strategic Planning

Collaboration Catalyst

Marketing Facilitation

Creative Development

Targeted Messaging

RELEVANT WORK EXPERIENCE

2013-2016: Director, Office of the CIO. Dignity Health; Phoenix, AZ As a change agent for the CIO, my responsibilities include creating, developing and executing communication, collaboration and innovation for high-value, enterprise-wide IT initiatives.

• Created user adoption programs and marketing campaigns to successfully meet Meaningful Use Stage 2 patient engagement requirements for 100% of hospitals during 2014 fiscal year, contributing to

$50MM in returns.

• Revived dormant enterprise social network platform to provide collaborative environment over 350% in eighteen months, including a primary internal network and eight external networks.

• Originated communication framework, strategy and execution for User Experience program to enhance EHR adoption and optimization, and Telehealth innovations across forty hospitals in nine regions. 2007-2013: Director, Marketing/Business Development. VMC Consulting; Redmond, WA Strategic Marketing leader and Executive Team member for a global technology consulting company, rebuilding a marketing department from scratch; Brand strategist, creating market identity and business solutions; Product development leader for infrastructure, platform and software solutions; Introduced a strategic business development approach to diversify client base, create a major account focus and implement a goal-focused, strategic framework for critical business decision making.

• Fiscally focused, with an operating budget of .5% of revenue, contributing to profits of 5x over budget in 2010, growing revenues by 64% from 2008 to 2012, and adding 170 new clients with 86% average Y-O-Y retention

• Developed new product offerings for emerging technologies, productizing data center management optimization and support, independent cloud brokerage services and mobile services programs, with thought leadership as a differentiator, including speakers at leading conferences, social marketing programs, and strategic public relations execution to support sales and delivery goals

• Created “The VMC Way” company-wide initiative standardizing sales, delivery, marketing and human resources processes, inner-company training and certification to deliver a more consistent internal and external user experience

2007: VP, Digital Strategy. Rapp Collins Worldwide [NYSE:OMC]; Los Angeles, CA Led strategic direction and implementation of digital marketing for a leading international direct marketing agency.

BRIAN TALBOT 316 Palo Alto Way; Austin, TX 78732 p. 818-***-**** e. **@****.*** Page 2

• Guided digital strategy and implementation teams for Toyota, Bank of America, Johnson & Johnson

• Business development strategies resulting in four new clients in first six months

• Directed programs, growing interactive business by 45% during tenure 2004-2007: Regional Business Development Manager. Bryan Cave, LLP; Los Angeles, CA Drove business development initiatives in U.S.-West offices; Developed strategic programs, designed events and executed media programs to improve brand recognition.

• Led strategic direction and implementation of marketing, media and business development efforts generating over $100MM annually

• Created focused, strategic approach for regional business development resulting in 20% Y-O-Y growth

• Engineered business plan resulting in the acquisition of a business advisory group, creating alternative revenue streams beyond billing hours and additional business opportunities 2000-2003: Sr. Director, Strategy. Inrange Global Consulting [NASDAQ:ZANE]; Carmel, IN Hired at the director level and promoted to the executive team, helped grow a regional consulting operation into a national team. Productized complex business solutions into simplified services, repositioning over 20 “core services” into three integrated service suites. Managed all public relations, internal and external marketing efforts and staff in each region with no outside agency.

• Developed marketing strategy that resulted in 2 year growth of more than 100%

• Ignited fast growth by implementing direct marketing focus that doubled revenues while reducing the marketing spend by 80%

• Prepared organization for two acquisitions, guiding the internal transition program and overall re- branding efforts for the newly merged organization 1998-2000: Assistant Vice President, eBusiness. Conseco Insurance [NYSE:CNO]; Carmel, IN Built digital marketing programs, including Internet sites, online direct marketing, agent services extranet, online sports marketing store, and investor relations communications

• Created online store with e-commerce engine, selling NASCAR branded merchandise, from concept to sales in 40 days, breaking even in under two weeks

• Developed automated lead generation program with closed-loop tracking for brokers and agents 1991-present: Consultant. BMT Associates, Inc.; New York, NY, Indianapolis, IN, Austin, TX Entrepreneurial consulting practice, focused on strategy, design, development, implementation and measurement for industry leaders in advertising, entertainment, technology, customer care, and retail; Managed projects, people, timelines and budgets, building client relationships and adapting proven processes to create success. Clients include CitiBank, American Teleservices Association and Death Row Records.

• Created online marketing for customer care start-up, growing revenues to $30MM in 18 months

• Guided mail consolidation firm to 432% growth in three years through full-service marketing and PR

• Led strategic development for more than 25 start-up organizations since 1991 EDUCATION

B.A. in Communications, with business marketing. Indiana University; Bloomington, IN

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