Manager Sales
Resume:
Monica A. Cardona
Palmetto Bay, FL *****
******.********@*****.***
PROFILE
A multilingual Sr. Sales/Marketing Manager with expertise in promoting global revenues in consumer goods, electronics and technology sectors by creating extraordinary product launches, profitability and exceptional teamwork. Over the years, using well developed state-of-the-art sales and marketing strategies- via social networks and electronic media-ensuring continual interaction with global counterparts in APAC, EMEA, LATAM and North America on product releases and strategies. Possessing an International MBA degree, seeking bold new business development challenge for employer with objective to enter international markets by implementing innovative sales and marketing approaches.
CORE COMPETENCIES
Contract Negotiations Product Marketing
Pricing Analysis Inventory/Cost Control
New Business Development Budget Management Product Launching Strategic Planning
Building Marketing/Sales Teams Market Research Competitive/Market Intelligence MS Office, MS Project
CAREER HIGHLIGHTS
Exceeded $12M revenue target by developing European sales channels and increased exposure at trade shows and industry seminars
Exceeded sales goals for three separate technology employers from 6% to 12% annually
Generated $8M in revenue over a three-year period in new account development with SUN Microsystems, Agilent Technologies, Motorola and Cap Gemini
Created and implemented LATAM social media channels – 360 Marketing approach
EXPERIENCE
OtterBox – Fort Collins, Colorado
Sr. Marketing/Product Manager LATAM/Canada- Global Jan. 2014 – present
Responsible for all Latin America/Canadian Strategy/Marketing activities – VOC, strategy, Brand, Channel segmentation, Distributor/Retail/OEM relationship, Pricing, Partner Relationships, New Product Development, Training, forecasting, CRM, financial analysis, planning, PR, Advertising. C-level presentations, trade shows. Created intelligence reporting: data analysis, SWOT analysis, field intelligence reporting, positioning. Created Social Media channels. Responsible and manage regional budget. Acted as Interim Managing Director for Latin America. Travel 50%
Briggs and Stratton – Miami, Florida
Sr. Marketing/Product Manager LATAM 2012 – 2014
Responsible for Marketing, VOC, Planning and Research, Long Range Plans, Strategy, Brand positioning, Market segmentation, Channel Development, Pricing, Financial analysis, Budget, New Product development, Business plans with customers – forecasting. Created intelligence reporting: data analysis, SWOT analysis, field intelligence reporting, positioning C- level and customer presentations. Trade events. Manages team and budget for Latin America region. Travel 40%.
Spectrum Brands – Miramar, Florida 2010 - 2012
Marketing/Product Manager LATAM
Responsible for the marketing and product management for Black and Decker, George Foreman, Windmere and Remington brands -$140M business unit. Developed product strategy, pricing, financial analysis, forecasting, regional campaigns. Implements trade marketing strategy in Latin America. Data interpretation and analysis. Customer presentations, trade shows and conventions. Travel 40%.
SONY ERICSSON MOBILE COMMUNICATIONS – Miami, FL 2008 – 2010 LAUNCH EXECUTION MANAGER
Managed a team of six field testers and technical account managers with objectives to deliver products and ensure fulfillment of customer requirements in Latin America. Drove product launches in Mexico, Colombia, Venezuela, Ecuador and Peru. Designed and delivered pre-launch customer presentations on new products and applications
Managed a team of six field testers and technical account managers reporting within the Portfolio Planning & Management group
Established a regional technical acceptance launch process reducing time to market by 10%.
Developed a database to collect and test technical and software customization requirements
Originated status report with six-month forecasting for over 4M product units (average value of 100 euros each) reaching 26 global groups, 11 senior executives and 30 managers worldwide
AT-HOME CARETAKER/RENOVATION PROJECT MANAGER 2004 – 2008
Raised and managed education of three pre-teen children while managing eight subcontractors for major home restoration/renovations of investment properties.
NORTEL NETWORKS (formerly Northern Telecom) – Fort Lauderdale, FL 2000 – 2003
BUSINESS DEVELOPMENT MANAGER, Caribbean & Latin America
Promoted from Regional Sales Manager after one year to manage a team of six account managers with major objective to deliver Revenue Risk Management software products in Latin America
Identified and created alliances and partnerships with key providers to promote product revenue and awareness
As Sr.Sales Manager, attained a $12M revenue target by focusing on global accounts, including utilization of European sales channels, and generated new business revenue from Bell South, Telefonica, Sprint, Vodafone et al.
EDUCATION
MBA International Business, 1996, University of Miami, Miami, FL
B.S. Business, 1989, Florida Southern College, Lakeland, FL
OCCUPATIONAL TRAINING
Leadership Academy 2015: Otter Products
Spot Awards 2015: Otter Products
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