Sales Marketing

OKICHE MELVIN IKENNA

* *****

Aluko St Lekki, Lagos

Tel: 070********, 081********

Email: ********@*****.***, ******.******@*****.***

PERSONAL DATA:

. Date of Birth

19th August, 1983

. Sex

Male

. State of Origin

Anambra

. Nationality

Nigerian

. Marital Status

Married

CAREER HISTORY:

ARISTON THERMO HEATING TECHNOLOGY NIGERIA LTD 2015- Present

Marketing Departement

Title: Marketing Manager, Nigeria.

> Working with the distributor staff to ensure all KPI''s agreed upon

are met

> Driving all ATL and BTL activities

> Creation of marketing Budget and policies

> Monitoring market trend.

> Customer validation and increased sales volume.

> Management of the existing data and creation of New ones.

> Marketing report update, marketing presentation to Management.

> Working with different marketing agencies (Insight Communications,

Tequila Nigeria, Hephzibah Experientials etc) to make sure all ATL and

BTL activities are achieved.

> Involved in all Trade Marketing activities.

JAPANESE TOBACCO INTERNATIONAL 2013-2015.

Consumer and Trade Marketing Department(C&TM)

Title: Trade Marketing Co-ordinator (Abuja, Nassarawa, Niger and Jos)

> Working with the distributor staff to ensure all KPI's agreed upon are

met.

> Ensure brand visibility and availability across all trade channels

(Wholesale, Retail and Key Account.

> Working with the marketing agencies to ensure all BTL activities are

carried out effectively

> Making sure all trade marketing reports is sent weekly and monthly.

> Creating Route plans and sales strategy for the distributor.

> Power Point Presentation on market dynamics.

> Ensure deployment of POSM to trade.

> Creation of internal promotions in other to drive brand visibility and

availability.

RECKITT BENCKISER NIGERIA LTD. 2012 - 2013

Sales Department

Title: Territory Sales manager (Lagos and Delta)

> Managing the Key Distributor total Business (Finance, Sales and

Warehouse).

> Managing Wholesale, Retail and Modern Trade Channels.

> Daily, Weekly and Monthly sales reports/analysis via Microsoft office

and Power. Point presentation, also acquiring market intelligence

reports.

> Managing the Distributor Sales force and creation of Routes for the

Territory.

> Ensuring Sell out of the Products and Merchandizing in outlets.

> Managed Delta State and Lagos State Territory.

> Brand/Product development and awareness.

> Created a new Distributor for Ikeja in Lagos.

SEVEN-UP BOTTLING COMPANY PLC- LAGOS FEB 2010 - 2012

Marketing/Sales Department

Title: Sales/Merchandizing Officer

> Marketing/Sales of products

> Creation of Pepsi Modern Trade at Shoprite in Enugu State Nigeria.

> Strategic sales development

> Product/Brand development

> Vendor Accounts Management

> Merchandizing.

SEVEN-UP BOTTLING COMPANY PLC- LAGOS FEB 2009 -2010

MANAGEMENT TRAINEE

TRAINING COURSES ATTENDED

. Production/Quality Control Management

. Marketing/Sales and Inventory Management

. Effective Leadership

. Team Concept and Group Dynamics.

. ABC of Customer Service/ Relations

. Human Resources Management

. Finance/Accounts Management

. Fleet Management

. Strategic Thinking

. Management of QDPPP variables

. Key Elements in the FMCG industry

UNION BANK OF NIGERIA PLC- IDIMU, LAGOS APRIL 2008-FEB

2OO9

CONTRACT STAFF (OPERATIONS/MARKETING)

NYSC EXPERIENCE

PIONEER NEWSPAPERS UYO

(ADVERT OFFICER).

PROFESSIONAL MEMBERSHIP:

Oracle Certified Associates (OCA)

OBJECTIVE:

I desire to be a member of a work force in a well organised establishment

that would provide me with the opportunity to develop my potentials to the

fullest while contributing my quota to the overall growth and profitability

of the organisation.

EDUCATION:

> M.Sc Sociology/Anthropology- University of Lagos, Lagos State,

Nigeria (2010-2013) in view.

> B.Sc. Sociology/Anthropology - University Of Nigeria, Nsukka, Enugu

State.

(2000-2006)

> SSCE & NECO O' Level - Command Secondary School, Ipaja, Lagos State.

(1994- 2000)

> First School Leaving Certificate - Command Primary School, Yaba, Lagos.

(1988-1994)

"USE OF CONTRACEPTIVE AMONG SECONDARY SCHOOL STUDENTS

B.Sc. PROJECT TOPIC:

"THANATOMIA IN A PLURAL SOCIETY

LEADERSHIP EXPERIENCE:

> Overall best OBS Information leader for the 2007 NYSC Batch B. Corps in

Akwa-Ibom State.

> Best General Secretary Youths and Tourism Club For 2007 NYSC Batch B

Corps Member.

SKILLS & ATTRIBUTES:

I.T SKILLS:

> Proficient user of Microsoft Office.

> Oracle database.

> Adobe and Micromedia flash.

ATTRIBUTES:

> Result oriented personality.

> Ability to assimilate and comprehend fast.

> Logical and Analytical.

> Ability to work under pressure.

> Good Communication and writing skills.

> Team Player.

> Computer Literate.

> Self-Motivated and performs with minimal supervision.

Interest includes Music, Travelling, Development and Relating with

People.

REFEREES:

To be made available on Request.

Contact this candidate