Wendy Pole

acu6ps@r.postjobfree.com:acu6ps@r.postjobfree.com

*** ******** **. **********, ** L7L 6W7 (Burloak & New St.) Cell: 905-***-**** www.linkedin.com/in/wendypole/

Overview

A strategic, versatile and entrepreneurial leader with 14 years of progressive national and international marketing experience. Proven extremely successful in driving sales across a variety of industries. An innovative visionary thinker. Bringing a can-do attitude, positive energy and resourceful stamina for reaching the goal.

Core Strengths

●Entrepreneurial

●Analytical & Action Oriented

●Strategic & Visionary

●Engaging Presentation Skills

●Resourcefulness

●Imaginative & Inspiring

●Building Collaborative Relationships

●Passionate About Quality

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Employment History

MARKETING CONSULTANT JUL 2015 – Present

Review marketing efforts, provide strategic direction & execute delivery of quality marketing communication materials on various platforms.

LIBERTY UTILITIES®, Oakville, ON

Senior Manager, Marketing, Communications and Branding JAN 2015 – Jun 2015

Marketing Manager AUG 2014 – Dec 2014

Liberty Utilities is a subsidiary of Algonquin Power and Utilities Corp., representing a $4.5B portfolio of power generation and utility distribution assets across North America.

-Provided direction for the development and redesign of the corporate website serving over 600,000 customers across 10 states – a $1.2MM project successfully launched in April 2016.

-Revitalized and rebranded marketing materials in the organization. Led the strategic development of new direct mail and e-direct mail marketing campaigns that led to an increase in online intake on the contact us page of ~67% and an increase of ~15% in call volume.

ROXUL Inc., Milton, ON

Senior Segment Manager – North America 2010 - 2014

ROXUL Inc. is part of ROCKWOOL International, valued at over $2.2B USD it is the dominant leading global manufacturer of stone wool insulation. The insulation is unique in that it is made from stone and therefore naturally fire resistant and environmentally sustainable.

Managed one of the two core marketing divisions for North America with a portfolio responsibility of ~80MM, A&P spend ~2MM. Identified opportunities and developed a budget and strategic plan to execute deliverables which in turn contributed to the ~20% overall growth year over year.

Promoted twice in four years. Selected as part of the original 20 individuals globally to participate in the leadership development program for ROCKWOOL in Denmark.

Joined the Sales team in top level meetings and discussion regarding ROXUL partnership opportunities. Developed excellent relationships with the core customers and distribution channel partners helping to harmonize sales and marketing efforts between both parties.

Initiated high level meetings linking industry partners with third-party experts, bringing research into the hands of decision makers. This lead to greater understanding and acceptance of our strategic direction and helped socialize a new confidence in integrating our sales strategies.

Evaluated product performance, profit margins and created unit demand forecasts for the roofing product line.

Developed and presented marketing strategies at the annual planning sessions to the management team, chosen to lead a competitive analysis team by the management team, and presented to and trained the sales teams on various topics at bi-annual sales meetings.

Initiated and grew the certified on-line product training program. Developed internal and external sales and corporate training programs.

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Managed the corporate digital marketing division for ROXUL. Initiated, made decisions on all design, development and content, and delivered a dynamic, content rich and easy to navigate online resource. This resulted in an increase of downloaded product specifications from <1,000 to well over 27,000 in one year. Video overview available upon request.

Initiated several focus group projects, gathering key insights across various audiences which helped shape our key messaging and value proposition which supported relationship between our product benefits and the desires of our target audience to serve their markets.

Attended all tradeshow events and significantly upgraded the ROXUL tradeshow presence, making decisions on content, design and marketing strategy for the shows.

Maternity Leave 2008 – 2009

Kimberly-Clark Australia Pty Limited, Sydney NSW

Category Manager* Australasia & Marketing Manager AU/NZ 2008 (2 positions - contract)

Kimberly-Clark* Corp (KCC), valued at over $20B USD, is most well-known for its consumer brands such as Huggies* and Kleenex*. Kimberly Clark Professional* (KCP) provides similar products B2B, targeting mainly at the healthcare & hospitality market segments.

Managed three major NPD projects with an estimated incremental Net Sales Volume of $600K. Products target markets included: healthcare, food service, aviation, and industrial channels.

Analysed the global product pipeline from North America and Europe. Presented Business Cases to senior management for approval and subsequent launch into Australasia.

Conducted consumer market research, through an external agency, gathering insights on existing versus trial hand towel product in Australia, which resulted in a cost saving of $400K.

REVLON Australia Pty Ltd, Sydney NSW

Brand Manager – Eye and Skincare 2007-2008 (contract)

REVLON is one of the world’s leading cosmetics companies, valued at $1.4B USD. Called back to interview for Trade Marketing Manager Australasia role and declined to continue working with Kimberly-Clark.

Managed ~$20 Million portfolio with an A&P Spend of $3.8 Million, to include all consumer web communications and monthly eDM consumer promotions.

Designed new look and feel for the 2008 REVLON website, developed POS (Point of Sale) material, managed the Eye category’s PR campaign & magazine advertorials and product photo shoot for all REVLON categories in preparation for catalogue.

ACCO Australia Pty Ltd, Sydney NSW, Senior Product Manager 2006 – 2007

ACCO Canada, Brampton, ON, Product Manager / APM 2002 – 2006

ACCO Brands Corp, then listed on the NYSE $1.3B USD which at the time was the largest global Office Supply Company in the world.

Managed the fastest moving brand with the highest growth targets in the company and after 4 years was positioned in Australia by the global team in the US to move the growth brand out of the red and into the black. Managed P&L for 400 products with life cycles ranging from 10 months to >5 years.

–Built relationships with retailers and launched 60 new products in 1 year. Expanding the brand product range and distribution contributed to the 15.5% overall sales growth, bringing the brand 12.5% into the black.

–Managed all B2C and B2B multi-channel marketing initiatives for the brand.

–Effectively managed fast paced, short lifecycle products through various distribution channels, buying groups, and, big box retail. Negotiated for shelf space along-side top competitors in the technology category and successfully launched all new products to market.

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Academic Background

MBA University NSW – completed three courses

Honours Environmental Assessment Diploma – Ontario Business College

BA Visual Arts, University of Windsor

Professional Development

Sales Excellence – Sales Process I

Middle Managers Leadership Development I & II

Various industry related courses

MS Excel/PPT/Word, Outlook, SAP, CRM

Personal Development

Ride for Heart – 25K, May 2015

Panorama Obstacle Course 3K, June 2015

Volunteer Marketing Director – Thornhill Park Tennis Club 4 YRS

Volunteer Social Activities Director– Thornhill Park Tennis Club 2 YRS

Kayaker, Camper, Adventure Traveller

Contact this candidate