Marketing Sales

https://in.linkedin.com/pub/manohar-gedela/**/*a*/769 Skype ID: manohar.gedela1

**, ********* ******,

BRAMPTON, ON

L7A 0R5

***************@*****.***

Cell: +1-647-***-****

ABOUT ME

Success driven marketing and

brand communication strategist

with extensive leadership

experience, strong interpersonal,

project management and

analytical skills.

Significant contributor to

-Revenues

-Market Share

-Margins

by articulately spearheading

initiatives with outstanding

communication, creativity and

customer relation expertise.

Proven performance in

-Driving revitalization

-Maintaining strong brand positions

in a highly competitive market.

-Leveraging expert marketing

acumen to create competitive

distinction, and increase revenue

growth.

Business Skills

- Strong project management and

customer service skills

-Market intelligence and brand

management expertise

-In patient support program

expertise

-Strong analytical and strategic

thinking skills

- Superior planning and

organizational skills

-Demonstrated leadership,

enthusiasm and team spirit

- Combine collaborative leadership

and an uncompromising work ethic

to create accelerated business

performance

E-Savvy - Proficient in MS Windows,

MS Office and Lotus Notes

MANOHAR

GEDELA

MARKETING PROFESSIONAL

CAREER EVOLUTION

General Manager, CADILA PHARMACEUTICALS

December 2013- February 2016

Reporting to Vice President, deftly navigated sea changes in market trends to create a stable promotional foundation for Cadila’s brands by incorporating creative initiatives based on market research into integrated marketing and sales campaigns

Charted a strategic plan to secure higher growth on legacy brands, while optimizing on promotional expenses to generate high profitability within the first two years through strategic marketing, relationship selling and forging solid customer relationships

Fostered credibility and nurtured relationships with key stakeholders / key accounts, capturing incremental sales up to $ 2.6 Million, obtaining 24% higher than expected profit-after-tax.

Managed high degree of complexity in work in a matrix structured organization. Coordinated with cross functions and external agencies

Led the brand management team with effective leadership Senior Manager Marketing, RANBAXY PHARMA (Sun Pharma Group) February 2010- December 2013

Reporting to the Director, led the marketing vertical and ensured performance of all key brands in the portfolio. Recommended areas for improvement with short-term as well as long-term brand action plans

Managed and invested in brand-building activities and stepped up to integrate with the sales team to drive performance excellence. Facilitated transformational change by managing performance assessments, and driving brand management team to achieve KPIs and achieve the overall objective of $42 Million with 6% Market Share

Created innovative marketing programs to induce high growth

Increased bottom-line by identifying poor performing brands and developing recommendations for future action plans

Effectively led and developed the brand management team Group Product Manager/ Product Manager (Zydus Cadila/ Emcure/ Cipla)

January 2001-February 2010

Established synergies between marketing and sales, improving product marketing that resulted in growing a strategic product group market share from 39% to 44% in 2008

Championed the initiative to catapult the division sales of Zydus Fortiza from $26 Million to $56 Million in 2009 with a consistent 55% Gross Profit and 21% profit-after-tax by differentiated campaigns on Legacy brands and nurturing new products

AREAS OF EXPERTISE

WORK

BRAND PLANNING

BUDGETING

TEAM-BUILDING

SOLUTIONS SELLING

MKTG ANALYSIS

PERSONAL

COMMUNICATION

ORGANIZATION

TEAM PLAYER

CREATIVITY

SOCIAL

OTHER ACHIEVEMENTS

NATIONAL PLAYER IN

BADMINTON, INDIA (1994)

SERVED IN NATIONAL CADET

CORPS (NCC)

NATIONAL LEVEL AWARD IN

DRAWING & PAINTING

COMMUNITY VOLUNTEER

HELP AGE INDIA

CRY (CHILD RELIEF & YOU)

SPYM (SOCIETY FOR

PROMOTION OF YOUTH &

MASSES) - Member

INDUSTRY AWARDS

IAMICON* EXCELLENCE AWARD (2015)

CONCLAVE IN 100 CITIES, 300 SPEAKERS, 20000 DOCTORS RANBAXY `BRAVO` AWARD (2012)

THERAPY LEADERSHIP AUGMENTATION - MOX

RANBAXY REGIONAL APPRECIATE AWARD (2012)

BEST BRAND LAUNCH- ZIFEXIM

ASSESSORS PROGRAMME ON ASSESSMENT CENTRES (2011)

CERTIFIED ASSESSOR

LIMCA BOOK OF RECORDS (2009)

$ 2 Million FEAT IN A SINGLE DAY IN PHARMA

EDUCATION & PROFESSIONAL DEVELOPMENT

PROJECT MANAGEMENT & E-COMMERCE CERTIFICATION (2016) HUMBER COLLEGE – SALES & MKTG CONNECTIONS GRADUATE MARKETING EXCELLENCE WORKSHOP (2012)

DR.RAJESHWAR SINGH, MUMBAI

CREATIVE WORKSHOP (CREATIVITY IN BRANDING) (2009)

SORRENTO, MUMBAI

ADVANCED MANAGEMENT & LEADERSHIP (2008)

INDIAN INSTITUTE OF MANAGEMENT (IIM) AHMEDABAD

MANAGEMENT & DECISION MAKING (FLAME) (2006)

DR.(PROF). INDIRA PARIKH

MASTER OF BUSINESS ADMINISTRATION (MBA) (1998-2000) MARKETING SPECILIZATION, ANDHRA UNIVERSITY

BACHELOR OF COMMERCE (B.Com) (1995-1998)

MANAGEMENT SPECIALIZATION, ANDHRA UNIVERSITY

BUSINESS & COMPETENCY DEVELOPMENT

Marcus Van Aardt

Business Communication Coach (Independent consultant, Instructor and Executive Coach and faculty of Ryerson University, Toronto)

* IAMICON : Indravadan Ambalal Modi Innovation Conclave

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