Sales Marketing

WALTER ALLWINE

*** **** **** ******, *** York, NY 10025 347-***-**** (mobile) *************@*****.***

Experienced business development professional who excels at solution-based sales and account management. Operates well in a highly competitive environment in which leadership skills are the key to success.

PROFESSIONAL EXPERIENCE

NEW YORK LIFE FINANCIAL SERVICES, NEW YORK, NY 2013 to Present

FINANCIAL SERVICES PROFESSIONAL

Cultivate and manage new relationships with high-net-worth, influential clientele.

Proven time-management and organizational skills. Excellent track record of selling financial services products and programs, including investment plans, mutual funds, life insurance, and annuities across a diverse client base.

Work with high-net-worth families and corporations to develop customized financial-planning solutions.

Maintain a 1% lapse rate across term and permanent life insurance products portfolio.

Recognized for long-term care and Employee Whole Life sales and marketing.

Built and maintain complex business prospecting models across a broad network of social media channels.

90% success rate on Additional Offer Program, which led to cross-sell opportunities.

Leverage market trends to stimulate business and penetrate new market sectors.

Increase opportunities in manufacturing sector through product features and benefits presentations to diverse customer base.

THROTTLE NYC LLC, NEW YORK, NY 2009 to 2013

OWNER, MANAGING PARTNER OF ADVERTISING PRODUCTION AGENCY

Built company and formed key strategic partnerships to drive profitability in a productive start-up environment.

Developed potent marketing strategies for high-profile clients, including LensCrafters, Chanel, Foot Locker, and J. Crew. Collaborated with diverse strategic partners to fully realize project goals and profitability.

Analyzed costs and profitability. Set pricing structures. Configured company accounting solutions.

Maintained 64% margins on all fashion retail design and implementation projects.

Created highly profitable revenue streams with global brands, such as J. Crew, L’Oréal, and Tom Ford Beauty.

Led assignment to create and implement national retail-marketing strategies for LensCrafters and Ducati NA.

Reduced advertising production costs 28% for Chanel’s North American retail display program.

Led retail design and implementation for Foot Locker’s 2011 NBA All-Star Game in their New York City flagship store.

Consulted with Fortune 100 Companies in diverse areas, including intellectual property, strategic planning, and cost management.

Consolidated ad campaigns through numerous media channels to create highly visible, branded retail environments.

Integrated current CGI technologies to increase clarity and customer interaction for print and social media ad campaigns.

GRAPHIC SYSTEMS GROUP, NEW YORK, NY 2004 to 2009

EXECUTIVE VICE PRESIDENT OF SALES

Directed sales of advertising production efficiencies for numerous Fortune 500 brands. Identified and aligned

existing marketing strategies to increase visibility and profitability.

Managed national print advertising for POLO Ralph Lauren’s Blue Label launch for three consecutive years.

Designed and implemented Ducati NA’s 168-dealer advertising program, which resulted in an 18% reduction in ad spend.

Created go-to-market solutions that led to profitable contractual agreements with global brands Lancôme and Mercedes.

EDUCATION

Bachelor of Fine Arts, Kutztown University of Pennsylvania, Kutztown, Pa. (painting and life drawing)

LICENSES & CERTIFICATIONS

Series 6 and 63, Employee Whole Life and Long-Term Care

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