Marketing Manager
Resume:
William M. Hughes
Kirkland, WA 98034
C: 425-***-**** **********@***.***
Professional Summary
Analytic and strategic marketing professional with excellent customer relationship management and problem-solving skills. Organized, efficient, and always willing to go the extra mile for clients.
Skills
Market Research and Big Data Analysis
Senior-level Exec Relationship Management
Insightful Development of Marketing Requirements
Thought Leadership
Project management
Storytelling and Presentation Skills
Work History
Wiley Publishing-For Dummies, Bellevue, WA 2010 to Present
Technical Author-Smartphones and Computer Networking
Authored multiple technical Dummies Titles including “Samsung Galaxy S6 for Dummies” adapting complex information for a variety of technical and non-technical audiences
Consistently produced top selling books within technical categories
Managed projects to deliver all copy and images on-time
Xerox-WDS Kirkland, WA 2012 to 2013
Principal Analyst-Wireless Industry
Analyzed customer care records, point-of-sale data, and web analytics to discern key trends for senior decision-makers using big data methodologies
Applied financial and forecasting techniques to provide management with actionable information
Presented findings on implications of usage patterns among customers to retail executives
TeleCommunication Systems Seattle, WA 2011 to 2012
Head of Business Development-Emergency Switching SaaS Solutions
Spearheaded expansion and development initiatives in next-generation 911 (NG911)
Lead large system proposal development among third party systems integrators
Uncovered, qualified, and sold complex solutions to prospects and partnership opportunities
MAQ Consulting Redmond, WA 2008 to 2009
Marketing Consultant
Prepared Developer Experience (DX) plans for the launch of Windows Phone 7
Supported internal launch of Windows Phone 7
In-Stat Bellevue, WA 2005 to 2008
Principal Analyst-Wireless Industry
Analyzed primary research to discern key trends within the wireless industry for world-class manufacturers and service providers
Subject matter expert (SME) on smart phones and the business use of wireless including the Internet of Things
Provided thought leading analysis to senior execs within the wireless industry and at tradeshows
Performed competitor analysis and identified savings opportunities
Produced 15 syndicated reports and for custom research reports annually
Zetron Redmond, WA 1998 to 2005
Director of Marketing and Business Development -Wireless and Public Safety Industry
Established relationships with industry partners and systems integrators to increase revenue over 25%
Lead teams of marketing professionals to create strategic and tactical marketing output to best communicate capabilities to public safety agencies and wireless carriers
Found operational improvements among marketing collateral and channel partnership programs that increased revenue 30% and decreased costs 15%
Advanced Radio Telecom Bellevue, WA 1995 to 1998
Director of Channel and Product Marketing -Wireless and IT Industry
Created and managed channel marketing program offering wireless broadband connectivity to government, educational, medical, and financial services industries
Established Go-to-Market plans for sales channels including launching 15 solutions generating 75% of company revenue
U S WEST Cellular Bellevue, WA 1998 to 2005
Marketing Department Manager -Wireless Industry
Launched mobile data business for leading wireless carrier
Introduced smartphone solutions within 200 person sales force
Brought to market Internet of Things solutions
Motorola Schaumburg, IL & Bothell, WA 1989 to 1993
Industry Manager & Product Manager -Wireless and Public Safety Industry
Defined and launched Motorola’s first intelligent mobile device
Lead Motorola’s efforts in the Connected Car and Internet of Things
Manage the P&L statement for developing markets with an increase in revenue of over 35%
GE Fairfield, CT 1988 to 1989
Marketing Consultant
Produced competitive industry analysis of aerospace market
Tracked quality programs at competitors
IBM Chicago, IL 1984 to 1988
Marketing Representative
Exceeded $2 million quota every year
Elected to the IBM Golden circle, its highest sales award
Consistently ranked among the top students in sales training and project management classes
OTHER EXPERIENCES
Kellogg Graduate School of Management, Northwestern U., Evanston, IL. MBA with Taught course in Business Marketing to MBA Students as an Adjunct Professor of Marketing
EDUCATION
Kellogg Graduate School of Management, Northwestern U., Evanston, IL. MBA with honors, Marketing, Finance, and Economics.
Cornell University, Ithaca, NY.BS with Distinction, Engineering, Tau Beta Pi Engineering Honorary
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