Marketing Manager

Lee Eadie

614-***-**** ***.*****@******.***

Field Marketing Manager

Brand Management / Synergistic collaboration / Strategic Positioning

Solid leadership skills; able to build and guide top-performing marketing teams. Excelling at communicating with management, vendors, and internal departments in addition to coordinating overall marketing efforts to promote success.

Strategic Market Planning

Company merger efforts

Print Media Development

Co brand synergies

Corporate communications

Brand Transparency

Direct Mail Programs

Proficiency with Illustrator & Indesign

Budget Preparation/Administration

Project management

Professional Experience

MANAGER FIELD MARKETING, 2014 – Present

Scotts LawnService – Marysville, Ohio

Work as a liaison between all corporate field locations, and our corporate offices to coordinate print media operations, from initial idea, through creation, production, and shipping. Aligning branch advertising goals with corporate direction, I helped roll out new strategies to further brand adherence. Coordinated and handled all aspects of branded merchandise from specialty items to field uniforms. Facilitated the creation of advertising pieces to follow company direction and enhance consumer focus at branch market levels.

Selected Contributions:

Facilitated all the co brand efforts needed as the purchase of Scotts LawnService by TruGreen was rolled out.

Worked with purchasing to secure new promo vendor while implementing a uniform change across all of our corporate branch locations

Organized the marketing efforts of corporate branches while updating all print media assets to match current brand standards

Organized and coordinated the use of home show supplies and booth locations for branch use

Coordinated bulk efforts for branded uniform merchandise with existing and new vendor to reach negotiated pricing guidelines

Managed and coordinated website for promo merchandise and print media

REGIONAL MARKETING MANAGER, 2008 – 2014

TruGreen Franchise– Billings, Montana

Defined strategy for and developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. I communicated with customers, management, internal departments, and vendors to coordinate overall marketing efforts in accordance with corporate goals and business direction. Planed and carried out regional market research and analysis. Play integral role in product and service development activities. Led and directed forward-thinking marketing team and sales staff. Prepared and managed marketing budget comprising 25% of expenditures.

Selected Contributions:

Drove up target-market product sales by 36% through designing and launching new marketing strategy.

Increased new-product revenue from zero to $42,000 within three months by spearheading creation and implementation of highly effective marketing campaign.

Exceeded business goal of 10% growth in one branch, propelling overall regional size beyond 35%.

2012 Franchise of the year awarded for double digit growth and 92% retention.

BRANCH MANAGER/ MARKETING MANGER, 2006 – 2008

TruGreen Franchise – San Diego, California

REGIONAL BRANCH MANAGER, 2004 – 2006

TruGreen Franchise – Grand Junction, Colorado

ASSISTANT BRANCH MANAGER, 2003 – 2004

TruGreen Franchise – Phoenix, Arizona

MARKETING ASSISTANT, 1998 – 2003

TruGreen Franchise – Brewer, Maine

Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. Defined and evaluated product marketing collateral, programs, and analysis. Tracked, projected, and reported both advertising and circulation-based marketing programs. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure congruence with objectives.

Selected Contributions:

Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.

Planned and led execution of online and mailing advertising campaigns that nearly doubled monthly revenue.

Education & Credentials

Bachelor of Science Degree, Business Management, 2002 University of Maine – Maine, USA

Masters Business Administration, Marketing, 2012 University of Phoenix

Six Sigma yellow belt certified

Member Delta Mu Delta, International Honors Society of Business

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