Salesforce

Surendra Reddy Mississauga

Email: ********.***@*****.*** Mobile: 647-***-****

Objective

To pursue highly challenging ventures in Salesforce.com and to build competency as Business Consultant and attain a level where I am able to strategize, provide solutions by understanding the needs of the customers and successfully execute the projects by leading teams. Functional Summary

Around 8 years of total IT industry experience.

3 years of experience in the implementation, customization, Data loading and developing of various Salesforce CRM applications.

Knowledge in C# and ASP.net

Professional Summary

Experience in Administration, Development, Configuration, Implementation and Support of Salesforce CRM and Salesforce applications.

Implemented security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.

Created the Validation Rules, Approval Process, workflows for automated lead routing, lead escalation and Email Alerts.

Experience on creating Reports & Dashboards

Experience working with Data Loader, Import Wizard and salesforce.com Sandbox environments.

Maintain the accuracy of data within the Salesforce.com database through de-duping and data cleansing and escalate issues as required

Integrated Act-On Marketing Automation application with Salesforce

Knowledge on sending out bound emails and Inbound email handling

Knowledge on Batch Apex & Schedule Apex

Having good knowledge on REST-API and SOAP-API.

Designed and developed Apex Triggers for various functional needs in the application.

Involved in Unit Testing and Test Coverage for triggers.

Involved conducting Webinars and end user training and maintained proper documentation of processes, policies, application configurations and continual modifications Working Experience

Worked with Arisglobal Software Private Limited from May 2014 – April 2016.

Worked with BMC Software Limited from Feb 2013 – May 2014.

Worked with Tata Consultancy Services Limited from Feb 2010 – Feb 2013.

Worked with McAfee from Mar 2008 – Dec 2009

Professional Experience

Client ArisGlobal (Global Marketing & Sales Operations) Project

Description

ArisGlobal is a leading software solution provider for the life science industries. It has strong customer base in some domains and focusing on becoming strong in other domain as well. As part of this they are implementing different strategies of approaching prospects and customer. Salesforce is the place where they will record and track all the activities involved in different strategies and their status. I have closely worked with these teams to implement the requirements and solve their SFDC issues.

Responsibilities Worked on various Salesforce.com customizations - standard objects and creation of customized business objects, screens, views.

Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.

Customized different page layouts and assigned them for different profile users.

Customized tabs for among different business users groups and centers.

Created workflow rules and Approval process

Created various reports and dashboards.

Imported data by mapping to business objects in CRM system using Excel Connector, Apex data loader and Import/Export wizard

Also defined Apex triggers and VF pages for some functional requirements. Client BMC Software (Order Management)

Project

Description

Order management process involve many systems to interact with each other to place an order. In order to place an order customer record should have valid address and unique CSN in the CRM system. Siebel being the master it will generate the CSN and send to Salesforce and it will be available to ordering system as well.

Before generating CSN, we should validate and set up the account hierarchy in CRM system. To obtain the CSN from Siebel, we will make a request to SOA server which intern make a request to Siebel and return the CSN and update in Salesforce Responsibilities Data loading

Record Merging

Reports & Dash boards

Client PricewaterhouseCoopers (PwC) - DCM [Data Change Management] Project

Description

To manage and maintain the Customer’s Database with quality by doing several tasks like Data cleanup, Importing and Exporting the data, promoting the new contacts, company health check (Standardizing the company Information), clearing the tickets, updating the functional titles and merging the duplicate contacts. InterAction is a Master database in which all the company contacts and the person contacts information are maintained.

Responsibilities Validation – (Incomplete, incorrect and duplicate check)

Importing/Exporting

Assigning Tasks

Quality Check (QC)

Creating SOP

InterAction Database Administration

Client PricewaterhouseCoopers (PwC) - Campaign Management Project

Description

Campaign Management is the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time. E-Tikit is a tool on which newsletters will be sent to the target audience for a particular campaign. Marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets.

E- Marketers also have the advantage of measuring statistics easily and inexpensively. E- Marketing campaign can be traced, measured, and tested. The marketers can use a variety of tracking methods like mail opens, registered and click through in the newsletter.

Responsibilities Collecting content from the Event manager

Pulling mailing list from Database

Creating Newsletter

Scheduling the email

Track the Reponses/Registration

Analyze the generated Leads

Client McAfee (Customer Information Management)

Project

Description

Customer information management is crucial for McAfee to maintain good relation with the customer to serve better. And also it plays a key role in forecasting the revenue based on the prospect and the renewals. As part of this management, we are responsible for keeping the database up to date, unique and with complete record information

Responsibilities Standardizing the Account Name & Addresses

Identifying Dupes and Queue them for Merge

Approving the Merges in Account Merge Queue

Participation within the team through presentation of key findings and recommended business view of data based upon data analysis. Educational Qualifications

Degree/Course University/Board Year of Passing

B.Tech JNTU, Hyderabad 2006

Diploma in Computer Science SBTET, Hyderabad 2002

S.S.C Board of secondary Education, A.P 1999

Declaration

I declare that the information and facts stated above are true and correct to the best of my knowledge and belief.

Date: (Surendra Reddy)

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