Manager Marketing
Resume:
KEVIN LAU
Email: *@************.***
https://www.linkedin.com/in/klarts
PROFILE Creative and resourceful media, marketing and PR professional who demonstrates talent in project management, budgeting, research and analysis, print and digital design, event planning, and public relations work.
WORK EXPERIENCE
February 2015 – July 2015 Public Relations Manager - Hong Kong Economic and Trade Office
(http://www.hketony.gov.hk), New York, New York
• Organized events and meetings to promote the business, arts, and cultural relations between Hong Kong and the US.
• Arranged visit programs and meetings between HK officials and US leaders.
• Structured proposals and managed the resulting projects and activities.
• Enhanced visibility of the HK brand through partnerships with media outlets.
• Ensured that all collateral are consistent with the set BrandHK guidelines.
• Prepared speeches, statements, briefs and press releases.
• Attended events and meetings as a representative of the Hong Kong Government.
• Published Facebook posts and website updates.
• Communicated with stakeholders using relevant media channels.
• Monitored and composed reports on all US media coverage of Hong Kong. October 2012 – October 2014 Marketing Director - Link Real Estate NYC
(http://www.linkrenyc.com), New York, New York
• Developed and executed all communications and marketing strategies to support the company’s brand and services.
• Researched markets and identified potential properties for investment portfolios using comparable reports, and proformas.
• Prepared proposals and presentations to acquire or market new developments.
• Developed the branding, associated collateral, and marketing strategies for commercial and residential projects.
• Managed budgets and timelines of projects and prepared progress reports.
• Communicated with developers, architects, interior designers, and external vendors to ensure the smooth execution of development projects.
• Managed the deployment of new web services and execution of digital strategies.
• Implemented analytics and used resulting metrics to support digital campaigns
-An example is using Google Analytics to drive conversion goals.
• Created branded marketing collateral (booklets, flyers, banners, online ads, etc.) using the Adobe Creative Suite and HTML.
May 2012 – October 2012 Senior Account Manager - Smart Apartments LLC.
(http://www.smartapartments.com), New York, New York
• Managed relationships with VIP accounts and developed new partners.
• Helped deploy new management system and trained others in its usage.
• Ensured the integrity and accuracy of the company’s database and system.
• Ensured that pricing strategies aligns with company’s goals.
• Handled inquiries, issues, and on-boarded new clients. April 2010 – May 2012 Media Distribution Coordinator - Redeemer Presbyterian Church,
(http://www.redeemer.com/), New York, New York
• Facilitated the global physical and digital distribution of products.
• Researched and analyzed alternative models to improve cost and efficiency.
• Managed business relationships with external distributors and vendors
• Communicated with clients to provide updates on project status. June 2009 – December 2009 Intern - TAMA Gallery
(www.tamagallery.biz), New York, New York
• Coordinated the installation of art pieces and exhibitions.
• Worked with artists in planning their exhibitions.
• Developed marketing collateral for magazines and newspapers.
• Updated the gallery's website.
• Designed and sent email blasts using Constant Contact.
• Managed the internal database using Filemaker and Excel.
• Prepared photos and descriptions for media/magazines/newspapers. SKILLS
Project Management, Digital Marketing, Social Media, Strategic Planning, Web Analytics, Business Strategy, Advertising, Event Planning, Leadership, Graphics and Web Design, Adobe Creative Suite, Microsoft Office, SEM, SEO, HTML, CSS, RoR EDUCATION Nyack College, NY
Degree: Bachelor Arts
Major: Music/Classical Guitar
Completed: 2009
CERTIFICATIONS Google Analytics Academy Certified
Issued By: Google
Issue Date: October 2013
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