Mohammad Farhan Asadi

C-**, Jason Paradise, Block-7, Clifton, Karachi

Location Dubai: Rigga, Deira, Dubai

Tel: 092**-******** (Res)

Mobile: 009****-*******

Mobile Dubai: 050-*******

Email: acu4dk@r.postjobfree.com, acu4dk@r.postjobfree.com

Skype: M. Farhan

Career Objective

“To build a long-term career in ‘Marketing’ in a dynamic and stable workplace with opportunities for career growth”

Summary of Qualifications

Effective and creative professional with a ‘can do’ attitude focused on how to develop connection between client and company’s brand. Fifteen years of diverse experience in marketing, advertising and public relations. A self-directed marketer, who strategically plans, organizes, implements, and tracks marketing and advertising plans, corporate events and proposal development. Creative thinker, customer-driven, efficient, problem solver with expertise in developing trusting relationships with internal and external teams and clients. Knowledgeable about MS-Office and Social media tools.

Professional Experience

Shaukat Khanum Memorial Hospital, Karachi

Deputy Manager Marketing – South

November 2004 to date

Manage the marketing and promotion of hospital services offered at the Karachi Diagnostic Centre.

Business development through corporate marketing, management & development of collection centres network in south region.

Implementation of hospital quality compliance on outreach pathology collection centres in the region.

Organising brand promotion activities through CME’s, healthcare events, media communication and advertising.

Supervising marketing team for promotion of collection centres and reporting to the Corporate Head Office in Lahore.

Leading team of corporate sales to approaching nationwide corporates business for the hospital.

Achievements:

Achieving 100% region wide targets assign by the management every year.

Worked as a acting head of Karachi Diagnostic Centre & Clinic (Nov 2015 till Jan 2016) for three months. This was an additional responsibility delegated by senior management. The responsibility includes resolving all administrative day to day issues of centre includes cash flow monitoring, sending daily and monthly statistical reports to the higher management, organising board meetings and making duty rosters of all operations staff and monitoring smooth running of OPD and nursing department. My role during the transition period was highly appreciated by the senior management.

Worked on feasibility of 50 collection centres supply chain in the south region that includes marketing intelligence based report covering competitor’s insights, market analysis, area feasibility and financial projection of the project followed by pre & post media campaign of ATL and BTL activities. The project is in process of planning and will be implemented by the mid of 2016.

Organised CME on PET-CT scan in March 2015 for promotion of latest scan machine in nuclear medicine department Lahore.

Launched first ever PET-CT machine in Karachi that includes BTL campaign followed by placement of hoardings in targeted areas, mail shorts, distribution of promotional material and organising multiple CME’s with leading hospitals.

Worked on special assignment of developing pathology business in southern Punjab includes STAT lab in Rahimyar Khan and making feasibility of new collection centres in southern Punjab.

Won Best Employee of the year Award in year 2012-13.

Completed media campaign was organised on account of Breast Cancer Awareness month, World Cancer day and World no tobacco day six leading TV shows and eight FM Channels were include in the campaign.

Launched low intensity Chemo-bay in October 2010 at Karachi Diagnostic Centre and its project management to meet the deadline successfully given by the management.

Jang Group of Companies, Karachi

September 2001 – October 2004

Senior Marketing Executive

Managed advertisement profiles of all the renowned corporate clients for Jang group.

Media communication, advertisement planning, and budget discussions with all the leading advertising agencies.

Responsible to edit the page of educational clients’ half page in The News International by the name of ‘Education Info’, and quarter page in Daily Jang by the name of ‘Talimee Sargarmian’. The work included from selection of news release to layout and editing supervision. The pages were made to motivate and promote regular educational clients.

Achievements:

Coordinated in educational event of first Pakistan International Education Exhibition (PIEE) in collaboration with World Learning Bureau at expo center Karachi in the year 2001 organized whole event as a representative of Jang Group of Companies.

Coordinated in a Mega event of ‘ITCN Asia’ as a representative of Jang Group in the year 2002. The responsibility includes organizing and handling the successful operations of the event.

Arranged Basant Festival at IBA City campus the complete event management and branding was done under my supervision in the year 2003.

SYNECTIV, Karachi

Supervisor, Customer Care Centre

May 1999 - September 2001

U.K. based global distributor of different brands of mobile phones in Pakistan.

Responsibilities Included:

To manage customer care centre (CCC) and customer services centre (CSC) activities related to repairs and sales of mobile handsets for corporate clients & individual customers in co-ordination with the Repair Centre and handling Corporate Accounts. Key responsibilities include.

Preparing stock opening and closing report.

Preparing cash reporting on daily weekly and monthly basis and submitting to Finance Dept.

Handling of customer feedback and complains and resolving them with the concern departments.

Preparing duty roster of customer care representatives.

Preparing promotional offers to attract customers and increasing centre revenue.

Organising promotional events for brand awareness.

Hotel Pearl Continental, Karachi

Tele Marketing Officer

February 1998 – April 1999

Responsibilities Included:

To market the services provided by Hotel Pearl Continental across Pakistan on special terms to selected customers through telephone and personal meetings.

Education

MBA (Marketing), Hamdard University, Karachi, 2001

B.Com, Govt. Jinnah College, Karachi, 1998

Certifications / Courses

Advance Sales Negotiations by International Trainer

Team Building by NPO Pakistan

Effective Communications Skills by International Trainer

Change Management

Basic Radiation Protection Training by Pakistan Nuclear Regulatory Authority

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