Marketing Sales

Education

University of Toronto at Scarborough

Bachelor of Business Administration, Specialist Marketing

Université du Québec à Trois Rivières

Certificate in French Short Program via Explore Program

Sept 2011 – Jun 2016

May 2013 – Jun 2013

Relevant Professional Experience

Marketing Coordinator – Canadian Tire

Acted as Category Business Analyst for Food/Drink during last month of coop placement, assisting with line review, promotional costing and vendor issues during transition to Data Vault

Increased line efficiency by executing and providing support for various activities including line reviews, online image updates, RFQ’s using Vendor Gateway

Supported the line review process by meeting with vendors and overseeing the collection and accuracy of vendor quote forms and cost downs

Created an Inventory Tracker to track excess inventory and led a weekly meeting for my Category Business Manager and CBA on my analysis of key items of concern and solutions

Coordinated the online image/content update 372 SKU’s across the household cleaning and convenience category

Professional Experience

Digital Media Coordinator – UTSC Athletics and Recreation

Increased event attendance on average by 200-300% for 2015-2016

Created, planned and implemented marketing plans to connect students within the UTSC community to Athletics and Recreation programs via pop-up events

Monitored and developed social platforms and website resulting in increased traffic and curated content across platforms

Social Engagement Coordinator – Deloitte Canada

Increased average blog view count on Facebook to 1000 per post and twitter engagement by 83% by executing promotional plans

Communicated with multiple departments to collaborate on marketing campaigns, resulting in increased efficiency based on recommendations made and the launch of the Deloitte Canada Instagram account

Edited, wrote and coordinated Campus Blog Posts, Recruiter Blog Posts resulting in 36 blogs edited in 2 days and increased traffic to social platforms

Marketing Intern – McCain Foods Limited

Coordinated the re-packaging of 36 SKU’s across the Appetizers Category

Analyzed financial data of fiscal vs. forecasted sales of products and used the data in conjunction with marketing data to provide management with an up to date presentation of the performance of products across all regions in Canada

Coordinated shipping and delivery product samples and POS materials for sales and customer accounts in Canada and the U.S

Interests

Volunteering with student mental health and physical activity organizations (MoveU and Good2Talk)

Staying active (rock climbing, high ropes, basketball and baseball)

References Available Upon Request

Sept 2015 – Dec 2015

May 2014– Apr 2016

Sept 2014 – Dec 2014

Dec 2012 – May 2013

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