Product Management / Product Marketing

Steve Berry Duvall, WA • *******@**********.*** • 425-***-****

Accomplished Technology Product Manager with deep & rich experience delivering innovative & highly differentiated hardware and software products to global markets. Demonstrated ability & success in transforming business cultures & building customer value, while optimizing profit contribution through the development of strategic customer relationships, tactical direction & product life-cycle management.

Recognized for entrepreneurial spirit, execution focus & development of key strategies that increase product value & brand visibility…

- Entrepreneur: Led the creation of several new technology businesses, 3 of which achieved the industry’s top position in their respective markets.

- Innovator: Forged deep corporate partnerships with Fortune 50 companies in collaboratively pioneering leading edge user interface technologies for mobile consumer electronics applications.

- Thought Leader: Frequently receive requests for articles, consulting, interviews & speaking engagements by industry groups, clients/partners, financial analysts & the media.

- Execution Maven: Initiated the creation of several new businesses to drive significant revenue growth & profitability. Provided leadership in creating high performance teams.

Blending Business Development & Technical Expertise for Business Success

- Hardware/Software Product Development

- Agile Program Management

- Cloud Architectures & Services

- RF/Wireless Technologies

- Global Markets & Business Development

- Product Management & Marketing

- IoT/M2M Architectures & Applications

- UI/UX Design

- P&L Management

- Team Leadership

A History of Leading Technological & Business Transformations

Alo, Seattle, WA – Early stage product & services company focused on mobile payment and Internet-of-Things industry innovation & disruption.

Chief Product Officer / Acting CEO / Co-Founder Oct 2015 – Present

Chief product owner driving product marketing, product development, strategy & policy.

- Performing definition, direction & design of differentiated consumer wearable mobile payment products.

- Evaluating & selecting vendors for engineering outsourcing & manufacturing.

- Executing IP definition & protection efforts.

- Managing company business plan and finances, including attracting investment from individual, angel & venture capital investors.

Digi International, Seattle, WA – $200M Internet-of-Things hardware solutions & services provider.

Senior Account Executive Jan 2015 – Oct 2015

Consultant & business lead for Digi’s Wireless Design Services division, a contract product design & consulting business.

- Drove expansion of business into new markets, including the western US and Pacific Rim.

- Sustained 300%+ quarter-on-quarter sales growth for three straight quarters & grew sales pipeline 25x to $5.5M (> 80% of total division revenue) entering fiscal year 2016.

- Cultivated strategic partnerships with wireless carriers, certification labs, and other ecosystem vendors.

OMNI M2M, Bellevue, WA – Early stage Internet-of-Things hardware/software solutions company, named “One of the Fastest Growing Companies in Seattle” by Inc500.

Chief Technology Officer 2014 – 2015

Chief product officer & technologist, overseeing solutions development, customer engagement, strategic partnerships & product marketing.

- Drove conception & development of remote asset management solutions targeted at several industry verticals. Product development facilitated a $2M sales funnel within company’s first 12 months of existence.

- Led evaluation & selection of key business partners, contractors & outsourced resources.

eZassi, Seattle, WA – Mid-stage cloud solutions provider, delivering secure innovation crowd sourcing & management software to IP-centric industries.

Chief Development Officer 2012 – 2013

Investor & officer leading product management & marketing, system architecture definition & strategy.

- Led strategic & tactical product marketing & business development while forging key industry partnerships.

- Conceived software architecture & features. Drove efforts to protect company intellectual property & attract institutional investment.

- Acquired multiple blue-chip clients by leveraging industry relationships & networks.

Texas Instruments, Tucson, AZ – $12.8B (global top 5) diversified semiconductor components manufacturer, providing electronics & software solutions to consumer & industrial markets around the world.

Product Line Manager 2011 – 2012

Product manager and P&L owner of industry-leading mixed signal, human user interface solutions business & strategic growth engine for the company’s $6B Analog Division.

- Led business unit operational activities, including product management/marketing, product development, business development, customer support, quality, release to manufacturing, testing, IP protection, M&A and partnerships.

- Developed new business & product strategies for touch interface & haptics business unit. Improved competitive positioning & increased profit margins by more than 20%.

- Provided product support, customer negotiation & strategic guidance to global sales organizations.

Atmel, San Jose, CA – $1.4B global manufacturer of differentiated semiconductor solutions designed for a broad range of markets & applications.

Marketing Director 2009 – 2011

Product manager for $250M mixed signal, touch user interface solutions business unit.

- Led global, cross-functional product development efforts while taking over top industry position. Drove business unit’s technical marketing & business development activities.

- Improved profit margins & contributed to 475% sales revenue growth during tenure.

- Part of M&A scouting team responsible for identifying & evaluating technology/IP & business acquisition targets.

Cypress Semiconductor, Lynnwood, WA – $800M semiconductor manufacturer focused on innovative, configurable electronic architectures & system solutions.

Senior Product Marketing Manager 2002 – 2009

Product manager of $100M mixed signal, touch user interface solutions business.

- Owned product management/marketing, including product definition, sales support & business development, customer applications development & support, partnerships.

- Helped redefine the industry & achieved top market position within 3 years of launch.

Technology Development & Management 1989 – 2002

Hardware & software product developer & manager in several roles of increasing authority & responsibility for International Game Technology, Spectralink & Honeywell.

- Delivered exceptional results in the areas of electronic engineering & management, software development, embedded systems design, RF design, wired/wireless communications, PCB design, project management, technical consulting, custom design, applications support, IP development, outsourced engineering & manufacturing, global procurement & distribution channels, and cost optimization.

- Consistent record of meeting schedule, budget & system cost goals and known for demonstrating exceptional leadership within reporting organization & across business units.

Education

Certificate, Business Management & Leadership, Stanford Graduate School of Business

2-year EMBA-modeled program in cooperation with Cypress Semiconductor Corporation

MS, Electrical Engineering, University of Nevada, Reno

BS, Electrical Engineering, University of Nevada, Reno

BS, Computer Science, University of Nevada, Reno

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