Baha’a (Bob) Baheeg

Address: * ***** ******, *****,, *****. or

Pratan Muang Chiang Mai, Thailand

Cellular :+201********* or +66-99-575-****.

E-mail: acu3z0@r.postjobfree.com

Skype:bahaa.baheeg1

CAREER P R O F I L E

Result driven and deeply accomplished senior export, marketing executive, originated from over 20 years of extensive experience in developing and implementing business plans and strategies in areas of marketing, product management, sales and business growth in local and international markets, export development and related logistics operations. Comprehensive knowledge of FMCG business markets in the Far East, Europe, Mena Region, and Gulf countries.

WORK EXPERIENCE

Business Consultant/Counselor- The Cabin Group-Chiang Mai, Thailand, Feb, 2015- Sept, 2015

Handling the sales and marketing for the Cabin services. In charge of developing the business in the gulf, Mena and Levant area. In addition to counseling arab speaking alcoholic/addicts, using a principal treatment used in Recovery Zones-it combines Cognitive Behavioral Therapy (CBT), 12 Steps and mindfulness Meditation. Currently studying a diploma in CBT and Counseling. Member with the institute of Counseling- University of the west of Scotland.

Executive Director, Ministry of Trade and Industry-Egypt Nov. 2008-June 2011.

Technology & Innovation Centers-Textiles & Clothing Business Center-TCBC

Manage the gateway for international buyers sourcing textiles, clothing & leather products.Develop TCBC international business.Identify,Qualify manufacturers/suppliers, material sourcing and manage merchandizing, production runs, shipping and exports.focus to secure necessary resources for the success of the centers projects, in terms of human resources, financial resources, equipment and machinery .Accountable for overall performance in terms of P & L.Formulate strategic alliance with donors and affiliate entities. prioritize exports on trade agreements between Egypt and other countries, such as Qiz,Gafta,Comesa, Agadir, and EU. Represent the national body in Trade fairs and Missions. Handle a product portfolio of RMG, home textiles, and leather products.

RONA ORGANIC, Egypt Jan.2003-Oct. 2008

Export Sales Director

Management of the export sales of Organic/Conventional Food products-Herbs, Spices, herbal tea, fresh/dehydrated Vegetables, fruits, and sweet bars to GCC and European markets.

Accomplishments Sourced products from both local/International markets for supplying the demanded range. Prepared and & Implemented Annual sales/marketing plans for the export markets.

GLASS MANUFACTURING GROUP - G.M.G.,EGYPT Nov.2001 -Dec 2002

Director- Sales, Marketing & Export

Managed the export sales of Auto Windshields to Europe, Africa & Middle East.

Accomplishments

Improved sales to current export customers with emphasis on increasing the product mix and purchasing pattern; effectively synchronized Local production planning to meet export demand. Mastered the logistics to complete the export cycle, with focus on details to guarantee customer Service Supplied O.E.M auto windshields to M. Benz in Egypt for the C180, C200 Class, and E200, E240, Class.

AL MUFID TRADING EST. DUBAI, U.A.E July,1997-Dec,2000 Sales & Marketing Manager- cosmetics, skincare, hair care, OTC'S.

Accomplishments

Executed all sales/marketing operations for the U.A.E market; Conducted high-energy cold sales call campaigns, ensured territory coverage, journey plans & sales reporting; Directed effective recruiting, sales staff coaching, training & motivation. Purchased products on behalf of company according to a forecasted annual budget; secured debt collections, conducted fruitful sales contests. Increased sales from 15 US $million to 22 US $million in 3 years.

AL SHABAK TRADING EST. DUBIA, U.A.E. April,1993-Dec, 1996

Commercial Manager/ Business Development Manager

Brands Managed: Perfumes Givenchy, Nina Ricci Perfumes & Watches, Roc, Bijan, Samba, Sigvaris, Dr.Gibaud, Mustela, Nestle (chocolates & confectionery), and Paul Mitchell Hair Salon products.

Accomplishments

Purchased Perfumes, Cosmetics, Skincare, Orthopedic products, Chocolates, Confectionery and Hair care from the U.S.A & Europe. Managed a product mix with a sales turnover of 45 $ US million.

Developed & implemented advertising & promotion plans; Planned & maximized both sell in & sell out potential; Monitored all expenditure for a particular segment (below/above the line).

Defined display concepts for promotions and new launches checked implementation through regular market visits; Increased customer base from 180 to 650 retailers; handled the export sales to Iran, Bahrain, Qatar, Kuwait, Oman, and Saudi Arabia.

H. GAZZAZ & SONS, JEDDAH, K.S. ARABIA Feb,1991-Dec,1992 Brand Manager

Brands Managed: Perfumes Givenchy, Roc S.A., Kenzo, Fendi, Krizia, Iceberg, Yves Rocher, Ugo Vanelli, Sijoly, Rosso, Jitrois, Laurena, Milan, Michael Jackson, and Penhaligons.

Accomplishments

Managed the purchase of perfumes, cosmetics, and skincare from Europe. Set & Managed forecasting for short/long term marketing plans, promotions, sampling actions, field visits, conducted market analysis reports on competitors for comparative price analysis; Increased brand awareness through effective launching of new products, coordinated with merchandizing managers the timely use of the POSM at hand, on a yearly plan, especially during launching periods; implemented G.W.P. schemes for the retail/ wholesale to boost sales. Increased Export sales of Gazzaz Perfumes to other Gulf Countries.

CHLORIDE EGYPT S.A.E. CAIRO, EGYPT Augst,1989-Augst.1990 Senior Export Sales Executive

Accomplishments

Initiated & achieved Export sales of Auto Batteries to Europe and MENA region, G.C.C. area.

EGYCON/AMBRIC CONSULT. Greater Cairo Waste Water Project, Egypt Augst1985-Dec1987

Administrator/Accountant

MEDEGENCO /SILENCE, EGYPT June,1982-July,1985 Sales Manager

Sales of audio, hifi, home/car stereos, Musical Records Brands managed, Jensen, Advent, klipsh, Polk Audio, Phase Linear, Concord, Nakamishi, Thorns, Disc washer, Pyle Driver, JBL, Pioneer, Sansui, Kenwood, and Monster Cable.

Hobbies: sports and fitness, soccer, swimming, travelling, Padi certified-rescue diver.

EDUCATION

1983 B.Of Arts-American University in Cairo-Business Administration. 1977 G.G.E.”O’’ level-7 Subjects-The New English School of Kuwait.

TRAINING CERTIFICATION

Product Knowledge & Marketing Strategies-1995- Givenchy School, France. Marketing Plans, 1992 & 1994, Roc S. A affiliate to Johnson & Johnson, France.

Marketing Seminars/ Workshops, 1992 & 1994, Givenchy & Roc S.A, France.

Attended Tax Free World Exhibition in Cannes -October 1993- France.

Attended Consumer Electronics Show in Chicago – summer of 1984, U.S.A.

Attended Medical Exhibition – Nov.1999, MEDICA- Düsseldorf, Germany.

REFERENCES: Furnished upon request

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