Marketing Manager

MARY EUPHEMIA REILLY

*** **** *** ******, #** New York, New York 10025 917-***-****

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EXECUTIVE MANAGEMENT: Marketing, Corporate Communications, PR, Event Planning Executive manager with 20+ years of leadership experience in marketing, PR, event planning, and corporate communications. History of excellence positioning brands and products for commercial success in various markets such as information, publishing, e-commerce, high tech, hospitality and healthcare. Extensive background optimizing relations with strategic partners, vendors, and third party service providers and handling communications to institutional investors and Wall Street analysts. Deep appreciation for market research and competitive intelligence, having conducted grass roots research into comparative product development, pricing, branding, and marketing / PR practices. Marketing Strategy & Implementation Product Strategy Product Launch Product Positioning Brand Building Public Relations / Press Communications Investor / Analyst Relations Network Marketing Social Media Internal / External Communications Competitive Intelligence PROFESSIONAL EXPERIENCE

INDEPENDENT CONTRACTOR, New York, New York 2007-Present / 2001-2004 Provider of contract marketing advisory and editorial services to small and large corporate clients. Marketing & Public Relations Specialist

Design customized marketing and PR solutions for B2C and B2B clients, including Progress In Work, Dow Jones, Reed Elsevier, Atlas Editions, BigStar, Patina Restaurant Group, Aramark, The Abernathy Group II, Park Avenue LASEK, Hearst, and many others. Apply specialized expertise in such industries as high tech, e-commerce, consulting, hospitality, and food service. Complete projects for clients in the areas of advertising, PR, special events planning, market research and analysis, website design and copy, branding, marketing collateral, new product launch, and product positioning. Management / Leadership Highlights:

Launched pioneering Specialty Family Office exclusively for physicians and created all marketing materials on a start-up budget.

Performed as acting Director of Global Public Relations at Factiva / Dow Jones for 1.5 years.

Managed global PR agencies and strategic partner relations for Factiva / Dow Jones.

Supported the launch of a new Dow Jones information product for PR clients by authoring a white paper that addressed methods of calculating PR return on investment (ROI).

Handled the planning and implementation of 12 special events over 3 months in conjunction with the launch of a new online educational product for TaskStream LLC.

Wrote copy for advertorials for The Food Network and Marie Claire magazines. Marketing / PR Execution Highlights:

Obtained eight press hits and forged relationships with well-known doctors utilizing social media for newly launched Physician Family Office in less than one month, working only part-time.

Established the event planning function for start-up speed dating company NY EasyDates.

Replaced the Atlas Editions website with a user-friendly interface that facilitated sales growth.

Created targeted advertising for BigStar on a start-up marketing budget. MARY EUPHEMIA REILLY Page 2 ******************@*****.***

Helped Patina Restaurant Group gain a competitive edge by performing research into competitor menus, promotions, pricing, and reviews.

FOUNDER & OWNER, CUSTOMS CATERING, New York, New York 2014-2016 Caterer for corporate, non-profit and private clients with a focus on creatively combining ingredients from different ethnic cuisines to tell a Story. Expertise in the Dr. Mark Hyman 10-Day Blood Sugar Solution Detox Diet. Create unique educational panels and singles events as The DateMeister™, a dating expert and writer.

SCOTT’S COVE CAPITAL MANAGEMENT, LLC, New York, New York 2004-2007 Boutique hedge fund with $100 million in assets under management, focused on distressed debt. Marketing Director

Managed marketing campaigns and investor communications in support of the fund’s asset growth objectives. Optimized relations with UBS, the investor base, and third party service providers. Devised strategies to raise new assets from institutional investors and high net worth individuals. Specific Highlights:

Provided investor marketing and relations that helped fuel 100% asset growth to $100 million.

Built consensus among the partners around a creative marketing strategy, presenting research and analysis into competitive marketing practices.

RUDER FINN, New York, New York 2000-2001

International PR agency offering services to 250 clients through 14 global locations. Vice President

Directed a team of 30 staff in the planning and execution of PR campaigns for technology clients. Oversaw campaign design, project staffing, budget allocation, and performance monitoring. Managed relationships with key client accounts. Recruited, hired, and trained junior staff. Specific Highlights:

Delivered PR results to leading edge high tech clients, such as eMotion, Sitraka Software Mobility, Information Builders / iWay Software, and LRN.

Pioneered a new product offering that filled a market need for active and consistent management of strategic partnerships.

REED ELSEVIER / SCIENCEDIRECT, New York, New York 1999-2000 Publishing company serving global scientific, technical, and medical information needs. Senior Marketing Manager

Initiated and managed a comprehensive brand strategy and marketing campaign for ScienceDirect, a start-up, online information service. Led market research and analysis efforts and devised traditional and online promotions to boost sales. Supervised a globally dispersed team that included one direct report, several interns, and a marketing group in Amsterdam. Specific Highlights:

Spearheaded a highly successful product launch for ScienceDirect, which led to a full time position as Senior Marketing Manager.

Converted the monthly client newsletter into an online product that drew traffic to the ScienceDirect website and drove sales growth.

Influenced product strategy and brand positioning using competitive intelligence.

Introduced a weekly conference call and status update practice with the Amsterdam staff. MARY EUPHEMIA REILLY Page 3 ******************@*****.***

Created User Guides that generated client satisfaction and helped promote the product at key trade events.

LEVEL 8 SYSTEMS, INC., New York, New York 1997-1998 Technology company specializing in middleware software for messaging and application integration. Marketing Manager

Oversaw all aspects of marketing, PR, and investor communications. Handled the design and publication of press releases, presentations, annual / quarterly reports, internal and external newsletters, white papers, case studies, sales materials, and online communications. Specific Highlights:

Defined the brand strategy and marketing concept for new core product, FalconMQ.

Arranged marketing and promotional tie-ins with strategic partners Microsoft and IBM.

Fielded inquiries from investors and analysts on product development and other critical issues.

Set up an intranet sales support platform in collaboration with a web designer. PROGRESSIVE STRATEGIES, INC., New York, New York 1996-1997 Privately held IT consulting company with a staff of 20. Director of Marketing Programs

Served in a strategic marketing and advisory capacity to high tech, internet, and communications clients, such as ePub, Inc. and Wingra Technologies. Created solutions for client needs in the areas of marketing and PR.

Specific Highlights:

Extended the firm’s competitive reach by developing new branding and company logo.

Expanded PR to include new press contacts, IT trade events, and executive presentations.

Achieved a 90% acceptance rate on management speaking engagement proposals. COMPETITIVE MEDIA REPORTING, New York, New York 1994-1996 Publisher of advertising and media research and data. Marketing Manager

Orchestrated marketing efforts pertaining to the full suite of information products and services, facilitating sales success for 24 account executives. Incorporated advertising, trade show marketing, direct mail, print collateral, and various other tactics into the marketing strategy. Collaborated with the sales team on promotional and new business development initiatives. Specific Highlights:

Overcame marketing budget limitations through trade bartering.

Forged promotional partnerships with Nexis and Atlanta Centennial Olympic Properties.

Merited a promotion from a subsidiary to a parent company role in less than a year. EDUCATION & AFFILIATIONS

MBA in Marketing & Finance, Columbia Business School, New York, New York BA in English, cum laude, William Smith College, Geneva, New York Former Member, Board of Directors & Secretary, Columbia Business School Alumni Club of NY Member, Tribal Council, Lend A Hand Uganda - USA

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