Medical Editor and Writer
Resume:
Lisa Hoffman
Westwood, NJ *****
***/***-****; *******@***.***
EXPERIENCE
December 1989- Editor/Web Editor/Social Media Editor, Emergency Medicine News Present Wolters Kluwer/Lippincott Williams & Wilkins, New York, NY
Led no. 3 publication to no. 1 in readership, increasing earnings and attaining no. 1 position in advertising revenue and ad exposure, surpassing all others in the specialty, including peer-reviewed and society journals. Currently hold and have maintained that position for 24 consecutive years.
Responsible for all assigning, editing, layout, and management of $120,000+ editorial and art budgets for 38,000 circulation monthly national news magazine for emergency physicians.
Supervise 20 freelancers (medical writers and physicians) and staff; act as publisher in interactions with sales, promotions, marketing, and digital media.
Created and published two books, one an ebook (2014), formulating its marketing and promotion plan.
Responsible for overseeing creation of publication’s iPad app, and continue to publish in that format monthly, incorporating numerous multimedia features such as podcasts and videos.
Manage website, supervised recent transition to new platform, added new features, including 10 blogs, two vlogs, reader poll, and videos, and podcasts. www.EM- News.com.
Expanded magazine’s reach via social media with Facebook and Twitter, providing breaking news to 10,000+ and 14,800+ followers, respectively. Recently started Instagram account to share publication’s clinical photos and a Periscope feed to share videos.
Created enews to supplement print content with no budget. Doubled circulation in one year and transitioned enews to twice a month, with a 30% open rate and 20-25% click-through rate.
Supervised transition of layout, design, and production to offshore vendor, resulting in significant savings.
Responsible for publication’s booth exhibit: created booth design and layout, arranged for promotions in conference materials, organized promotions (e.g., tweetups), giveaways, and contests, and conceived “Meet the Author” sessions.
Won multiple awards from Folio, Clarion, the American Society of Healthcare Publication Editors, and APEX, including four consecutive APEX Grand Awards for Best Newspaper (full list, p. 2) and the 2016 ASHPE Publication of the Year. May 2011- Executive Editor, The Hearing Journal
December 2013 Lippincott Williams & Wilkins, New York, NY
Transformed 65-year-old publication from advertorial to independent news coverage. Responsible for overseeing managing editor in all assigning, editing, layout, and management of $100,000+ editorial and art budgets for 22,000 circulation monthly national news magazine for hearing health care professionals.
Responsible for creation of iPad app, launching monthly editions.
Expanded magazine’s reach via social media, providing breaking news to 8,000+ Twitter followers.
Created enews to supplement print content with no budget; now has nearly 25% open rate.
May 1986- Editor, The Suburbanite Newspapers
November 1989 Cresskill, NJ
Responsible for managing two weekly community newspapers with staff of four editors, nine reporters, and four photographers.
Responsible for assigning, editing, and layout and managing budgets. February 1984- Public Relations Coordinator
April 1986 Hackensack University Medical Center, Hackensack, NJ
Responsible for writing and editing internal newsletters, press releases, and annual reports.
Coordinated special events.
March 1983- General Assignment Reporter, The Journal News January 1984 Gannett Publications, West Nyack, NY
Covered local news, including council, planning board, and zoning board.
Responsible for features for countywide area.
May 1981- Reporter, Community Life and The Pascack Valley News February 1983 Westwood, NJ
Covered community news, including borough councils and planning and zoning boards, and was responsible for police beat in nine towns. July 1980- Social Work, Lakeside School
April 1981 Spring Valley, NY
Worked with troubled teenagers in residential treatment center. EDUCATION Rutgers College, Rutgers University, May 1980
Bachelor of Arts degrees in English and Sociology.
Dean’s list, all semesters.
SERVICE Volunteer, Mentoring Moms
Teacher, Literacy Volunteers of America
Cleanup Crew, Clean Ocean Action
Former Volunteer, Westwood Regional Junior-Senior High School
Former Volunteer, Westwood Elementary and Middle Schools
Former Den Leader, Boy Scouts of America
HONORS Folio
2014 Eddie Award (Best Full Issue)
2013 Eddie Award (Best B-to-B Full Issue)
Association for Women in Communications
2015 Clarion Award (Best Overall External Magazine
Clarion Award (Best Regular Informational/Non-
Opinion Column)
2013 Clarion Award (Best Regular Informational/Non- Opinion Column)
American Society of Healthcare Publication Editors Awards 2016 Publication of the Year
2015 Gold Award (Best Blog)
2013 Gold Award (Best New Column)
Bronze Award (Best Blog)
Bronze Award (Best New Department)
2012 Two Gold Awards (Best Regular Department and Best New Column)
Two Silver Awards (Best Regular Column and Best
Signed Editorial)
2011 Silver Award (Best Regular Column)
Bronze Award (Best eNews)
2010 Gold Award (Best Regular Column)
Bronze Award (Best News Article)
2009 Gold Award (Best Regular Column)
Silver Awards (Best Regular Contributed Column and Best Web Exclusive Article)
APEX Annual Competition
2015 Award of Excellence (Best Publication: Writing- Entire Issue-Print Magazine)
2014 Award of Excellence (Best Print Publication) 2013 Grand Award (Best Newspaper; fourth consecutive year) 2012 Grand Award (Best Newspaper; third consecutive year)
Award of Excellence (Best Editorial)
2011 Grand Award (Best Newspaper; second consecutive year)
Two Awards of Excellence (Best Regular Column and Best Photo Illustration)
2010 Grand Award (Best Newspaper)
Award of Excellence (Best Website)
Contact this candidate