Sales Leader
Resume:
Jeff Friedman ***************@*******.***
**** ******* ***** / ******, ** 78731 LinkedIn: https://www.linkedin.com/in/jeffafriedman
Senior Executive: Business Development / Sales
Dynamic, motivating senior-level executive with extensive experience leading sales / business development operations and generating millions of dollars in growth for small / medium size startups to Fortune 500 firms. Successful at building, training, and directing high-performance teams to develop, market, and sell innovative, robust technology / media solutions. Excel at leveraging strategic partnerships, project and negotiation skills to identify and attract new business opportunities. Well-versed in designing and implementing strategies to aggressively target and penetrate key markets. Possess unique talent to collaborate across business functions and create culture that influences and motivates staff to achieve record-breaking results.
Career Highlights
Strategic Sales & Marketing Leadership:
Drove company growth by building and leading a 38-member nationwide inside / outside sales force responsible for registering more than 20,000 specialty consumers and securing 1,500+ new vendors across thirteen markets.
Grew sales from 2 employees and $500,000 budget to more than 60 team members and $25 million budget by designing and implementing a unique strategic sales plan, including integrating online and print media; while maintaining a top 5 U.S. ranking.
Closed $10 million in new revenue with 17 strategic partners and 37 of the top 50 retailers in the U.S.
Build Leverage, and Manage Strategic Relationships:
Grew sales 200% by closing major partnerships with Arnold Palmer Golf, IHG Hotels, Hilton, Marriott, and MGM International.
Established 14 new partnerships and $10+ million in sales opportunities with Internet services providers.
Closed 700 new accounts with SMB and Fortune 500 firms by building strategic relationships within potential client base.
Revenue Growth & Management:
Increased average sales/active account closing rate from 25 wins to 1,000 wins/per year and grew online revenue from $500k to $15 million annually by crafting and rolling out a dedicated sales training program; which lead to over $100M+ in new business.
Increased incremental revenue by identifying and recruiting more than 500 resellers for national reseller program.
Completed 4th acquisition and lead global sales team to $30M+ in new revenue.
Professional Experience
CODERO HOSTING (ACQUIRED) – Austin, TX
2014 – 2015
Vice President of Sales
Codero is an international and world-class hosting solutions provider for businesses of all sizes. Codero integrates innovative industry-leading IT hosting solutions that are fully automated with all customer service delivered by a seasoned US-based team. This allows companies to confidently outsource their IT hosting needs while empowering them with complete control over their IT environment. All Codero services and products are backed by SAS 70 Type II secure data centers in TX, AZ, IL, and VA.
Drove $30M+ in all global sales activities, which included direct and indirect channels.
Responsible for bringing new customers to Codero, as well as ensuring current customers have the solutions that enable them to scale their hosted infrastructures to meet the growth needs of their businesses.
8TH LEVEL CONSULTING – Austin, TX
2013 – Present
Vice President of Sales & Managing Partner
Full service consulting firm targeted to small businesses in the start-up and technology industry.
Provided services in the areas of sales, marketing, business development, sales operations, talent development, lead generation, and training; to several small businesses in TX, CA, and NY. Clients: Digital Agencies, Technology Providers, Service Providers, Online Reputation Firms, and Market Research for PE Firms, VC Firms, and Asset Management Firms.
Key Project: TriNet (NYSE: TNET) is a leading provider of a comprehensive human resources solution for small to medium-sized businesses. Serve over 8,900 clients in 47 states, the District of Columbia and Canada and co-employs approximately 231,000. TriNet assumes many of the responsibilities of being an employer and helps these companies contain HR costs, minimize employer-related risk, and relieve the administrative burden of HR.
Accountable for strategic sales / market planning & execution, forecasting, new business development, strategic relationships, and customer / employee relations. Served as local executive and board/committee member responsible for developing and maintaining strategic partnerships. Lead local sales team and closed new contracts in prime season with projected growth of 130% YOY by building and maintaining key relationships with company leaders across a previously untapped market.
1-800 REGISTRY – Las Vegas, NV
2011 – 2013
Director of Sales & Market Development
Leading nationwide online wedding and events company.
Oversaw all inside / outside sales efforts and business development across 13 markets with 1500+ vendors. Led 35 Sales Representatives and three Managers. Accountable for all sales systems & processes, employee recruitment, sales training, management tools, and strategic partnerships. Built and led domestic and international sales organization.
Drove company growth by building and leading 38-member nationwide inside / outside sales force responsible for registering more than 20,000 bridal consumers and securing 1,500+ vendors across thirteen markets.
Grew sales by closing major partnerships with ClubCorp, Arnold Palmer, IHG Hotels, Marriott, Hilton, and MGM Corp.
COX MEDIA / AUSTIN AMERICAN-STATESMAN /– Austin, TX
2004 – 2011
Senior Director of Sales
Subsidiary of Cox Media Group, multimedia firm serving Central TX with 1000+ employees.
Oversaw all online sales and operations and division budget of up to $25 million per year for both online and print media; with total revenues exceeding $100 million during my tenure. Supervised 60+ indirect reports and three divisions with YOY online sales exceeding $15 million. Accountable for sales support, web traffic & marketing, online sales training, account management, customer retention, lead generation, and backend systems, programs and processes. Worked with staff to redesign and improve site functionality, employee productivity, and user satisfaction. Created and maintained online media kit, sales intranet site, and online pricing model.
Generated more than $1.5 million in two years by cultivating and managing new partnership with Centro, well-known agency.
Captured on average 75 new prospects per event by planning and coordinating quarterly business workshops and networking event that became model for similar events company-wide.
Improved sales by collaborating with and leading cross-functional project team to integrate and launch new customer sales solution that replaced 25-year old, outdated system within six months.
Boosted sales / ROI across all 29 newspaper outlets by building comprehensive multimedia platform that integrated online media with traditional media, transforming how company targeted and penetrated key markets.
Advanced average CPM 50% and sellout on homepage 75% by developing and implementing new ad unit.
Grew sales from 2 employees and $500,000 budget to more than 60 team members and $25 million budget by designing and executing strategic sales and marketing plan, including integrating online and print media departments.
Increased average sales/active account closing rate from 25 wins per year to 1,000 wins per year and grew online revenue from less than $1 million to $15 million annually by crafting and rolling out dedicated sales training program.
Developed top-performing talent across all 29 newspapers by introducing online training program to educate and train sales representatives in new media products / solutions.
Achieved top five national ranking for five consecutive years by working with recruitment team to develop high-performing internal / external sales teams to improve sales performance and manage major partners.
Planned and coordinated project to launch Salesforce.com that included delivering training to 100+ staff members.
Generated sales growth by introducing more than 25 products that repeatedly sold out, with rates increasing up to 40%.
Produced 64% increase in new business and 16+ new campaigns for website by creating paper’s first B2B product (Top Workplaces) that was designed to compete with The Business Journal.
FLY TECHNOLOGY (ACQUIRED) – Austin, TX
2002 – 2004
Director, Sales & Marketing
Privately-held internet service provider offering complete, bundled solution of most commonly used internet services.
Directed all sales, marketing, business development, and public relations efforts with 10 direct reports, $10 million P&L, and $2 million annual marketing budget. Developed and managed 3rd party technology and reseller partnerships. Negotiated and closed major contracts. Hired, trained, and managed team members. Created sales and customer service systems and processes. Represented company at speaking engagements.
Delivered revenue and base membership increases of $10 million and 200%, respectively, by closing major accounts.
Established 14 new partnerships, alliances, and sales opportunities with Internet services providers by devising and executing flawless marketing and sales campaigns.
Previous Work History
Senior Manager, Global Business Development, IBM/Tivoli Systems (2000-2002)
VP, Business Development & Marketing, Mall.com - ACQUIRED (1999-2000)
Director, Business Development, Excite@Home/iMall - ACQUIRED (1997-1999)
Increased incremental revenue by identifying and recruiting more than 500 resellers for national reseller program.
Generated $1+ million in new revenue growth by reselling new products across Europe, Africa, and Middle East.
Produced $10 million in new business by developing 17 partnerships and 37 new accounts from top 50 retailers in US.
Increased customer retention by 98%, while keeping staff morale at high level by creating external customer newsletters / internet site and internal communications tools.
Drove $2 million in new revenue growth through launch of new B2B product, Market.com.
Closed 700 new accounts with SMB and Fortune 500 firms by building strategic relationships within potential client base.
Generated more than $3 million through sales of online advertising and marketing campaigns to retail merchants.
Education
B.S. in Marketing, Minor in CIS, Arizona State University, Tempe, AZ
Contact this candidate