Sales Account Executive
Resume:
MICHAEL E. STEELE
Jackson, TN *8305
C- 731-***-****
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EXPERIENCE SUMMARY
•20 YEARS OF CABLE AND BROADCAST MEDIA ADVERTISING SALES, MAINTAINING THE ROLES AS ACCOUNT EXECUTIVE, SENIOR ACCOUNT EXECUTIVE, NATIONAL SALES MANAGER, EXECUTIVE TEAM LEADER AND LOCAL SALES MANAGER AND GENERAL SALES MANAGER.
•PROFICIENT IN MEDIA EXEC, ADBLOCKS, ADSAILS, AD CONNECTIONS, STRATA, WIDE ORBIT, MARSHALL MARKETING, ONE DOMAIN, AD EXECUTIVE AND MEDIA PRO.
•GREW REVENUE IN MEDIUM SIZED MARKETS, EXCEEDED BUDGETS AND PROJECTIONS AS HIGH AS 139%, AS ACCOUNT EXECUTIVE, SENIOR ACCOUNT EXECUTIVE, NATIONAL SALES MANAGER, EXECUTIVE TEAM LEADER AND LOCAL SALES MANAGER.
• MEMBERSHIP IN THE MILLION DOLLAR CLUB.
•TRAINED AND DEVELOPED SALES TEAMS THROUGH LEADERSHIP COURSES AND EDUCATION.
•17 YEARS OF OPERATIONS-ORIENTED EXPERIENCE INCLUDING HANDS ON OPERATIONS, MARKETING, CONSTRUCTION, ARCHITECTURE, LEASE NEGOTIATIONS, HUMAN RESOURCE TRAINING, LEGAL PROBLEM SOLVING, AND MAINTENANCE.
EMPLOYMENT
2014-2016 GENERAL SALES MANAGER WITH JACKSON TV LLC. WAYPOINT MEDIA. LAUNCHED NEW NBC AFFILIATE WNBJ IN JACKSON TENNESSEE. HIRED, TRAINED AND DEVELOPED NEW ACCOUNT EXECUTIVES. WORKED CLOSELY WITH CREATIVE SERVICES IN COMMERCIAL AND PROMOTIONAL PRODUCTION. ASSISTED WITH ANTENNEA AND TRANSMITTER INSTALLATION AND MAINTENANCE. FURNISHED SALES OFFICES, CREATED THE BUSINESS ADVANTAGE CLUB FOR NETWORKING LOCAL BUSINESSESS. DEVELOPED SEVERAL LOCAL PROGRAMS FOR AIR TO ENHANCE COMMUNITY EXPOSURE AND AWARENESS OF THE STATION. PROVIDED MARKETING SOLUTIONS FOR PROMOTIONS AND STATION INDENTIFICATION. ASSOCIATE PRODUCER OF LOCAL MUSIC PROGRAM EXIT 82.
2011-2014 ACCOUNT EXECUTIVE I WITH CHARTER MEDIA IN JACKSON, TENNESSEE EAST DIVISION, ASSISTED IN SALES AND SERVICE TO LOCAL ADVERTISERS AND REGIONAL AGENCY ACCOUNTS. DEVELOPED NEW ACCOUNT EXECUTIVES AND CREATED PACKAGES TO SELL TO LOCAL DIRECT ADVERTISERS WHILE DEVELOPING CREATIVE WITH LOCAL PRODUCTION. WAS RECRUITED TO RETURN TO JACKSON TO ASSIST IN DEVELOPING THE MARKET UNDER NEW MANAGEMENT AND LEADERSHIP, INCREASED SALES (136%) YTD OVER 2011 AND EXCEEDED BUDGET IN 2012. TOP ACCOUNT EXECUTIVE IN DIGITAL SALES FOR 2013 WITH ($94,000) IN SALES. WILL EXCEED 2013 LOCAL BUDGET AT 112%.
2008-2011 LOCAL SALES MANAGER WITH SUDDENLINK MEDIA, A SUBSIDUARY OF SUDDENLINK COMMUNICATIONS IN ASHLAND, KENTUCKY, A THIRD PARTY REPRESENTATION FOR TIME WARNER, COMCAST, AND ARMSTRONG COMMUNICATION SYSTEMS. I TRAINED AND DEVELOPED ACCOUNT EXECUTIVES FOR THE TRI-STATE MARKET AREAS OF KENTUCKY, OHIO AND WEST VIRGINIA GENERATING NEW LOCAL REVENUE. MAINTAINING REPORTS AND COMMUNICATED WITH CORPORATE ADVERTISING OPERATIONS. BUDGETS, ACCOUNTABILITY, PROJECTIONS AND FORECASTS WERE KEY TO MAINTAINING RELATIONSHIPS WITH KEY ACCOUNTS AND DEVELOPING NEW BUSINESS. I ALSO ASSISTED IN THE CREATIVE PROCESS OF COMMERCIAL PRODUCTION. DURING MY TENURE, THREE ACCOUNT EXECUTIVES QUALIFIED AS FINALISTS AND WINNERS IN THE CABLE ADVERTISING BUREAU’S ANNUAL CONFERENCE.
2007-2008 ACCOUNT EXECUTIVE WITH LOCAL TV, LLC, PARENT COMPANY OF WREG TV NEWS CHANNEL 3, CBS AFFILIATE IN MEMPHIS, TENNESSEE. ACCOUNT EXECUTIVE WITH SINCLAIR COMMUNICATIONS, THE CW BROADCAST AFFILIATE IN NASHVILLE, TENNESSEE. DEVELOPED NEW LOCAL DIRECT AND AGENCY TRANSACTIONAL BUSINESS. WORKING IN BROADCAST GAVE ME MORE INSIGHT INTO RATINGS, COST PER POINT, COST PER THOUSAND AND WORKING WITH MORE AGENCIES. THIS EXPERIENCE MADE ME STRONGER COMPETIVELY.
AT INTERMEDIA, TCI, AT&T AND CHARTER MEDIA FROM 1996-2007
EXECUTIVE TEAM LEADER WITH CHARTER MEDIA, A POSITION CREATED TO INCLUDE BUT NOT LIMITED TO, RESPONSIBILITIES AND DUTIES OF A GENERAL SALES MANAGER, WHILE CONTINUING TO HANDLE A KEY ACCOUNT LIST. ASSIGNED ACCOUNTS AND BUDGETS, HIRED AND TRAINED NEW ACCOUNT EXECUTIVES, DEVELOPED NEW PROGRAMMING FOR LOCAL ORIGINATION CHANNELS, WORKED CLOSELY WITH MARKETING IN COMMUNITY EVENTS AND PROMOTIONS.
DUEL POSITIONS OF SENIOR ACCOUNT EXECUTIVE AND NATIONAL SALES MANAGER WITH CHARTER MEDIA. SENIOR ACCOUNT EXECUTIVE, ASSISTED IN SALES AND SERVICE TO LOCAL ADVERTISERS AND REGIONAL AGENCY ACCOUNTS. DEVELOPED NEW ACCOUNT EXECUTIVES AND CREATED PACKAGES TO SELL TO LOCAL DIRECT ADVERTISERS WHILE DEVELOPING CREATIVE WITH LOCAL PRODUCTION. IN (9) YEARS, DEVELOPED THE JACKSON, TENNESSEE MARKET INTO A SUBSCRIBER COUNT OF (53,000), AND TWICE BECAME A MEMBER OF THE MILLION DOLLAR CLUB. AS NATIONAL SALES MANAGER, WORKED THROUGH NATIONAL CABLE COMMUNICATIONS IN AQUIRING NATIONAL ADVERTISERS
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OTHER COURSES, CAREER PROGRAMS AND AWARD
AWARD-QUARTERLY DIGITAL BUDGET BUSTER 2nd Q 2013
AWARD-QUARTERLY BUDGET BUSTER 2nd Q 2013
AWARD-QUARTERLY DIGITAL BUDGET BUSTER 1st Q 2013
AWARD-QUARTERLY BUDGET BUSTER 1st Q 2013
AWARD-ANNUAL BUDGET BUSTER 2012
AWARD-QUARTERLY BUDGET BUSTER 4th Q 2012
AWARD-QUARTERLY BUDGET BUSTER 3rd Q 2012
AWARD-QUARTERLY BUDGET BUSTER 2nd Q 2012
AWARD-QUARTERLY BUDGET BUSTER 2010
CERTIFICATE OF COMPLETION OPTIMIZING EMPLOYEE PERFORMANCE 2009
CERTIFICATE OF MASTERY MANAGING WITHIN THE LAW 2009
COLEARN CERTIFICATION CHARTER MEDIA - 2007
FOUNDATION OF LEADERSHIP PROGRAM GRADUATE-CHARTER COMMUNICATIONS - 2006
PRESIDENT - WEST TENNESSEE ADVERTISING FEDERATION 2005
AWARD - MILLION DOLLAR CLUB 2006
AWARD - MILLION DOLLAR CLUB 2005
AWARD - TOP PERFORMER AWARD 2005
AWARD – BUDGET BUSTER AWARD 2006
AWARD - BUDGET BUSTER AWARD 2005
AWARD - ASSOCIATE OF THE QUARTER 1ST QUARTER 2005
AWARD - HALF MILLION DOLLAR CLUB 2004
AWARD - BUDGET BUSTER AWARD 2004
AWARD - TOP PERFORMER AWARD 2003
AWARD - BUDGET BUSTER AWARD 2003
AWARD – TOP GUN AWARD 2002
AWARD – TOP PERFORMER AWARD 2002
AWARD - BUDGET BUSTER AWARD 2002
AWARD –WEST TENNESSEE AD FEDERATION 2004, SILVER AWARD
AWARD – WEST TENNESSEE AD FEDERATION 2000, BRONZE AWARD
AWARD – WEST TENNESSEE AD FEDERATION 1999, SILVER AWARD
AWARD – CABLE ADVERTISING BUREAU, FINALIST, LOCAL SALES ACHIEVEMENT 2006
AWARD – CABLE ADVERTISING BUREAU, FINALIST, LOCAL SALES ACHIEVEMENT 2001
AWARD – CABLE ADVERTISING BUREAU, WINNER, LOCAL SALES ACHIEVEMENT 1999
AWARD – MEYERS LEADERSHIP PANEL 1998
CHARTER MEDIA PSS CORE APPLICATIONS
CHARTER MEDIA PSS APPLICATIONS
CHARTER MEDIA PSS NEGOTIATIONS
CHARTER MEDIA PSS COACHING
TCI MEDIA SERVICES PSS APPLICATIONS
TCI MEDIA SERVICES PROFESSIONAL SELLING SKILLS
EDUCATION
COLLEGE: WAYNE STATE UNIVERSITY - BA BUSINESS & MARKETING
UNITED STATES ARMY: ADMINISTRATIVE SPECIALIST – JAG- MI
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