Manager Marketing

CAMILLE A. WALKER

**** ****** ****** ** *** B*** Laurel, MD

301-***-**** **********@*****.***, http://www.linkedin.com/in/camillewalker

Marketing Professional

Program Management Revenue Growth Marketing Management Multi-Channel Marketing

Seasoned, solutions-focused, and dynamic professional, with more than 12 years of successful experience in all the areas of marketing. Armed with impeccable business acumen in bringing new business and implementing growth tactics to ensure bottom-line results, profitability, and steady progress. Accomplished Marketing Manager with proven track record in developing and implementing marketing plans to generate leads, relationship management, product launching & enhancements, email lead-generation marketing campaigns, and conduct promotional programs. Expert in conceptual development and production of revenue-driving content and collateral. Proven ability to obtain superior campaign response, successfully execute large-scale projects and build client loyalty. Ability to develop and implement feasible timelines and budgets, along with an ability to effectively lead cross-functional teams toward expanded products and services has led to ongoing career progression.

Areas of Strength and Expertise

New Business Development

Team Management

Marketing Campaign

Process Implementation

Strategic Planning & Analysis

Budgeting & Forecasting

Promotional Program

Project Management

Relationship Building

Professional Experience

American Association for Clinical Chemistry, Washington, DC 2014 to Present

Manager, Business and Publications Marketing

Increased Clinical Laboratory News (CLN) Print circulation by 10% with targeted lead generation campaigns. Properly track overall strategy for increasing the Clinical Laboratory News magazine circulation and increasing revenue by attracting new key monthly metrics and KPIs to insure all digital marketing and advertising goals and objectives met. Develop and manage publication budgets, including forecasting and recommending ad pricing.

Key Accomplishments:

Collaborates with Marketing, IT and Web teams to develop and implement marketing plans to generate leads and subscription conversions and usage of the CLN publication platform.

Partner with external advertising agency to execute plans and campaigns towards achieving or exceeding annual ad revenue goals.

Launched in July 2014, the new Clinical Laboratory News magazine from the previous tabloid format.

E*TRADE Financial Corporation, Arlington, VA 2013 to 2014

Marketing Program Manager

Effectively spearheaded cross-functional teams including relationship management, client service, product, creative services, legal, and others as necessary to develop benefits-focused and competitively differentiated positioning for product launches and enhancements. Contributed and edited content for the Taking Stock quarterly newsletter for stock plan participants.

Key Accomplishments:

Collaborated with Marketing and Web/IT teams to ensure integration of consistent messages across marketing communications, initiatives, and materials.

Tracked and analyzed campaign metrics and KPIs to determine the effectiveness of email campaigns.

University of Maryland University College, Largo, MD 2011 to 2013

Assistant Director of Development & Outreach

Performed efficacy with email lead-generation marketing campaigns using various channels of communication direct mail, email, website, social media and quarterly newsletters. Developed strategy and executed promotional programs the increased awareness of the Bi-Annual Symposium and resulted in a 38% increase in attendance at the bi-annual intellectual property symposium in a flat growth industry. Tracked key metrics and KPIs to ensure that all print and digital campaign goals, objectives and deliverables met. Accurately documented and reported all monthly department expenses and submitted approvals to the Assistant Provost and Finance Department.

Continued.

CAMILLE A. WALKER Resume, Page 2

Key Accomplishments:

Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget.

Assessed social media marketing strategies to determine rate of return and highly competent in identifying new channels to optimize ROI.

Identified appropriate sponsorship opportunities and developed sponsorship packages for distribution.

American Nurses Association, Silver Spring, MD 2009 to 2011

Business Operations Specialist

Excelled as Business Operations Specialist and performed responsibilities such as managing the business operations and project management support for the ANA print and eBook publishing program, which includes coordinating the eBook conversion process with an outside vendor. Acted as project manager for a new bookshelf mobile application project that supported the objectives of the publications program and business unit in cooperation with publications and operations team, IT, compliance, and content and design teams. Managed the intellectual property and copyright permissions program, including calculating charges, preparing quotes, coordinating activities with reprint and licensing vendors, implemented policy for granting permission, and maintained web site for online copyright permission.

Key Accomplishments:

Skillfully expanded hospital systems and library customer base in 10 months implementing a revenue-generating site license eBook program, instrumental in growing and developing the customer base, based on industry trends and demands.

Managed and reconciled annual publishing expenses, i.e., acquisitions, product development and production, promotion, fulfillment, and distribution, to minimize budget variances and ensure department remains on budget for the fiscal year.

Ensured the successful business operations of a $2 million dollar nursing education book publishing program at a non-profit member organization.

Institute for Operations Research and the Management Sciences, Hanover, MD 2008 to 2009

Marketing Manager

Professionally executed INFORMS direct mail and email marketing campaigns for 13 STM print and electronic journals, books, and ancillary products, including conference promotional materials, multimedia, advertising, cross-promotional opportunities, Web site, video/DVD, and exhibits, within the $1 million dollar budget. Researched and evaluated higher education library marketplace using the Ringgold Inc. geographic database and other research databases such as EBSCO Search, Lexis/Nexis, Google Scholar and Academic Search Complete.

Key Accomplishments:

Implemented a lead generation strategy to increase author subscriptions to specific INFORMS STM journals within a 6-month period.

Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising STM journal promotion programs.

Increased new subscriptions by 6% over 9 months for online institutional journal subscriptions.

National Medical Association, Hanover, MD 2007 to 2008

Journal Publications Manager

Researched and evaluated published materials and performed format of content and recommended necessary changes for JNMA. Conducted all internal and external marketing communications for the JNMA and increased paid circulation (renewal and acquisition) and readership awareness to member individual, nonmember individual and institutional markets.

Key Accomplishments:

Accountable for circulation and production of the monthly Journal of the National Medical Association (JNMA) and driving all marketing products and programs for a $1 million dollar journal publishing program of a non-profit membership organization.

Entrenched journal budget and schedules, coordinated journal staff workloads, and supervised editorial assistant and graphic designer.

Increased member journal subscriptions and controlled circulation (35,000) by executing a lead generation direct mail campaign.

CAMILLE A. WALKER Resume, Page 3

American Health Lawyers Association, Washington, DC 2003 to 2007

Marketing/Membership Manager

Identified target markets, researched competition, and managed print and electronic product launches. Conferred with departments on brand imaging, product line development, and go-to-market plans. Utilized iMIS database for member record updating and batch reconciliation, and exported records for ODBC data queries in Access. Provided membership data and campaign analysis for Executive Staff and other staff during weekly marketing meetings. Provided segmented lists in iMIS database and all necessary suppression criteria to the internal marketing staff. Developed and executed electronic and print marketing campaigns, press releases, trade-shows, and Web site.

Key Accomplishments:

Designed, planned and executed marketing plans and driving all marketing products and programs for a multi-million dollar educational book publishing program of a health law member association.

Facilitated marketing meetings, opening lines of communication and promoting acceptance of association’s goal to improve membership retention and new member acquisition.

Created strategies and executed direct marketing campaigns for print and digital health law compliance and regulatory publications.

Education and Certification

Master of Science in E-Commerce/MBA

University Of Maryland, University College, 2012

Bachelor of Arts in Communication Studies

University of Maryland, University College, 2003

Paralegal Studies Certification

University of Maryland, University College

Professional Associations

American Society of Association Executives (ASAE)

American Marketing Association (AMA)

Technology

Software: Aptify, iMIS, QuickFill, Photoshop, Adobe Acrobat Professional, Google Analytics, Double Click, MS Office (Word, Access, Excel, PowerPoint, Outlook), Survey Monkey, Constant Contact

Web/Multimedia: Sitecore, HTML, iModules and YourMembership Content management systems

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