Project Manager Marketing

Data driven marketing professional with specialization in digital marketing (web analytics, A/B testing, marketing automation, Sales Force CRM, email marketing, search engine optimization, social media, and SEM) for B2B and B2C businesses.

Work experience:

Web Strategist at Webytics Inc, Santa Clara, CA (Jan 2014 - Present)

Set-up web campaigns, define metrics and KPIs, optimize campaigns to improve ROI.

Lead qualification (lead scoring) through automation tool. Automation programs for user engagement.

Aggregated data from various web campaigns (SEM, SEO, Email, Analytics), and create the dashboard for stakeholders.

Initiated and lead the entire email marketing initiative. Analyzed data using tools like Act-On, Marketo, and MailChimps to increase click through rates to the corporate website, blog and social media pages. Made the email marketing Can-Spam compliant.

Website optimization to make it more keyword optimized and relevant in order to improve quality scores and page rankings. Introduced the corporate blog.

Assisted in creating campaigns, ad groups and keyword short listing for paid search/search engine marketing.

A/B tested ad campaigns, analyzed ad campaigns to locate best performers, worked on creating individual KPI’s for different ad campaigns.

Used advanced Excel and Access to perform data analysis and generate visual reports and tables.

Wrote complex SQL Queries to define, control and manipulate data

Data Analyst at Kforce (Investment One), Boston, MA (August 2011)

Used advanced Excel and Access to perform data analysis and generate visual reports and tables.

Wrote complex SQL Queries to define, control and manipulate data

Genzyme Corporation, Business Process Consultant, Waltham, MA ( Oct 2008 - May2009 )

Analyzed the process through a series of interviews with the IT asset management team

Survey of customers of the process and study of the KPI metrics documented by the client

Determined the limitations of the process and identified changes to improve its efficiency

Developed prototype database SW to show client the functionalities of the IT asset management process

Management Consultant, National Grid Corporation, Waltham, MA (Sept 2009-May 2010)

Defined project’s scope, goals, objectives, constrains, assumptions and risks

Gathered requirements and conducted data analysis

Assisted project manager in scope estimation and work breakdown structure (WBS)

Facilitated meetings for feasibility studies and surveys to collect business requirements and specifications.

Developed the cost model and conducted statistical tests to validate the model

Documented the findings and coauthored the final report.

Business Buddies India, Database analyst and developer, Bhopal, India (Jul 2004 – Jan 2007 )

Developed Data Flow, Workflow, Process Flow, and Entity Relationship Diagrams in MS Visio

Wrote Access VBA code and SQL queries to add functionality to the projects.

Mined data and generated reports using advanced Excel functions

Generated forms and reports.

Designed and developed clients database using Access

Designed various tables in third normal form

Education:

University Bentley University, Waltham, MA, USA ( General MBA )

B.E. in Information Technology, Bhopal, India

Certification:

Google Analytics Certified

AdWords Certified

Skills:

SEM ( Adwords, Yahoo, Bing)

SEO ( Google Webmaster Tool, Moz

Content Management ( Word Pres)

Marketing Automation ( Act-on, Marketo)

Content Management ( Word Pres)

CRM ( SDFC)

Basic Photoshop and HTML

HTML, CSS, Dream Weaver,

A/B Testing ( Optimizely)

Advanced SQL, Access

Web Analytics ( Google Analytic )

Microsoft Office (Excel, PowerPoint and Word), Google drive

Sales Force

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