Marketing, Product Management, Technology evangelist, Service Delivery

Francis Giffin Lorimer

619-***-****, ******@*****.***

www.linkedin.com/in/giffin

Business Development guru skilled at guiding technology to enhance Market-Share and Profitability! Director / VP Marketing / Business Development / VP Strategy / New Product Development Manager Transformational “Change-Agent” / Create New Markets / Strategic Problem Solver / IT Security / Consultant Astonishingly effective senior-level management professional with a Bachelor’s degree and more than 20 years of demonstrated effectiveness plus the ability to guide corporate strategic planning into new markets, branding, and new product development while enhancing market share. Most recently worked for Visa Europe with responsibilities for strategic planning, re-engineering while streamlining processes to produce double digit annual growth. Worked as Marketing Director for two companies. Began marketing career working with IBM and GE. Extensive experience in corporate strategy, global product management and branding. Holds “Green Card.”

• Skilled in delivering complex, business-critical assignments with global C-level Management expertise

• Experienced in startup from conception through funding to full implementation

• Highly knowledgeable about Venture Capitalists and venture support communities

• Expert in opportunity identification and mentoring for early-state and startup firms, to achieve revenue and fund-raising goals

• Able to build high impact sales collateral and deliver seminars and presentations to senior managers/ VCs

• Strong at working as a Keynote speaker at major international industry conferences and to be the “face” of the organization to customers, partners and the press

• Capable of creating industry-changing business models and services that deliver global market leadership

• Proficient in exploiting the potential of technologies and data; managing risk, security and privacy concerns CORE COMPETENCIES that Drive Competitive Value

Project Management / Assurance Business / Marketing Strategy Product Introduction / Management Go-To-Market / Marketing Campaigns New Product Development Organizational Change Keynote Presentations / Press Liaison Customer Engagement Business Planning / Consulting ITIL Operations Management People Management / Coaching Quality / Process Improvement ITIL Release & Configuration Mgmt Information Security / Risk Mgmt Big Data Exploitation EXPERIENCE with Optimizing Performance to Achieve Industry Leadership Visa Europe 2006-2015

HQ in London, Visa Europe is a membership association and cooperative of over 3,700 banks and other payment service providers. In 2014 VE supported 500-Million cards, $1.6-Billion of spend, and 16-Billion transactions. Manager, Transaction Processing Services Division – “Independent Consultant” Reported to the Senior Vice President and Chief Technical Officer CTO. Worked as IT Transformational Lead. Ran a cross-functional team to capture, control, and synchronize all IT assets. Developed a new matrix model that aligned asset classes, ran weekly 1-hour workshop with all managers. Developed a new ITIL practice in order to improve the transition of applications and systems into Operations, support DevOps, and reduce costs.

• Initially hired to consult/manage a series of roles across the IT function by the CIO and 3 of his SVPs; Result #1: Used by senior management as a sounding board for strategy and policy changes. Result #2: Successfully introduced and managed the integration of changes within the organization;

• Worked with CIO to develop Big Data strategy for marketing, operational efficiency and revenue generation; built a new 100TB data warehouse; implemented the system and developed end-user training; Result #1: Successfully delivered in 3 phases over 2 years, and Result #2: Designed the platform to use surrogate keys instead of cardholder data; prevented data leaks. Result #3: In 3 years, data services income was equivalent to revenues generated by many countries.

• Built an IT Infrastructure Library process from scratch to ensure that processes & documentation kept pace with evolving architecture; Result: Smooth migration of 3,500 member banks and their 400M cardholders.

• Led an 8-week, cross-divisional PCIDSS Security Reporting Project; orchestrated a new model that delivered on-demand asset reporting using a virtual data map populated by 4 different systems; Result #1: Delivered a system that slashed the 3-month delay and 1 year to resource down to 2 days. Result #2: Supported exception alerting and deep-dive for critical security criteria.

• Facilitated “Workout” workshops to identify problems and suggest new modes of solutions; Result: Developed a model that freed 15% of Operations headcount to handle more projects. G4H, Ltd. 2002-2006

5 Principals, 12 Associates. Boutique consulting firm focused on the Finance sector (City of London). Marketing Director

Reported to the CEO. Responsible for the development of branding, collateral, presentation materials. Used Mind- mapping software to document, analyze and refine new customer propositions for our clients as part of a Go-To- Market workshop. Developed and implemented marketing plans for clients. Made sales calls.

• Co-founded 2 firms: Dat-Lab, which developed the first commercial electronic lab notebook, and Deffinity which provides SaaS platform for customer delivery management; Result #1: Sold Dat-Lab to IDBS who subsequently turned it into a global Life Sciences marketing leader;

• Worked with owners of 7-Irene to package the technology that underpinned their retail solution; Result #1: Created the name (Archetype), branding and collateral marketing materials, and Result #2: Implemented a Marketing Campaign to IBM through its Business Partner network, and Result #3: Due to the success of the marketing, company was ultimately sold to IBM.

• BT/Radianz, Inc. client wanted to develop an offering to the finance sector; ran a series of workshops to create a proposition; conducted in-depth marketing analysis; Result: We concluded buying Radianz would be a faster and cheaper route to market; BT purchased Radianz and migrated contracts to the network.

• Client Line Management was an established marginally-profitable cabling business that decided to expand market-share through purchasing their competition; Result #1: Re-branded and re-launched them as financially stable and successful; Result #2: Trained and supported their sales team to deliver the key message and ran a campaign; Result #3: Line Management became more profitable; acquired 2 other firms, and is now a market leader.

• Worked with Chairman, CTO and Sales Director of “Fixnetix” to articulate their proposition and create marketing materials, presentations and a website; Result: Became a market leader in their industry. Metadyne, Ltd. 2002

Software firm based in London that used dynamic Java framework for building autonomously adapting applications to target mobile, cell and smart phones.

Marketing Director

Reported to the CEO. Responsible for identifying potential markets for the technology, developed a website as well as sales and marketing collateral materials. Ran a press campaign to generate awareness. Created a Business Plan to support the growth of the business. Led the VC fund-raising round.

• Ran a low-cost public relations campaign that generated favorable reviews in 9 technology publications; Result: Used these reviews in our fund-raising campaign.

• Led a successful fund-raising round; Result: Secured $3.5-Million investment from VC firm MTI. Entranet, Ltd. 1999-2001

Reading, UK-based Internet commerce enabling for insurance and banking companies. Delivered the first online insurance transaction, credit card, bank (Barclays) and the first automatically renewing insurance. 250 employees. Strategy Director

Reported to the CEO and supported sales calls. Responsible for leading a team of 5 senior-industry professionals from IT, Publishing, Finance, Insurance and Retail to create a new concept for integrated consumer environment blending commerce with customer privacy. Extensive utilization of attorneys and marketing agencies.. Supported successful VC fund-raising round. Facilitated client internal meetings to agree on their online goals and strategy.

• Worked with industry giant Hiscox to take their High Net Worth insurance niche offerings online; Result #1: Introduced new features to address a larger number of affluent consumers, and Result #2: In 5-years, Hiscox business increased by 50%.

• Led a multi-functional team in Scotland for 3 months working alongside McKinsey and PWC on a project for the Bank of Scotland; Result: Successfully delivered a small business platform to achieve their goals.

• Wrote a paper on Army Recruiting in the Digital Age, which targeted online gamers and offered a journey to recruitment by blending online and offline experiences; Result: Adopted by the UK Defense Ministry. Nautec 1998

Joint Venture between Maersk, global shipping leader, and C&W, global telecommunications firm. London-based. Global Product Manager

Reported to the Marketing Director. Responsible for developing innovative shipping solutions on the first global VPN. Result: Created the Internet gateway that links small truck firms to the Maersk system; 50% of paperwork went electronic in 3 years with savings in administrative costs, storage costs and defect resolution. GE Information Services 1996-1997

The global leader with $1-Billion revenues, 70% GM, and 700 employees. Company specialized in EDI (electronic data interchange) services and logistics-related communications. London-based. EMEA EDI Product Manager (EMEA refers to Europe, Middle East, and Africa) Reported to the EMEA Marketing Director. Responsible for managing 2 product managers and a matrix of 20 staff across EMEA. Developed new, value-added services to expand the market for EDI. Re-positioned the core services for inevitable migration from private network to Internet. Wrote business plans to gain funding for new services.

• Created a new strategy for EDI; Result: Core revenues grew by 40% annually.

• Wrote a Strategy Paper described by the GE SVP of Strategy as “the best EDI paper” he had seen in 25 years; Result #1: Presented with the “Significant Achiever” award, and Result #2: Fast-tracked to the GE global management team via the GE New Manager education program.

• Created a new service platform that worked on both the GEIS network and Internet; Result: Built in-house using UNIX-platform; replaced the existing mainframe platforms, added 2% GM to profitability.

• Re-organized the delivery of mapping services to use new software; Result: Reduced headcount by 30%, increased profitability 80% and grew revenues from $500K to $2-Million in the first 6 months.

• Introduced a new administrative platforms that spanned 2 existing EDI and new Service platform; Result: Saved 50% in admin costs; reduced time to on-broad new customers; added 5% to our annual growth rate. IBM, London, UK 8 Years

World leader in business systems: hardware, software, services. EMEA (Europe, Middle East, Asia) Program Manager for Object Technology, 1995-1996 (Paris, France) Reported to the EMEA Head of Global Services.

• Responsible for marketing budget and matrix leadership of 60 staff across the 15 major countries. Senior Technology Advisor, 1992-1994

Reported to the Senior VP Marketing, IBM Software. Responsible for managing the relationship between the IBM national sales organizations and the development organization in the USA. Worked with account managers on bids to major accounts. Made calls to C-level leaders. Worked as press contract for Object Technology offering. Wrote articles, frequently interviewed, delivered keynote speeches at conventions/events.

• Spent 1 week per month in the USA supporting product launches/ engaging in strategy planning. Global Implementation Manager, IBM Software (Boca Raton, FL)

• Spent 3 years conducting research into the implementation consideration for Object Technology.

• Published 8 journals with my findings and presented to conferences such as Share and Guide.

• Carried-out project reviews for major customer development projects. Lead Systems Engineer

Joined IBM as a graduate trainee Systems Engineer. Promoted to Senior Systems Engineer (the youngest ever). EDUCATION

Bachelor of Arts degree, University of Ulster, Ireland

• Business Studies major

Chartered Institute of Marketing; Postgraduate Diploma Marketing Management Education programs in IBM and GE

INNOVATIONS

Invented the Software Channel model for IBM that remains the standard model for the entire technology sector; delivered differentiation for channel partners, and individual Accreditations with “Academies” for quality assurance Designed the Object development model for IBM VisualAGE Created global Business-to-Business service platforms for GE and Maersk

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