Business Analyst

AMJAD SYED

732-***-**** Status-H*B (I-*** Approved) *****.*****@*****.*** San Jose, CA

IT Business Analyst

Agile - Scrum, Salesforce, CRM, Quote-to-Cash, Sales & Marketing-Automation, Solution Architecture, Design, Development, Testing, Implementation & Delivery, Digital Marketing, Data Migration, BRD, FRD, End-to-End customer support, Project management, QA testing, UAT, BI, Cross functional, Java, J2EE background, Waterfall, Adobe Marketing Campaign implementation, Marketing Automation and Workflows, Quote-to-Cash certified – Apttus, JIRA

(Employed fulltime with HP from 2007 to 2013)

Progressive 12+ years of IT experience in diversified industry sectors including Internet Technologies implementing CRM - Sales & Marketing Automation, Salesforce, SaaS, Data Migration, Quote-to-Cash & custom built applications.

Document business requirements and functional requirements, UAT/QA

Solution analysis, and manage implementation, Liaise with IT and other organizations to drive process and system solutions

Proficient in developing User stories and Business requirement documents (BRDs), Functional Requirement Documents (FRDs), Data import, Data mapping, Data fields definition, Data migration and SFDC administration / management

Understanding of Web services and APIs, Generated customized Reporting and Dashboards

Experienced in sales and marketing environment with a working knowledge processes

Understanding of the technical architecture of the businesses applications and platforms

Interacted and communicated with customers of varying levels of expertise, performed fit/gap analysis based on requirements

PROFESSIONAL /TECHNICAL SKILLS AND TOOLS

Area of expertise: Business Requirements, Functional Requirements, Process Improvement, Salesforce, CRM, Dashboards, Quote-to-Cash, UAT, QA analysis, Data Modeling, Project Management, SDLC

CRM: Salesforce Salesforce, Sales Cloud, Service Cloud, CMT - Campaign management tool, Sales & Marketing Automation Tools/ Digital Marketing: Adobe, Aprimo, Oracle - Responsys-Digital Marketing Software (Interact Campaign), Global Contacts Management, Adobe marketing campaign

SDLC Methodologies Agile – Scrum, Waterfall, RUP

Operating Systems: Win 95/98/NT/2000/XP/Vista, UNIX

Software Technologies: HTML, DHTML, XML, Java, J2EE, UML, UNIX, Java Script, JSP, .NET, SAP, ERP

E-Commerce Server (Interworld) Commerce Exchange Server 5.1

Production Support Citrix Server, Peregrine -Monitoring System v.5, Basic UNIX

Databases: HP Database Manager, MS Access, MS SQL Server, Oracle, TOAD

I.T Ops & Services: Change Management, Release management, Delivery management and processes

Tools: JIRA, Agile project development, Team Foundation Server 2013 (TFS), Microsoft's (ALM), MS Office applications (Word, Excel, Outlook, Power Point), HP Quality Center, ALM, EDW, ETL-DIAL, Yotta, QlikView, BO WebI, MS SharePoint, E-Commerce, Web development processes, Web Services IBM ClearQuest, ClearCase, Remedy, HP Agile manager

PROFESSIONAL EXPERIENCE/ Projects

Currently working at Adobe Systems - San Jose, CA

Business Solution Analyst – Consumer Marketing IT – B2C May’15 to present

Marketing Automation - Implementation of Adobe Marketing Campaign

CRM, Consumer Marketing IT, Marketing automation, Demand generation, Digital Marketing, Salesforce.com, Marketing Cloud

Adobe – B2C Marketing Campaign implementation, Marketing workflows, Automation of Marketing Campaigns, B2B integration, Lead Scoring in Adobe Campaign (profile and activity), Lead Nurture program workflows in Adobe Campaign

Compiled User stories, collaborated in design & development, delivered business requirements, created Marketing workflows, created Data fields definition, Integration with Marketing Data & Personalization (Marketing Database), “As is” & “To be” business process

Coordinated Sprint planning, Stand-ups/ Scrums, Sprint demo, Sprint retrospective, Backlog refinement/reviews

Coordinated in UAT/QA, Delivered Data discovery- field definition, Data mapping, Salesforce integration, Agile, JIRA

Worked at Salesforce.com - San Francisco, CA

Business Systems Analyst - Salesforce - CRM platform, Q2C- Quote to Cash system

West Coast Consulting Jan 2015- May’15

RMS - Revenue recognition system, Business requirements, Estimations, Data mapping, O2R processes

VAT Enablement for EMEA - Value added Tax implementation

Participated in requirements gathering sessions, delivered functional requirements specification

Collaborated with project managers, business users and vendors and defined requirements

Coordinated with cross-functional teams ensuring that all business requirements are captured correctly

Salesforce.com platform, Agile, JIRA, User stories, design, development, daily Stand-ups/ Scrums

Worked at SCIF Project - State Compensation Insurance Fund- Workers’ compensation insurance, Pleasanton, CA

Business Analyst at State Fund Next Generation System

West Coast Consulting Aug 2014 - Jan 2015

Implementation of administration tools, development and enhancement of existing processes for Workers Compensation operations, Underwriting, Quote Management System and Policy Administration System

UAT & BVT Business validation testing with end users including coordination & user acceptance signoff

Agile-scrum meetings, requirements gathering, User stories, defect mgmt., change mgmt. leveraging QC

Document functional / business requirements, Facilitate requirements gathering and process mapping workshops

Internal client liaison/ Underwriters, managing project and enhancement requests as per priority

Worked with QA team for End-to-End support & UAT End-to-End-support for the state’s next generation systems:-

End to End workflow - State Fund’s Next Generation System

QMS – Quote Management System & PAS – Policy Administration System

Customer Portal - Price Now (single sign-on to access their policy, claims and quote details)

Informatica – Redwood City, CA

Business Systems Analyst - Project - Implementation of Amazon Virtual Private Cloud - VPC

Employer - West Coast Consulting 05/2014 to August, 14

Adopted Agile-scrum delivery framework, conducting daily Stand-ups/ Scrums

Worked with Product Owner, Enterprise Architects, business owners & IT Director to document user stories, business requirements and cloud operations detailed requirements & design.

Coordinated with AWS Identity & Access Management (IAM) team, AWS Monitoring / Logging & Security requirements

Tools & Services – JIRA for issue tracking & User stories / requirements, IT Service management - Remedyforce, AMS - Amazon Cloud Services, Okta – Enterprise Identity/Security management.

Deloitte – San Jose, CA

Role - Business Solution Analyst - Project - Approval system - Time and expense

Employer – Find Skills 09/2013 to May/2014

Agile-scrum project development methodology, sprint planning, conducting daily Stand-ups/ Scrums

Developed project specifications including functional requirements, User Stories, acceptance criteria, feature description,

Documented UAT scripts and coordinated with QA testing for test cases, wire framing / mock-up / UI team.

Documented and reviewed the user stories and business requirements.

Engaged with BI Product Owner to provide necessary inputs for the report requirements

Worked with Engagement Manager/Product Owner and clients to plan and execute User Acceptance Testing/UAT

Participated in Sprints & Scrum activities with Scrum master using TFS – Microsoft Team Foundation Server

Documented the mapping of SAP HR- Time and Expense data with the project reporting requirements

Deloitte SAP HR system (Deloitte Time & Expense system) for internal accounting tracking for Federal entities.

(Employer - HP from 2007 to 2013)

Project- HP IT, Palo Alto, CA

Employer - HP 5/2012 – 09/2013

Sr. I.T Business Analyst at HP-IT

Worked as an IT Business Analyst for ART (Account Review Template) – Account Management Portal and Sales management dashboard (Data extract process automation) for HP Enterprise Services

Roles & Responsibilities:

Successfully delivered functional & business requirements specification (BRD and FRD) to HP Enterprise Services operations team, Translated Business requirements into functional and technology solutions

Successfully accomplished requirement analysis, data mapping, and data definitions for various data sources. (Salesforce data, Labor demand and supply, Sales and Marketing & Finance domain extracts )

Requirements gathering sessions with Business Owners efficiently design functional requirements

Requirements gathering sessions with QA and Dev to efficiently design the system to create the reports using reporting tools - Qlikview and Yotta (HP internal reporting tool)

Produced data mapping & data definition of Salesforce & Enterprise Data mart according to agreed business criteria, prepared data extract request (DERs) for data extracts from EDW - Enterprise data warehouse

Successfully delivered/implemented automation process of data extract from EDW utilizing HP ETL tool -DIAL

Coordinated & managed UAT/QA handoff to business while tracking all defects and prepared necessary reports- ALM

Implemented the process of creating and managing a Traceability matrix for all functional requirements

Worked with Enterprise portal team with connection of functions and data from enterprise services

Used process mapping techniques such as As-Is To-Be to map the process and extract inefficiencies and bottlenecks

Interfaced with HP Enterprise Services team for specifications development, screen mocks and prototypes to produce the reports using reporting tools - Qlikview reporting and HP- Yotta reporting tools

Worked with IT development team to ensure functional requirements are covered in technical design

Participated in release management activities for production implementation

Training/Mentoring resources for designing and writing effective Acceptance criteria and Test Cases

Project - Symantec, Mountain view, CA 11/2009 – 5/2012

Employer - HP Enterprises Services - IT Business Analyst

Role- IT Business Analyst in Symantec’s Marketing Operations team for Marketing Automation systems to improve efficiencies through automation to get right dialog with prospects in a timely manner and to refine marketing operations and end-user customer experience.

Adopted agile project mgmt., participated in sprint planning & daily team stand-ups

Successfully delivered functional & business requirements specifications (BRDs and FRDs) to Sales and Marketing Operations business group in Symantec for various development, data migration and enhancements projects

Accomplished implementation of Data Migration and Marketing functional requirements (M&A integration) for various companies acquired by Symantec

Accomplished data migration, data mapping, of Marketing Lead (Interactions) and Contact data from Siebel and Marketo to Salesforce according to agreed criteria, routing /migration rules and validation rules

CMT- (Campaign Management tool in Salesforce) and marketing campaign data (Integration of SFDC / marketing applications)

Analyzed gaps in the existing CRM system and scoped and process mapped changes for better efficiency

Worked on Aprimo- Integrated marketing for Demand Next Generation-DNG-(Marketing Automation) implementation

Worked on Responsys (Interact Campaign) for Digital Marketing to create, test, and execute the digital campaigns across every channel, including email, mobile, and social, the web, and display, Vendor management

Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports, used Data Loader to load data in Salesforce.

Successfully delivered and implemented Marketing Automation applications enhancements and maintenance cycles

Successfully accomplished Salesforce implementation / functional requirements of maintenance and enhancements cycles

Responsible for implementing a seamless QA experience including communication channels, status checks

Worked on SSCD (Self Service Campaign Deployment, customized in Teamsite - Autonomy) –CMS to publish marketing contents on www.symantec.com for various campaigns /trial wares and Sales Promotions and Subscriptions at Customer portal. Integration with Email Marketing / Campaign systems with the Customer portal.

Collaborated with architects and development teams to come up with high-level systems design

Worked on salesforce.com standard objects - Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Reports

Participated in LMS – Saba enhancements and maintenance activities

Delivered functional requirements for Marketing Operations for QTC (Quote to Cash Integration Implementation)

Worked on marketing applications to manage marketing leads, contacts and global contact database and marketing online user registration, captured data validation rules

Worked on Turbine application for marketing Lead scoring, contact management and lead routing

Managed Change Request Process / Incident management/Trouble tickets and Release Management Process for business user requirements using BMC Remedy incident and change management software tool

Successfully developed Test plans, Test cases and Test Results in accordance to use case models and scenarios - ALM

Responsible for Customer Data Segmentation (Harte Hanks, Aprimo) integration

Participated in Release to Production and project management activities for implementation, tasks and estimates.

Conducted User Acceptance Testing (UAT) and user manual documentation for the business users.

Project - Unemployment insurance, State of WA 4/2009 – 10/2009

Employer - HP Enterprises Services

Business Analyst

Roles & Responsibilities:

Participated in requirements gathering sessions, traceability matrix for functional requirements.

Coordinated & managed UAT handoff to business while tracking all defects and prepared necessary reports

Resolved end user issues for testing and coordinated with QA team for functional testing

Project-Oregon Public Employee Retirement System, Oregon 4/2008– 4/2009

Employer - HP Enterprises Services

Business Analyst

Worked with development leads and developers resolving the functional defects

Worked with Business Process Owner (BPO) / Stakeholders to perform functional testing/ UAT

Prepared testing documents - test scripts, test summary report

Coordinated with business users for enhancements and changes using Rational Clear Quest version 7.0.1

Managed manual and automated testing efforts using Test Manager version 7.0.1

Used Rational Requisite Pro version 7.0.1 to analyze and review requirements

Used Rational Test Manager, Clear Quest (defects) and followed up with developers to resolve defect.

Environment: Windows XP, Rational Requisite Pro, Test Manager, ClearQuest, CVS, MS SQL server, MS Project, Microsoft Suite (PowerPoint, excel, Word), Novell GroupWise, jClarety, RUP

Project-California Public Employee Retirement System, CA 4/2007 – 4/2008

Employer – HP Enterprises Services

Business Analyst

Participated in JAD sessions to gather business requirements from business users & stakeholders.

Documented business rules specifications (BRS) and BRD interacting with business users.

Prepared requirement supplemental specifications (SPS) for the system

Used Visio to create screen prototypes, activity diagrams and process diagrams.

Participated in JAD sessions to gather business requirements from the business users, Created use cases

MS Office suite (Word, Excel, Access, Visio, Power Point, and Outlook) for project tracking, documentation, and presentation.

Environment: Rational Requisite Pro, Microsoft Suite (PowerPoint, excel, Word), Oracle, MS Visio, Waterfall, Windows XP, Visio

Project-Verizon Communication, VA 6/2006 – 3/2007

IT Business Analyst Employer – IBS, NJ

Worked for user requirement and prepared functional specifications and user screens prototypes.

Developed and prepared test cases for the functional testing.

Prepared/updated use case document defining business functionality, user manuals and training documents.

Windows XP, Rational Requisite Pro, CVS, MS SQL server, Microsoft Suite (PowerPoint, excel, Word), Waterfall, MS Visio, Java, J2EE

IT Analyst, Work Distributor - Verizon Communications, Virginia

Developed the GUI system for Business users using Page Flow Programming Model.

Prepared document for web GUI application development, prepared test cases for testing.

Environment: IBM Rational Rose Enterprise v.6.1, Rational ClearCase

Java, J2EE, Oracle, and Web Services, UML, Visio, Microsoft Suite (PowerPoint, excel, Word)

Project -RABO Bank, UK 8/2005 – 6/2006

IT Business Analyst - Employer - Capgemini

Prepared use cases document / diagrams, and functional requirements document

Responsible for developing functional test plans, prepared acceptance test plan as directed.

UML, IBM Rational Rose, Rational ClearCase, ClearQuest, Windows XP, PowerPoint, excel, Word, JSP, Java and RUP

Lloyds Pharmacy project:

Worked on to define system requirements and functional test cases and user acceptance test cases.

Worked with designers, developers, architects, and QA to ensure comprehension and feasibility of requirements

Environment: UML, IBM Rational Rose, Rational Clear Case, Rational Clear Quest, J2EE, Visio, Oracle, Java

Project - Marks and Spencer’s, UK 6/2003 – 7/2005

IT Analyst / Programmer - Employer – NIIT Technologies

November2003- July2005 (NIIT Technologies) Project: Marks and Spencer

Client: Marks and Spencer (M&S), UK, Production and Support - E-Commerce

Marks & Spencer is one of the largest Retail business group in UK having largest chain of retail stores. This project facilitates the customer to make a purchase through the web site as well as from the stores using Electronic commerce and business application

Production support of project using Citrix Access Server and Peregrine Support System (Peregrine Service Centre).

Participated in UAT - User Acceptance Testing and reporting using Actuate Reporting Server.

Software development of E-Commerce web site by developing various applications integrating with Citrix server and Interworld Commerce Exchange server.

In daily Support Monitoring of E-Commerce web site by managing contents by accessing Desktop of Remote DB Servers.

Environment: Java, IBM Rational Rose, Rational Clear Case, Rational Clear Quest, Citrix Server, Peregrine -Monitoring System Ver.5, J2EE, Interworld Commerce Exchange server 5.1, Weblogic6.1, Java Script.

Projects - Birlasoft Inc., USA 6/2000 – 6/2003

Employer – Birlasoft Limited

Software Engineer

Proposal Tracking System, Birlasoft Inc, USA, Deal review, GE Aero Energy, USA, Media Gravity – 1

Software development, Develop Test cases, Functional testing, Gap Analysis, Peer review

Developed training materials, user manuals and service handbooks

EDUCATION

MBA - Degree in Business administration, Institute of Productivity and Management, AICTE

SFDC - Administration 201 certification essentials for new Administrators, USA

Bachelor of Commerce (Honors), Aligarh University, India

Advance Diploma in E-Commerce and Web Technology, Tuples InfoTech

Advance Diploma in Info whiz, Tuples InfoTech

Training on QMS (Quality Management Systems) NIIT Technologies

Training on CMM (Capability Maturity Model) and Quality Management, Birlasoft

Training on Six Sigma and process improvement, Birlasoft

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