Senior Account Executive

Sudhanya.B

M: 953-***-****

Email: *********@*****.**.** / **********@*****.***

Summary

Masters in Media Studies & Communication from Christ University, Bangalore.

* *****’ experience in Advertising & Event management companies, Bangalore.

Significant experience in the management of client servicing, business development, execution of account strategies for clients for achieving profit target and meeting client expectations.

An effective communicator with excellent interpersonal & relationship management skills.

Strong analytical aptitude towards problem solving & organizational abilities.

Work Experience

Feb, 2015-Till date Ogilvy & Mather (Soho Square), Ad Agency Bangalore

Senior Account Executive – Client Servicing

Client: The Himalaya Drug Company- India

Key responsibilities are:

My portfolio comprised of Face care category which included Face Wash, scrub, pack, fairness cream, premium creams

Closely worked with Brand Managers on each product.

Take care of day to day requirements of marketing deliverables of all the products.

Leading client interface on all operational deliverables.

Worked on 360 degree campaign with TVC & print launch for brands like Neem Face Wash, Neem Pack and new the launch for new product ‘Neem face wash sachet’.

Worked on TVC re-launch for Fairness cream for South India market.

Currently working on new projects like Neem face wash for South India & Re-launch of peel-off face pack.

In-depth study of category and its competition across all markets, also managed weekly competition tracking for the personal care brands.

Carry out day to day activities co-ordination, studio, production management, handling finance & cost management.

Client: The Himalaya Drug Company- APAC Region

Key responsibilities are:

Responsible for taking care of day to day marketing activities for the brand across these countries.

End to end Execution of ATL (Print) and BTL (POPs & POS) activities.

Handling personal care products ranging from face care, oral care, hair care, lip care to Himalaya Phrama products.

Client: PM Health & Life Care – Zigy (Online Medicine)

Key responsibilities are:

Working for a new company launch, from planning to executing 360 degree launch campaign

Working closely with the CEO and Marketing manager in developing every communication amenities for this company

Along with PM Health & Life care launched their subsidiary company Zigy is an online market place for purchasing medicines & health care products.

Worked on 360 degree launch campaign for Zigy ranging from brand TVC, radio spots, print & digital.

Also working on promotional/offer campaigns to promote Zigy.

Client: Air Asia

Key responsibilities are:

Responsible for weekly promotional/sale campaigns for international and domestic markets.

Churn out multiple artworks for print ads, billboards, EDMs, WEB banners for weekly promotional campaigns.

Working on Air Asia brand launch campaign in India with 360 degree campaign activation.

Managing internal & external marketing communication collaterals.

Client: Bangalore International Airport

Key responsibilities are:

Handling communication collaterals for consumer marketing

May 21, 2012- June 15, 2013 Ogilvy & Mather, Ad Agency Bangalore

Account Executive – Client Servicing

Client: S.C.Johnson

Key responsibilities are:

Worked for international FMCG client S.C.Johnson and handled Home Cleaning & Pest Control brands like Glade, Mr. Muscle, Duck, Pledge, Drano, Autan, OFF, Raid, All Out, Scrubbing Bubbles, Windex and Ziploc.

Worked on planning and implementation of retail market promotion, print ads and digital promotions for various brands of S.C.Johnson in regions like LATAM, APAC, EMEA and NA.

Attended client meetings for campaign briefs and to discuss advertising needs.

Prepared meeting agenda, minutes of meetings, daily workflow agenda and budgeting.

Prepared agency briefs for planning, creative and studio teams.

Co-ordinated and managed ad requirements with planning, creative and studio teams.

Presented campaign ideas, creative concepts and costs to client.

Negotiating with client, solving problems and meeting deadlines.

November, 2011 – May, 2012 Calypso Events Bangalore

Business Development Consultant

Key responsibilities are:

Worked with clients like Café Coffee Day, Salarpuria Builders, Nitesh Estates, Tech Mahindra, Hero, Tesco, Hindustan Aeronautic Limited and Schneider Electric.

Prospected for potential new clients and turned them into business deals.

Identified potential clients, and the decision makers within the client organization.

Developed business proposals and creative concepts for corporate events.

Organized corporate events like conference, annual events, employee retreats, sponsorships, PR activities to improve walk in sales, BTL promotions.

Co-coordinated with the production team and executing the events.

April – October, 2011 Fleming Group, Management Consultancy Bangalore

International Sales Executive

Key responsibilities are:

Organized business deals worth $5000 within 3 months from the Middle East clients and achieved sales target.

Identified prospects and presented concepts, features and benefits of the organization’s projects and secured delegates.

Developed potential clients’ database and assisted in developing business concepts and projects.

Educational Qualifications

Year Degree Name of the Institution Score

2013-15 Masters-Communication Christ University, Bangalore 1st class

2011 B.Com Christ University, Bangalore 1st class

2007 PUC Jyothi Nivas College, Bangalore 1st class

2005 ICSE Cathedral High School, Bangalore 1st class

Projects & Internship

Published and presented dissertation and research paper on Branding Kerala as a destination through Bollywood Movies and Analyzing Native Advertisements in Fashion Blogs.

Worked with Campus Radio called Decibel, and done radio script writing, voice recording and editing.

Worked with Campus Newspaper called Christitie News Times (CNT) and done reporting, editing, photography and designing. Also worked for campus live television reporting.

Worked in short films and documentaries.

Knowledge of software’s like Nuendo, Sound Forge, Corel Draw, Quark Xpress, Photoshop, Flash, Adobe Muse, SwishMax, SPSS statistic data analysis and Celtx storyboard software.

Internships at Radio One (Programming Dept.), Enable India NGO (Social Media) and Carlson Wagonlit Travels (Sales & Marketing)

Curricular Activities

Participated in events like product launch, Logo Slogan, Business Quiz, Best Manager.

Been a member of college CSR programmes like Social Action and participated for Zero Waste Program

Organized PR campaigns and events for college.

Worked on marketing and PR for University fests like Media Meet & Alta Vista

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