Sales Customer Service

Thomas Braemer

Atlanta, GA *****

http://www.linkedin.com/in/tombraemer1

********@*********.*** 678-***-****

Multi-Unit Executive & Field Leadership

Operational expert in process improvement and execution who exceeds in sales, customer satisfaction, revenue and profit goals by building world class teams that surpass expectations

Identify issues and root causes developing actionable steps and programs across channels to initiate change, support existing business and strategically cultivate future enterprises. Utilize analytics, recognize needs and use best practices to influence and negotiate change. ‘Natural Enroller’ who leads by example, specializing in recruiting, identifying top talent, developing and challenging future leaders for success, cultivating and encouraging behaviors that support organizational culture.

Core Competencies

Sales Management & Analysis

Shrink & Loss Reduction

Training & Program Development

Operations

Strategic Planning

Profit & Loss (P&L) Management

Budget Structure & Management

Recruiting & On-Boarding

Professional Experience

GNC, Atlanta, GA 2015

Director of Stores

Directed 580 franchise stores generating $300M in revenue. Supervised, supported and developed 13 operations directors. Built key relationships with more than 200 franchise operators to grow business model and improve market penetration.

Propelled revenue royalties and increased sales 3.2%, margins 2.5%, brand 3% and customer satisfaction scores 15 basis points by developing sales and training programs, and using analytics to influence operators by category.

Grew wholesale revenue by leading program development of increased segmentation and product mix, utilizing analytics to inspire operator participation.

Improved bottom line profit 4% by amending franchise agreements to include inventory process and P&L management / break even reports, decreasing operator loss and growing revenue stream and stock accuracy.

Boosted overall scoring 3% by improving efficiencies and operations through changes in previous auditing practices, ensuring consistent organizational customer experience.

Increased sales 45% to 51% by producing existing marketing program model used by operators, expanding royalties and whole sale revenue.

Thomas Braemer ********@*********.*** Page Two

TWEC, Atlanta, GA 2013 – 2014

Regional Manager

Managed 127 stores, generating $120M in revenue. Supervising, supporting and developing 9 district and 127 store managers for sales, customer service, engagement, profit, operations, change management, execution, recruiting, and training and development.

Magnified average dollar per transaction $1.20 and units per transaction .6 by developing, training, communicating and executing ‘What Else’ training program.

Expanded margins 4% and bottom line profit through support, influence and training of VIP memberships and magazine scripts. Organizational leader 12 of 13 months.

Piloted company in lowest shrink by training regional district leaders and managers to properly execute loss prevention target program.

RIVALUS, Atlanta, GA 2012 – 2013

VP / Director, Sales and Operations

Oversaw $8M in revenue supporting sales, brand and operations of Canadian-based, 3rd-party sports nutrition company with US operations. Supervised and cultivated 6 brand directors for sales, service, product knowledge, brand awareness, and marketing and support.

Grew purchasing and improved sales $3M by training team and engaging key stores to support brand.

Enhanced brand awareness and grew market share 10% through product knowledge, expanding market share.

Reduced costs through proper planning of marketing events and tours that increased market impressions.

Lessened sku rationalization through relationships with key executives at GNC, allowing longer shelf life and sell through.

GNC, Atlanta, GA 2001 – 2012

Division Vice President 2005 – 2012

Managed 966 store Division, generating $425M in sales, with $200M budget. Supervised and developed 3 to 5 regional, 35 district, and 966 store managers in sales, customer service, engagement, profit, operations, change management, execution, recruiting, training and development. Awarded Division Vice president of the Year for 3 years.

Analyzed and strategized existing and future business needs, human capital, program viability, delivering results to stakeholders by collaborating with cross-functional teams.

Top ranked in organizational sales and metrics 5 of 7 years by developing and training and regional, district and local managers.

Shrank FTE turnover 47% and PT turnover 15%, and improved shop scores 10% by developing training programs to better support customer and employee needs, increasing year-over-year sales.

Thomas Braemer ********@*********.*** Page Three

GNC (Continued)

Reduced shrink to record low of .19% of sales, saving $6M in 1st year by incorporating existing Target program, training and executing in best practices and leading company in shrink results.

Recruited, identified and coached 15 high potential candidates to position of district manager by delivering well- trained and talented team, including 2 high potential candidates to role of regional manager.

Diminished known losses 30% by developing and executing existing ‘Short Dated’ program, resulting in more than $2M lowered to bottom line.

Division Director (RM) 2001 – 2005

Ran 427 store region generating $238M in revenue. Supervised, supported and developed 14 district managers and 427 managers in sales, customer service, engagement, profit, operations, change management, execution, recruiting, and training and development.

Top ranked in organizational sales and metrics 3 of 4 years by developing and training district and local managers. Awarded Division Sales Director of the Year, achieving #1 company rank.

Enlisted, identified, mentored, coached and promoted 3 high potential candidates to district manager, and 11 managers to senior store manager roles.

Led and designed CDP (Career Development Program) to support high potential candidates to level of district manager.

Improved labor utilization process by developing and applying existing ‘Model Store’ scheduling, enhancing management of total division and organizational employee resources.

Enriched store visual experience by developing and applying existing ‘Model Store’ program, creating consistent organizational customer experience.

Additional Experience

BUSINESS CONSULTANT, Atlanta, GA

TRANS WORLD ENTERTAINMENT, OH, CA, TX and FL

DM / RMIT

KAY BEE TOYS, OH, MA

Director Merchandise Replenishment

DM / RM

Education

Business and Administration coursework, AMA, New York, NY

Certification, Nutrition, University of Florida / GNC, online

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