Social Media Marketing Managerand Content Writer

Kim Hess

San Francisco Metropolitan Area (***) 596 - 1684 **********@*****.***

I am an experienced, professional marketing and social media and content strategist who has succeeded in garnering national and international attention by exceeding digital marketing objectives by developing paid and non-paid social media strategies to help grow business through social and online channels.

Professional Experience

Marketing Consultant Independent Contractor

San Francisco Bay Area, Las Vegas

February 2015 – Present

Specializing in web content, email marketing, SEO, and growing small businesses social media presence.

●Campaign management and optimization practices of Facebook, LinkedIn, Twitter, Pinterest, and Instagram as well as Facebook Ads and Google Adwords/PPC.

●Compiled and analyzed data across social media platforms to create monthly reports to optimize current and future strategy.

●Responsible for content writing via blogs, social media, and customer service inquiries to appeal to the businesses customer demographic.

●Implemented strategy and delivery of digital marketing campaigns for technology start up, financial marketing organizations and small business owners.

●Identified trends in social media, technologies, and advertising to improve campaigns and give recommendations to clients.

●Handled multiple projects across critical and fluctuating deadlines.

Sales and Marketing Manager Massage Envy Spa San Rafael

San Rafael, California

June 2014 – October 2015

Nationwide franchise that pioneered and leads industry in affordable massage and spa services with over 1060 locations.

●Responsible for managing, coaching, and leading team of 25+ employees which included Sales Associates, Massage Therapists, Estheticians, and team leads.

●Successfully accomplished human resource objectives by 42%. Recruitment, hiring, and onboarding candidates and employees which resulted in a 42% staff growth by acting as hiring manager. This increase contributed to growth of franchise’s service hours, membership and enhancement sales, and company net performer score.

●Achieved marketing and sales operational objectives by devising and presenting ideas and strategies to increase sales while monitoring performance of employees. Implemented businesses digital marketing strategy which included increasing market visibility through social media marketing campaigns.

●Generated and analyzed daily, weekly, monthly, and yearly sales reports. Developed and implemented sales action plans to increase service hours and increase sales closing for memberships, gift cards and exclusive partner retail products.

●Developed marketing opportunities by researching consumer requirements and utilizing in-house and local advertising. Sustained rapport with members and potential clients by implementing partnerships with local government, non-profit organizations, and local businesses through promotional activities and public appearances.

●Reviewed and carefully crafted responses to social media campaigns pertaining to customer service including Facebook, Twitter, Yelp, YouTube, Google +.

Marketing Manager Life Coach Massage

Cleveland, Ohio

February 2013 – May 2014

Acted as marketing consultant and for this dynamic, compassionate relaxation massage practice listed on Yelp.com as a five star recommended business.

●Sharp business acumen which facilitated organized and structured business practices including billing, payments, scheduling software, and marketing to generate business throughout Ohio’s Northwest region.

●Public relations, charity fundraising, and partnerships with area business leaders, Cuyahoga Community College, and Nicholas Angelo Day Spa which was featured in Vogue and Glamour magazines.

●Positive, motivated, and constructive attitude which led to retention of clientele and referrals.

●Devised and managed marketing campaign which included social media marketing and utilizing and analyzing Facebook advertising.

Digital Marketing Analyst & Social Media Strategist People to My Site

Columbus, Ohio

August 2011 – October 2012

A contemporary Digital Marketing firm listed on the Inc. 500 list which develops high-end Internet technology solutions.

●Increased website views by 35% with strategy and implementation of over 20 client’s social media structure. This increased online presence resulted in more leads submitted both on and offline.

●Omniture/Site Catalyst, Google Analytics, Sheer SEO, and Ginza Metrics were used to capture and organize website performance data monitoring. Measurement and evaluation were done consistently to ensure ongoing success for the client’s site. I also recommend and implemented design and ongoing improvements to the digital marketing process and program performance for optimal website optimization.

●Successful and dedicated in this fast-paced environment by multi-tasking and actively partnering with management, sales team, programmers and our design team to effectively manage client’s digital marketing process. The tight deadlines made prioritization and strong problem-solving skills imperative in this ever changing technology environment.

Marketing Manager Consultant/Independent Contractor

San Francisco, California

April 2006 – June 2011

Responsible for the operational oversight branding, and strategic management of national public relations and digital marketing assignments.

Divorce Guru

●Created marketing plan to brand website which included article marketing, social media, blogging, YouTube channel, and internet radio show heard in 41 countries with nationally known guest including divorce attorneys, doctors and book author. Approached by producers of the Oprah Winfrey Network and the “Today Show” for divorce segments.

Marketing Werks-Marketing Agency

●Managed territory’s marketing functions for Sony’s PlayStation national marketing campaign while also being responsible for staff and acting as liaison with off-site management for the global brand.

Lead Dog Marketing/ABC TV-Marketing Company

●Led national marketing campaign for ABC-TV on four San Francisco Bay Area college campuses’ to promote popular daytime television show. Organized, and managed public relations program of popular national daytime television show and hit target goal of participants for each event. Hired, trained, and supervised staff of 20 to implement strategic and focused demographic marketing campaign.

My Personal Assistant Inc.-Concierge Business

●Developed marketing plan for national personal concierge company with offices in San Francisco and Atlanta while also hiring and supervising contract staff to implement marketing campaign, sales, and client feedback.

Freedom Speakers and Trainers –Training and Development Company

●Succeeded in the goal of territory expansion to the San Francisco Bay Area region through cultivation of relationships with multiple industries through cold calling and sales presentations to promote and market products and services.

San Francisco AIDS Walk 24 Hour Fitness-Fitness Club

●Planned, organized and implemented marketing plan and introduced e-mail marketing campaign to promote event and secure donations. Responsible for recruiting and coordinating local staff and motivated team to meet/exceed established goals and objectives.

EDUCATION & PROFESSIONAL ORGANIZATIONS

Bowling Green State University

Bachelor of Arts in Political Science

Toastmasters International, East Bay Chapter

2015-Present

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