Marketing, Product Management
Resume:
E X P E R I E N C E
E X P E R T I S E
BACHELOR OF SCIENCE, BUSINESS MANAGEMENT
California Polytechnic University, San Luis Obispo, CA – 1992 Marketing Planning & Execution
Archetype Branding
Brand Messaging
Data-Driven Strategy
Sales Program Development
International Product Sourcing
Product Lifecycle Management
Channel Pricing Strategies
Business Segment Strategies
ME D I A
D E V E LO PME N T
Google/Bing/Amazon Campaigns
Website Media
Email Marketing Campaigns
Video Editing
TV/Web Commercials
Print Advertising
Catalogs/Brochures/Banners
Package Design
S O F T WA R E
S K I L L S
Illustrator
InDesign
Photoshop
Premiere / Video Pad
Dreamweaver
HTML 5, CSS 3, Javascript
SEO / SEM
Microsoft Offi ce / Project
Salesforce
SaaS Collaboration
SaaS Email Marketing
SaaS Survey Apps
MARKETING DIRECTOR
Ferrari Importing Co. (d.b.a. Gamma Sports) August 2010 - August 2015 Managed all aspects of world-wide marketing including brand strategy, product marketing programs, sales programs, website development, promotional events, advertising, communications, media purchasing, and marketing data collection and analysis. Presented initiatives, $.75 million budget YTD spend and results to the executive team on a monthly basis.
• Developed and guided updated company brand across all customer touch points; products, sales, customer support, web, print, broadcast and digital media.
• Developed and executed monthly sales programs generating 5-12% of budget per channel; set budgets and goals, purchased media, developed email and print materials and reported data and revenue results.
• Managed all phases of new product development and launch; research, design, introduction planning and marketing program development and execution.
• Introduced 6+ new products each year to market in support of category revenue goals. CATEGORY MANAGER
Ferrari Importing Co. (d.b.a. Gamma Sports) May 2004 - August 2015 Managed the lifecycles of over 1,200 products in 6 categories and developed innovative new products accounting for 55% of the company’s overall revenue. Grew product category revenues 8-10% per quarter, increasing sales more than $2.7 million and net revenue over $870,000.
• Defi ned and led business model shift from hard goods to licensed facility and subscription distance learning model.
• Managed software development, website design, facility connection and consumer marketing for subscription distance learning service. VICE PRESIDENT
ModelGolf, Inc. April 2000 - March 2004
Planned and managed all phases of product management, marketing and sales for a SaaS consumer golf training system with fi rst year online revenue of $1.3 million. VICE PRESIDENT SALES & MARKETING
Total Training, Inc. November 1997 - April 2000
Served as sales and marketing executive with responsibility for overall branding, demand creation, sales growth and profi tability resulting in 62.5% and 61.5% respective annual revenue growth in 1998 and 1999.
SENIOR PRODUCT MANAGER
MetaTools, Inc. December 1995 - May 1997
Brought to market fi rst consumer software package which sold over 150,000 retail licenses and generating $12 million in OEM revenue from Apple, IBM and Kodak. Developed new Product Management Program and directly managed team responsible for product revenues of $38 million.
CHANNEL MARKETING MANAGER
Alias Wavefront, Inc. October 1993 - December 1995 Created and managing Value Added Reseller channel promotional, educational and sales programs resulting in 6 straight quarters achieving sales objectives (over $3 million/ quarter).
E DU C AT I ON
market ing strategy
media development
actwf0@r.postjobfree.com
T O M
S U L L I V A N CONSULTANT - MARKETING STRATEGY & MEDIA DEVELOPMENT Self Employed October 2015 - Present
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