senior brand strategist (executive)

Created and helped develop four mobile apps in one year, two

of them are major apps in the hospitality industry. Identified problems and created solutions; crafted a business model, analyzed a monetization pattern, revenue flows, UX, UI and technical specification reasoning. Designed all branding elements – naming, logos, and marketing materials. WORK HISTORY

brand strategist (apps)

brand strategist (creative)

agency principal

2014 - 2015

2007

2005

-

-

2014

at

at

at

SOFTASY

MINDRAINBOW

IMAGISTICA

BRAND I NG

ADVE RT I S I NG

1 year, 4 months

6 years,

2 years,

9 months

1 month

2007

***********@*****.***

312-***-**** T ECH START- UP

ACCOMPLISHMENTS:

Mobile Application Designer / Developer

3002, N Troy Street,

60618 Chicago, IL

RESIDENCE:

skype user: dragoslm

linkedin.com/in/dragosalexa

behance.net/alexadragos

SOCIAL MEDIA

@dragosalexa /dragosalexa

A “no-budget” campaign solely created & managed for a performer that as a result won the Romania Got Talent popular award (2012). 100% Earned Media with a full Digital Campaign

Wrote three books on marketing and branding for students and new entrepreneurs; the latest book is written in English –

“Brands Come True: A Branding Course.”

Author of three books

Drove an average 18% yearly business increase in revenue by deploying 250-plus creative projects on a 5-year plan. Continuous Revenue Growth

Maintained a record of zero unmet deadlines during the seven year period as a brand strategist.

On-Time delivery of projects

Helped grow a private pension fund membership from 0 to 140,000 people in three months through a $3.5M national campaign.

Results Oriented

Developed a one year re-branding process for a 100 year old football club including visual identity redesign, brand process, declinations, and launching event.

Proactive

Managed a team as agency lead, and created an “all-channels” launching campaign in 10 days including creative direction, copy, art directing, budgeting and declination.

Total cost savings to client was $500,000.

Effective and Efficient

Raise brand awareness through both digital and

offline activities, brand development, brand

management, and increasing brand equity.

BRAND STRATEGY

SKILLS:

Search Engine Optimization (SEO), Search

Engine Marketing (SEM), Pay Per Click

(PPC), and Social Media Marketing

including Facebook, Google, Twitter,

LinkedIn, Inbound Content Strategist,

Social Media Management, and

Wordpress. Basic HTML and CSS,

Conversion Rate Optimization

(ROI evaluation), and Big Data

interpretation and analysis.

DIGITAL MARKETING

Business alignment strategist, brand

integration, sales reasoning, creative

implementation, user consideration,

User Experience (UX) and

User Interface (UI) design.

DIGITAL (APPS) BRANDING

Highly proficient with Adobe Creative

Suite (Photoshop, Illustrator); visual identity

expert; specialize in packaging, layout and

printing techniques.

GRAPHIC DESIGN

EDUCATION

Bachelor’s Degree in Babes Bolyay

UNIVERSITY

Cluj-Napoca, Romania

COMMUNICATION AND

SOCIAL RELATIONS

EECA

University

Rankings

Excellent history with flow architecture and

team management; technical integration

specialist; strong business vision, and

results driven.

CREATIVE MANAGEMENT

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