Sales Representative

Sales/Sales Management Executive

Professional Profile

Over 30 years of successful sales and sales management experience. With a strong background in print, radio, digital and direct mail advertising. Especially adept in startup situations and launching new products. Goal oriented and driven to over achieve.

Solution Selling Account Development

Key Account Management Customer Needs Assessment

High Impact Presentations Relationship Building

Sales Leadership and Training Budget and Forecasting

Problem Solving Revenue Growth

Achievements

5-time President Club Winner, exceeding sales quotas by 25% or more.

Business owner from 1993 to 2010, grew the business to over one million dollars in sales in three years.

Launched four successful advertising publications in Southern Ontario.

Played a major role in the launch of the London Community Newspaper.

Managed three community Newspapers, increasing sales from 4.3 million to 4.8 million per year.

Relevant Experience

Regional Sales Manager: Metroland Media 2010 – 2015

Responsible for the day to day operation of three community Newspapers.

Hired, trained and managed 13 clerical staff and nine sales representatives.

Set and achieved yearly sales quotas.

Developed and designed successful new features and supplements that were adopted in other Metroland community Newspaper markets.

Assisted with the cross-market sales initiatives.

Achievements:

Increased sales across all three Newspapers by 11% in my first year of management

In 2013 the Stratford Newspaper turned a profit for the first time in ten years

Reduced distribution costs for the Stratford Newspaper by 50% in the first year

CEO: Interactive Advertising 1993 – 2010

Specialized in co-operative direct mail pieces, coupon books, scratch & save cards, magnetic products.

Successfully launched C-Clips, a monthly coupon magazine in four South Western Ontario markets: London, Sarnia, Windsor and Hamilton.

Hired and trained four sales representatives.

Developed and designed Co-operative Scratch and Save cards in South Western Ontario and expanded into the GTA.

Distributed to 800,000+ households monthly across six cities.

Creative mind behind all new concepts and spearheaded the launch of all new products.

Achievements:

Within the first year doubled the size of C-Clips magazine

Both C-Clips Magazines and Co-operative Scratch and Save cards were profitable in the first year of business.

Sales Representative: London Pennysaver 1989 – 1992

Sold and designed advertising campaigns

Two time President Club Winner, led all Sales Representatives in the acquisition of new accounts and the number of accounts run on a weekly basis.

Account Executive: Moore Business Forms/System Business Forms 1981 – 1989

Sold and designed multi-part business forms.

Sold and monitored forms management programs for Air Ontario, CAA, Western Fair, Big O, Dashwood Windows, Ward Air, Purolator, TNT and International Custom Brokers.

Three time President Club winner, exceeded quota by more than 25%.

Education/Training

Metroland Media, Management Development courses 2014

Moore Business Forms, Professional Selling Skills courses level 1-3 1990

Marketing Certificate, Humber College 1979 – 1980

Economics, McMaster University 1976 – 1977

5yr Honours Diploma, Siverthorn Colligate, 1971 – 1975

Interests

Curl competitively twice a week October – April

Golf in a men’s league once a week May – September

Contact this candidate