Data Project
Resume:
Sara Butt
** ******* *****, ******, **** *LB
Mobile: 079******** ● Email: ********@**.***
Head of Analytics, currently studying PMI-Agile certification, who has experience of leading high level projects and delivering business solutions and strategy within FMCG companies, technology and internet companies. Experienced and knowledgeable in UML methodology; reporting and analysing data; delivering web analysis and metrics to improve online campaigns; and developing new projects to improve system reporting. Successfully delivers projects and implements and manages project changes. An excellent communicator with good team management skills who develops strong working relationships with stakeholders at all levels and utilises an innovative approach to achieve targets and objectives. The Guardian
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Translate clients’ needs and business objectives into comprehensive KPIs frameworks Working with clients and internal teams in the building measurement frameworks Advising Senior management on marketing Strategies from a Data perspective as well as new data innovations and upcoming technologies. Building innovative data solutions and building business objectives Building a roadmap for my team
Outline strategy for the team
Working on building a training program and a request system for analytical queries and data
implementing best practices for the Guardian in terms of Tagging and data, how Guardian data is shared outside the Guardian, reporting,, working and creating Partnerships external vendors
Working with internal and external tech teams to implement robust measurement solutions Use various data-sources to gather datasets, merge them and analyse them Gather clear analysis requirements and transform these into actionable insights to meet the project deliverables.
Presenting complex datasets in a simple way so non-data people can understand them Communicate Web Analytics to non-Web Analytics audiences Own small/medium scale Analytic projects
Supporting a team of 6 analysts including a graduate
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Head lead Analytics and BA Consultant (CONTRACT) February 2014 - Current
CAREER HISTORY
Head of Analytics
AllSaints
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Translate clients needs and business objectives into comprehensive KPIs frameworks Working with clients and internal teams in the building measurement frameworks Use Google Analytics to create automated reports that meet client’s needs and building tagging specs to fulfil requirements.
Working with internal and external tech teams to implement robust measurement solutions Forecasting
Use various data-sources to gather datasets, merge them and analyse them Gather clear analysis requirements and transform these into actionable insights to meet the project deliverables.
Presenting complex datasets in a simple way so non-data people can understand them Communicate Web Analytics to non-Web Analytics audiences Own small/medium scale Analytic projects
Building a team structure
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Tribal TDB
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Translate clients needs and business objectives into comprehensive KPIs frameworks Working with clients and internal teams in the building measurement frameworks Use Adobe Analytics (Omniture) tools and Google Analytics to create automated reports that meet client’s needs and building tagging specs to fulfil requirements. Working with internal and external tech teams to implement robust measurement solutions Use various data-sources to gather datasets, merge them and analyse them Gather clear analysis requirements and transform these into actionable insights to meet the project deliverables.
Presenting complex datasets in a simple way so non-data people can understand them Communicate Web Analytics to non-Web Analytics audiences Own small/medium scale Analytic projects
Supporting an Analyst
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Quark Publishing – Mobile IQ
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Defining requirements for Quark
Creation and distribution of regular and ad-hoc client reports; proactive investigation and analysis to optimise on-going performance
Training Developers and Business analysts on Omniture Helping client define KPis
Implementing Tagging documents and laying out tagging template Manage client expectations and promote planning/analysis & research functions internally and to clients
Providing Intelligent and flexible approach to data management. Ability to communicate information in an appropriate manner to both internal and external stakeholders including non-technical audiences who may not be familiar with some of the technical aspects of the data and techniques
Proven commercial awareness; including knowledge of online sales and marketing, web site metrics and usability.
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Omniture Consultant (CONTRACT) August 2013 – August 2013 Web Analyst Consultant (CONTRACT) August 2013-September 2013 Data Scientist Consultant (CONTRACT) November 2013-December 2013 SYZYGY
• Defining and evolving Syzygy’s analytics proposition, measurement strategy, data and insight vision and reporting infrastructure to improve client decision-making Identifying and supporting business development activities across all disciplines and collaborate in new business pitches and current client growth opportunities. Developing strategic and commercial partnerships with key analytics vendors to provide the best-of-breed solutions to clients
Creation and distribution of regular and ad-hoc client reports; proactive investigation and analysis to optimise on-going performance
Drive efficient and effective working practices to ensure the effectiveness of the team and foster a working environment that develops the analysts skills Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
Manage client expectations and promote planning/analysis & research functions internally and to clients
leading and initiating and A/B test
Introducing ETL processes
Data Mining
As well ass working with FMCG client who use Omniture Providing Intelligent and flexible approach to data management. Ability to communicate information in an appropriate manner to both internal and external stakeholders including non-technical audiences who may not be familiar with some of the technical aspects of the data and techniques
Proven commercial awareness; including knowledge of online sales and marketing, web site metrics and usability.
Lead, develop and grow a team of analytics Specialists performing to ensure client projects are delivered on time and to the highest standard Working with CS team to drive recommendations from analysis Introduction of Big Data and how it can help the client better understand their data and get a 360 VIEW
Working with Siebel and introducing Tableau
Building a CRM strategy
Building an analytics strategy and managing a team of 3 one being a senior member of the team.
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Nationwide
• Staying abreast of latest developments in Web Analytics and the opportunities these present to Nationwide. Looking to new tools, approaches and data to answer questions beyond what the current toolset alone can do.
Highly analytical, with the ability to analyse and interpret both financial and web traffic data; extrapolating trends and identifying issues and potential improvements to the web site content, transaction processes and campaigns. Brief for new website optimisation tests
Managing the set up and reporting of all A/B and MVT testing, working with both the Internet Channels teams and the 3rd party web analytics supplier Using Telium
Using Tealeaf for analysis of customer data
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Web Implementation Analyst (CONTRACT) October 2012-January 2013 Head Of Analytics (CONTRACT) January 2013-April 2013
• Drive efficient and effective working practices to ensure the effectiveness of the team and foster a working environment that develops the analysts skills Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
Manage client expectations and promote planning/analysis & research functions internally and to clients
Providing Intelligent and flexible approach to data management Where necessary, raising questions and requests from business users to our third party analytics supplier; acting as a gateway between Nationwide business users and the third party web analytics supplier.
Ability to communicate information in an appropriate manner to both internal and external stakeholders including non-technical audiences who may not be familiar with some of the technical aspects of the data and techniques
Proven commercial awareness; including knowledge of online sales and marketing, web site metrics and usability.
Expert knowledge and skills in using Excel, Omniture SQL, MS Access, Word and Powerpoint. Good understanding of website technologies (e.g.HTML, Javascript and Flash).
Ensuring that a documented tagging process is adhered to for all site changes and campaigns; working with the Development teams, technical contacts from the Supplier and Nationwide’s digital agencies. Also monitoring and identifying and correcting reporting issues related to tagging issues and processes
Consulting the team on tools and techniques
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Bluehive
• Overseeing the maintenance, delivery and development of regular and ad-hoc websites and CRM performance reports primarily using SAS and Excel, but also with other software packages as appropriate
Working closely with the Head of Analytics to provide insight and recommendations on campaign performance drivers and play an active role in the optimisation of campaigns Overseeing the creation, deployment and validation of Omniture tagging briefs for new website optimisation tests
Data mining
Introducing ETL processes
Manage a team of 3 analysts and schedule projects for the team Drive efficient and effective working practices to ensure the effectiveness of the team and foster a working environment that develops the analysts skills Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
Manage client expectations and promote planning/analysis & research functions internally and to clients
Providing Intelligent and flexible approach to data management Experience in understanding the business issues and concerns of clients; able to turn insights and analyst reports in to actionable recommendations for the client and our teams Excellent brainstorming and problem solving skills Ability to communicate information in an appropriate manner to both internal and external stakeholders including non-technical audiences who may not be familiar with some of the technical aspects of the data and techniques
Continuously to improving the work of the team
Dealing with transactional data
Providing the team an environment to keep the team motivated
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DATA STRATEGY ANALYTICS MANAGER (CONTRACT) April 2012- April 2012
• Ability to adapt to constantly changing challenges Wunderman
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Developing clients’ local digital measurement strategies and reporting of KPI’s Design, generating and managing local reporting frameworks Providing analysis to local campaign performance across bought, owned and earned media.
Providing insights and develop optimization recommendations based on measurement reporting and analysis
Ability to synthesize data and provide marketing strategy recommendations based on data to deliver qualitative and quantitative analyses to support local market activity Prepare written analysis and present findings orally to client Working with digital metrics, and reporting tools such as Omniture Site Catalyst Test and target for optimisation, as well as DoubleClick for ad serving Knowledge of visualisation techniques for data analysis and presentation project managing campaign projects
Understanding of business intelligence, Database Marketing; measurement, testing, relational databases, and campaign workflow
Solid understanding of marketing principles
Growing effectiveness and versatility in oral presentations Consistency in at standards that meet or exceed agency client expectations Ability to utilize Access, SAS and SQL
Understanding of business intelligence, Database Marketing; measurement, testing, relational databases, and campaign workflow
Solid understanding of marketing principles
Using Google analytics
Creating Dashboards
Using discover
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lastminute.com
• Provides business teams with analysis and insight into metrics, which include TTV, Margin and Traffic volumes, and affects how conversion is driven and impacted. Determines future year targets and forecasts from data collected, which affects decision making and budgets for departments in the business. Trains teams to use current and new systems, develops new projects to improve system reporting and works with technical teams to develop understanding of requirements. Works across all business areas and, in partnership with senior managers, develops and delivers business solutions.
Introducing ETL processes
Leads the analysis effort on macro level projects and takes high level responsibility for providing insight to required change, developing the initial project concept, challenging assumptions, building business cases, prioritising business needs and owning the requirements process throughout the project life cycle.
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SENIOR BUSINESS ANALYST June 2010- August 2011
SENIOR DIGITAL Data Strategy ANALYST (CONTRACT) September 2011-January 2012
• Assesses the wider impact of changes within the business and provides support to the business during solution implementation.
Delivers performance data at the deepest level to the travel team and sales team, and overall analytical support and data relevant to the commercial marketplace to improve business performance and customer satisfaction.
Interrogates availability reporting and delivers recommendations for purchasing focus to the relevant members of the Supply and Product Management teams. Maximises all yield opportunities without compromising customer conversion or retention. Works alongside the Group PAY/MIS/Finance teams to share best practice. Creating Dashboards
Using google analytics
Dealing with sales and transactional data
Undertakes conversion analysis and makes strategic recommendations to Product Management and Site Merchandising.
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• An integral project team member involved in the migration of the current reporting system to Cognos, and assists the technical team with defining business requirements and system phasing.
Plans the project reporting requirements to enable both product teams and executive teams to remain updated on every phase of the project.
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Greenbee.com; John Lewis Partnership
• Involved in the re-launch and rebuilding of the John Lewis website, which involved the management of a major Omniture project as well as retagging and rebuilding of the site. Collected tagging and KPI requirements from the product teams and various departments, and identified their requirements in relation to new campaign launches, new services and product objectives.
Using Tag Management tools such as Tagman
Assisted in the development of new KPIs by discussing business objectives with departments, holding meetings and conducting presentations. Created an SDR (tagging design document), to explain to the tagging process to developers and ensure efficient and precise reporting. Ensured developers understood project requirements and trained the QA team to test requirements.
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Razorfish
• Managed the Omniture and Google Projects for four major accounts; ASDA Finance, Audi UK, McDonalds and NSPCC.
Scoped the implementation KPI documents and managed the development teams. Analysed lifecycle email creation by providing insight on the consumer base (CRM).
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WEB METRICS CONSULTANT (CONTRACT) February 2010 – March 2010 WEB COMMERCE ANALYST (CONTRACT) May 2010 – June 2010 LASTMINUTE.COM PROJECT EXPERIENCE
• Presented solutions to clients to enable them to better understand their Consumer base, discussed business strategies with managers and created effective online marketing strategies.
Using Google analytics
Tested strategies to increase traffic and developed, implemented and monitored site measures and KPIs to assess: site experience, behaviour and usage by users. Conducted QA in a UAT (User Acceptance Testing) environment, created new pages, analysed Customer acquisition and helped provide insight to the client, which involved liaising with developers and training the QA team. Assisted with the migration of the system to a new platform and trained the developers and web analyst to better understand the migration.
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Audi UK
• Supported the client with Omniture projects, redefined tagging requirements and developed a new SDR.
• Audited data and liaised with the client to apprise them of project development, which involved prototyping, presenting and discussing deadlines and plan requirements. McDonalds
• Assisted with the analysis of McDonalds Happy Meal promotions and measured its success as well the launch of their Facebook app with 3rd party vendors. Trained product teams to measure their successes and suggested and discussed new marketing plans from the analysis provided.
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TSL Education Limited
• Managed Omniture Projects using Fast Track Schedule 9, and SCRUM and PRINCE 2 methodologies.
Liaised with Directors, Mangers, CEO as well as the Chairman and provided insight analysis.
Monitored traffic and maintained consistency on the TSL education websites with regard to tagging and tracking.
Uploaded adverts using double click and discussed with clients measures that could be taken to improve the quality of their adverts.
Using google analytics
Created analytics analysis reports using Hitwise and Omniture. Analysed lifecycle email creation by providing an insight on the consumer base (CRM). Presented statistics and discussed future campaigns, created segmentation groups for different markets and produced campaigns using Responsys. Creating Dashboards
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WEB METRICS ANALYST (CONTRACT) June 2009 – December 2009 RAZORFISH PROJECT EXPERIENCE
SONY Web Management Europe
• Managed Omniture Projects and conducted meetings with project managers and product managers.
Monitored traffic and maintained consistency on all European websites regarding tagging and tracking.
Created segmentation groups for different markets, discussed business strategies with various global departments and managers, and tested strategies to increase revenue. Creating Dashboards
Using Comescore for competitive analysis
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Apple
• Monitored Site traffic i.e. click rates and launches with Omniture, produced reports showing revenue related traffic, and reviewed campaigns Creating Dashboards
Used Fast Track Schedule 9 for Project work.
Data mining
Analysed current customer data using SQL and Oracle and prepared quarterly presentations on customer buying behaviour.
Analysed marketing campaigns i.e. affiliation keywords through Google using Omniture and Google Analytics.
Dealing with sales and transactional data
Liaised with U.S. team regarding campaigns and strategy for increasing revenue
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September 2007- November 2007
April 2007 – November 2007
February 2007 – September 2007
May 2006 - June 2006
July 2005 - August 2005
Web Systems Analyst
Mac Specialist / Genius
IT Support (Part-Time)
Online Guru (Part-Time)
Systems Analyst (Internship)
Don’t Panic.com
Apple
Algora Systems LTD
VMFX on JahaShaka Project
Merton Council
2012 Currently studying to become a PMI-Agile Practitioner London Metropolitan University (2003-2007)
BSc Combined (Hons) Information Systems (Major) with Business Law - (2.1) Merton College (2000-2003)
EDUCATION
PROFESSIONAL QUALIFICATIONS
PREVIOUS EMPLOYMENT HISTORY
EMEA MARKETING CRM ANALYST (INTERN) November 2007 – November 2008 REPORTING CONSULTANT (CONTRACT) December 2008 – February 2009 A’ Levels in Business Studies (A), Computer Science (A) and Biology (C) BTEC National Diploma Computer Studies (Merit, Merit, Pass) AQA Entry Certificate in Adult numeracy (Pass)
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Web analytics with Omniture and Google analytics, Comscore, and Hitwise., Discover Digital marketing products such as double click.
Used Ms Access for SQL programming and building small databases. Reporting using business objects, SAS and SPSS.
Conducting QA in a UAT (User Acceptance Testing) environment. Data mining.
Creating Dashboards
MS Visio, MS project and Fast Track Schedule 9.
Experienced in Programming e.g. C++, HTML, JAVA and Visual Basic, Oracle, SQL Apple Script and some aspects of PHP and UNIX.
Used Methodologies such as SSADM, UML, RAD and Agile to meet expectations. Knowledge of SUMMIT methodologies.
Using google analytics
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Charity fundraising for Tim Lilly (Kings Cross) and GIFT Attends computer exhibitions e.g. MacExpo and has an interest in digital art, especially the work of Fred Leavitt.
• Maintains a keen interest in Information Security Technology and Biometrics. PERSONAL INTERESTS
I.T. TECHNICAL EXPERIENCE
Contact this candidate