Customer Service Sales

Leonard Cradit

***** ******* ***** **, *****, MI 49326

616-***-**** * *************@*****.***

BUSINESS RELATIONS & SALES MANAGEMENT LEADER

Building high-performing teams to drive revenue for new and existing business divisions

Advancing client relationships * Strengthening sales performance

Accomplished, agile and passionate Sales Executive with proven experience in identifying, analyzing and exploiting sales opportunities within a variety of markets, organizational structures and corporate development stages. Results driven Sales Manager and team builder with demonstrated, repeat success in developing sales leaders and organizations that exceed goals. Creative and multi-disciplinary executive renowned for building strong business relationships and customer service using creative and cross-disciplinary approaches to deliver innovative solutions. Proven leader with outstanding selling and negotiating expertise, strong communication abilities and exceptional presentation skills consistently delivering outstanding performance.

Sales, Marketing & Product Branding Strategy Distribution Channel & Client Relations

Plan Formulation & Results-Generated Execution Business Trend Identification & Forecasting

Change Management & Resource Allocation Talent & Performance Management

Business Management & Customer Service Fiscal Accountability & Goal Achievement

BELLABAY REALTY, Grand Rapids, MI 2015 – Present

A prominent area Real Estate Broker

Licensed Real Estate Agent * Specializing in residential real estate.

ALTRIA SALES & DISTRIBUTION GROUP (Philip Morris USA/U.S. Tobacco/John Middleton Co),

Grand Rapids, MI 2005 – 2014

World’s leading provider of tobacco products for retail consumers

Territory Sales Manager

Responsible for sales and share growth of 125 retail accounts.

Managed a direct wholesale distributorship worth 2.2M annually.

Managed multiple retail chain accounts.

Exceeded sales volume and market share nine years running.

Negotiated and enforced annual contracts achieving 98% participation in assigned territory.

Responsible for promotional initiatives, retail merchandising, analytical and strategic planning.

Increased revenue from $13M to $15.2M in a declining market in a single year.

Received over 40 outstanding performance awards, including Top Annual Sales and Share/Volume growth as well as a Silver Spur Award for a safety suggestion.

Leonard Cradit – Page Two 616-***-**** *************@*****.***

LEONARD’S ENTERPRISES, INC., Greenville, MI 1998 – 2005

Simultaneous created and managed multiple businesses including 3 cell phone stores, purchased a Matco Tool Franchise, built a convenience store, a photography studio and a retail sporting goods business.

President/CEO

Created ground-up operations employing and managing 22 people in various capacities.

Grew total gross revenues from $0 to approximately $500K in my first five years.

Successfully sold several businesses at a profit.

Mentored fast tracked employees in retail sales, marketing and client services.

PRIOR ACCOMPLISHMENTS

(ITW Diamed / ITW Paslode / Clark Financial Property Management)

Negotiated $1.1M in new capital equipment contracts.

Managed 6 key distributors, 80 sales/service personnel, doubling market share in 24 months.

Reorganized Customer Service Department reducing costs by $65K in 12 months while exceeding performance standards.

Named Property Manager of the Year twice.

Designed innovative strategies to penetrate untapped markets doubling market share in 4 states in 24 months.

Established inventory reduction resulting in $650K annual savings.

EDUCATION & PROFESSIONAL CERTIFICATIONS

CENTRAL MICHIGAN UNIVERSITY, Mt. Pleasant, MI B.S. Majored in Psychology and Business Admin.

AMA / ICSA / IBM Professional Selling / Xerox Solution Selling / Licensed Realtor

SKILLS

Microsoft Office: Word, Excel, Access, PowerPoint, Outlook and CRM Systems

Excellent Communication and Presentation Skills

Visionary and Inspirational Leader

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