STUART ROCK
********@*****.*** • 585-***-**** • 47 Edenfield Road, Penfield, NY 14526
www.linkedin.com/in/stuartrock1
SENIOR ACCOUNT MANAGEMENT & OUTSIDE SALES
Consistently top-ranked producer with extensive sales experience to all levels which includes expert-level knowledge in all areas of digital media & marketing. Experienced as self-proprietor, independent consultant and in corporate management. Vision, drive and proven ability to achieve objectives and surpass goals. Creativity to develop marketing, sales, and training programs. Accomplished in leading teams to new levels. Core competencies include: Senior-Level Account Management • Outside Sales Leadership • Digital Marketing Revenue Management • New Businesses Development • Sales Management • Creative Vision PROFESSIONAL EXPERIENCE
EMPIRE DIGITAL • Rochester, NY • 12/2015-Present
Start-up company focusing on Interactive Digital Concierges by managing 50+” touchscreen displays placed in high-traffic venues and hotel lobbies. The concept is to provide information to out-of-town visitors of interesting things to do, restaurants, transportation and more. General Manager- Interactive Digital Concierge program Responsible for all aspects of this business segment including sales of units to hotels and sales of advertising space on these units. Also tasked with expanding this program into additional cities nationwide including the creation of an outside sales force.
● Increased unit placements by 20%
● Increased advertiser count and revenues by 20%
TRAVEL MEDIA GROUP • Maitland, FL • 2/2015-11/2015 Marketing company dedicated to providing best-in-class digital products that help hotels sell more rooms. 30+ years in the hospitality business provides an unique understanding of how hotel reputation, competitive pricing and guest experience work together to make a property successful.
Hospitality Marketing Consultant – New York State
Build and manage relationships within an existing $1M book of business and to prospective customers with a high emphasis on digital growth while demonstrating overall revenue growth, identifying and developing new business by prospecting, networking, and using social media, and referrals.
● Ranked #2 Nationally in digital sales
● Surpassed quota in 8 of 9 months
HIBU (Formerly YELLOW BOOK) • King Of Prussia, PA • 2005-2015 Cutting-edge digital and print marketing solutions helping small and medium-sized businesses get found by driving local, qualified leads with sophisticated marketing programs. Senior Account Manager
Expert-level knowledge in all areas of digital marketing responsible for maintaining revenue levels of largest clients representing $1M of revenue responsibility while increasing budgets to include digital programs. Responsible for customer retention, growth and new business development.
● Multiple President’s Award winner, consistent #1 sale ranking
● Credited with 5th largest new business sale in company's 110-year history
● Promoted 7 times in 9 years, only local hire promoted into management THOMAS NET • New York, NY • 2001-2005
Since 1898 connecting buyers and engineers with manufacturers, machine shops, and distributors through print and online exposure.
Independent Marketing Consultant
Consulted with industrial and commercial companies offering marketing and advertising programs proven to expand their exposure through print and electronic media.
● Excelled working in a complete independent consultant environment
● Increased territory by over 15% every year
TITAN AUTO INSURANCE • San Antonio, TX • 1997-2001 Rapidly expanding leader in the highly competitive non-standard automobile insurance market. Market Coordinator- New York State
Retained after company acquisition to manage 5 offices in separate markets supervising 17 employees generating $7M in sales volume. Instrumental in product management issues from concept to market including coordination of distribution, operations, sales, and personnel.
● Developed new product from concept to market becoming a model in 3 other states increasing sales by 35%
● Created and implemented retention and referral programs achieving a retention rate of 80% (65% national average) and increased referrals by 15% per month (5% national average)
● Maintained 0% employee turnover over 2-year period, lowest in the country, turning employee pessimism into motivation for success
BEST INSURANCE COMPANY • Rochester, NY • 1986-1997 Regional automobile insurance agency specializing in procurement of coverage for high-risk and hard to place drivers.
President & C.E.O.
Expanded family business into industry leader with multi-office and multi-market exposure. Created marketing and sales programs while developing a loyal, dedicated staff of highly trained professionals.
● Increased sales volume by $5M, a 10-fold improvement, through expansion and supervision of 6 stores in 5 markets over 11 years
● Created, produced, wrote, and performed radio advertisements, designed print advertisements, and planned marketing campaigns resulting in superior brand awareness and name recognition as a leader in the industry increasing new account sales by 20%
EDUCATION & TECHNICAL SKILLS
Bachelor of Science in Marketing/Advertising • INDIANA UNIVERSITY • Bloomington, IN
(20 chosen of 30,000 selected for this specialized major) INDIANA UNIVERSITY • Bloomington, IN
Google Account Manager Certified
Proficient in Word, Excel, PowerPoint, Outlook, Salesforce