Chief Product Officer
Resume:
Chris Carruth
**** ********* *****, *. ******** Hills, TX 76182
Cell: 817-***-**** Email: ********@******.*** www.linkedin.com/in/ccarruth/
Chief Product Officer
Achievement oriented, leadership award winning product executive, with domestic and international expertise driving product planning, development, and product marketing functions. Significant technical acumen, solid financial savvy and strong marketing aptitude, with proven skill set managing product initiatives collaboratively across devices, applications and services. Skilled in balancing product, processes, products, and people against ROI.
Select Accomplishments
End-to-end product manager for complex multi-vendor, multi-business unit consumer application and device development initiative; extensive consumer insights component; 20+ resources, $2,500,000 development budget.
Product turnaround lead for consumer entertainment software startup: moderated user panels, executed MaxDiff branding study, created feature set map, performed competitive positioning analysis to identify/quantify $100M market opening for a failed product.
Led cross-functional product strategy team, creating product roadmap, feature release and business plan involving merger of two legacy software products; $500M+ market.
Regional product marketing manager and cross-functional team lead tasked with finding new markets for legacy computer hardware product under heavy competitive pressure; $35M+ business case, subsequent $18M customer secured within 3 months.
Inventor, owner of two patents (pending) for gaming intelligence and streamed video content delivery configuration systems; company valuation impacts exceed $1M.
• Competitive Analysis • Consumer Insights • Team Leadership • Forecasting
• Feature Optimization • Product Development • Financial Modeling • GTM Strategy
• Product Roadmaps • Business Case Development • Performance Benchmarking
Product Principal, Clearvision Consulting, Fort Worth, TX 2003 - Present
Consulting company targeting seed and early stage business ventures, providing expertise in Product Planning, Product Development, Program Management, and Business Development.
Product Manager, StreamDig LLC, driving MVP design and development, VoC testing, GTM strategy and business planning for new streaming video app; $500M opportunity.
• Syndicated product research analyst –“Next Generation Service Delivery Platforms” (ABI Research, 2008) and “Green Telecom” (Pike Research, 2009).
Product Development Manager for new category of consumer food product; end-to-end responsibility for all activities required for moving from product concept to market test. End product secured 3 retailers with 600+ outlets for 30 site market test.
Chris Carruth, Page 2
COO President, Critical Strike Entertainment, Ft. Worth, TX 2012 – 2014
Cofounder of consumer start-up, responsible for design and technical documentation, usability testing, leadership staffing, contract creation/negotiations, milestone reviews, budget creation/management, investor briefings, vendor sourcing, contract management.
Created product turnaround plan using consumer panels, expert interviews, and analysis of competitor market positions and feature sets; $100M+ revenue recovery plan.
Actively contributed, managed 5 primary research projects measuring product appeal, purchase intent, segmentation, messaging, positioning, feature set required to “win”.
Manager/Director, Global Services, Alcatel Lucent, Plano, TX 2005 - 2007
Solutions business manager supporting key account sales teams requiring product and services solution for N.A. broadband carrier video market.
At request of N.A. CEO, led cross functional product team to develop low cost IP video solution for price-sensitive carrier segment; subsequent “win” exceeded $60 million.
Appointed to lead “dark project” cross functional planning team tasked with providing hybrid “best of” solution for integrating OCAP and IP technologies for $16 billion MSO.
Regional Marketing Manager, National Semiconductor, TX 2000 – 2002
Multimedia Product Evangelist, supporting Sales at computing OEMs and ODH/ODMs in N.A., Mexico and Brazil, to protect $156 million sales pipeline under intense pricing pressure.
• Drove market expansion initiative, mapping intersection of vertical markets, product fit and company capabilities, to find new targets for legacy product; $10 million+ opportunities identified within Hospitality, Federal IT, and Homeland Security markets.
• Created and chaired Thin Client Executive Marketing Council with mission of accelerating worldwide demand for thin client technologies; market impact estimated at $30 million.
• Persuaded competing OEMs to jointly provide solution to Telmex-invested ASP in Mexico City providing low cost computers for middle income demographic; $18M LOI secured.
Drove company involvement with government sponsored broadband programs in Brazil; projected contract values exceeded $30 million.
Various Product Marketing/Management Roles, TX 1994 – 2000
Sr. Marketing Manager/Director, Alcatel, Plano, TX,
Program Manager, Business Development and Integration
Staff Manager, Consumer New Product Development
Assistant Product Manager
Education
MBA, Drury University BSBA Marketing, University of Missouri
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