Sales Marketing

DANIEL C. NATHANSON

** **** **** ****, **** Lake, NJ 07828 M: 201-***-**** H: 973-***-****

***************@*********.*** linkedin.com/in/dannathanson1

DIRECTOR SENIOR MANAGER

Goal driven award winner offering a record of consistently exceeding sales, profits and market share goals at such industry pioneers as Pfizer, Wyeth, Gerber, and Mars. Seasoned expert in consumer, trade, and shopper marketing, promotions, and sales with years of food & healthcare consumer packaged goods experience. History of improvements and innovations that have accelerated internal efficiencies and captured extensive cost savings. Harnesses a rich blend of business management abilities and an interested empathetic, leadership-by-example mentorship style. Brings out the best in staff; inspires a team-spirited environment that leads to high productivity and efficiency.

Consumer Marketing

Trade Marketing

Shopper/Customer Marketing

Sales/Sales Strategy/Insights

Product Launch Expertise

Agency Management

CRM

Digital Marketing/Promotions

Contract Negotiations

Team Leadership

Experiential Marketing

Integrated Marketing

Strategic Planning

Competitive Analysis

Procurement/Purchasing

PROFESSIONAL HIGHLIGHTS

•Instituted Pfizer Consumer portfolio strategy which generates over $25 million in sales annually

•Led development of promotion strategy for Nexium 24HR OTC - achieving #1 market share

•Developed digital marketing and promotion strategies/incentives across Pfizer brand portfolio

•Defined consumer promotion strategy for the successful launch of Fast Acting Advil

•Saved Pfizer $7.5 million in agency and vendor fees through extensive contract negotiations

•Developed innovative marketing programs that grew Gerber’s sales and market share to record levels, from 73% in April 2000, to 83% in March 2007

•Created promotion strategies behind Pfizer acquired brands, Emergen-C and Thermacare

•Created promotional launch support for “M&M’s” Crispy that exceeded year one sales of $140 million

•Contributed to 8% average annual “M&M’s” Brand sales growth for four consecutive years

•Won Reggie/Brammy industry awards for innovative marketing program designs at Mars

PROFESSIONAL EXPERIENCE

ADVANTAGE SALES & MARKETING, Woodcliff Lake, NJ March, 2015-Feb, 2016

Business Development Manager

Led trade development, sales, and strategic planning for Mars Chocolate to Wakefern Corporation. Responsibilities included headquarter presentations, market competitiveness analysis, category management, pricing strategy, trade promotion, and growth strategies

•Exceeded client’s 2015 goals on sales, distribution, pricing, shelving, and promotional volume

•Leveraged digital, trade marketing, and promotion expertise to exceed sales targets

•Maximized trade spend effectiveness to achieve sales while maintaining budgets

•Identified new sales and growth opportunities to enhance revenue targets

•Achieved 80% in eight weeks ACV distribution goal on all new product launches

PFIZER CONSUMER HEALTHCARE, Madison, NJ 2009-2014

Director, Consumer Marketing (Promotions)

Managed Pfizer Consumer Healthcare consumer, shopper, customer marketing and promotions. Developed insight based, strategic planning & execution for Pfizer Consumer brands. Led development of integrated marketing plans that resulted in consumers trying, buying, and sharing Pfizer Consumer products.

•Implemented consumer/trade promotion strategy for Nexium 24HR OTC (largest Rx-OTC switch)

•Developed marketing promotion strategy behind the launch of Advil Fast Acting.

•Developed and implemented Pfizer portfolio strategy; generates over $25 million in annual sales

•Saved Pfizer $7.5 million in 2014 marketing expenses through extensive contract negotiations

•Developed promotion on the Advil “Relief in Action” campaign that drove sales, and #1 brand share

WYETH CONSUMER HEALTHCARE, Madison, NJ 2007-2009

Director, Consumer Promotions

Created and led Consumer promotion center of excellence team for all Wyeth Consumer Healthcare brands: Consumer incentives, partnerships, digital programs, integrated marketing, and shopper marketing

•Headed Pfizer Consumer divisional coupon strategy - represented $60 million in annual spend and drove

$1.8 billion in sales

•Saved the division over $10 million annually through agency consolidation, effective partner pricing negotiations, bundling of brand services, and selection of preferred partners

GERBER PRODUCTS COMPANY, Parsippany, NJ 2000-2007

Associate Director, Consumer Promotions

Responsibilities included development of national consumer promotions for Gerber infant, toddler, baby accessory, and personal health categories in the U.S.

•Helped Gerber’s market share grow from 73% in April 2000,to 83% in March 2007

•Developed launch support programs that contributed to unprecedented product growth for Gerber baby food, organics, toddler food, skincare, and baby care product lines

•Created the Gerber “Promise” Promotion, which advanced sales by 12%, while providing information and educational tools to parents on reducing childhood obesity

•Implemented rolling market strategy for promotional programs, this strategy increased effectiveness and reduced promotional spend by 25% over a three year period

M&M/MARS, Division of MARS Inc. Hackettstown, NJ 1993-2000

Consumer Promotion Manager

Strategic development, execution, and evaluation of all “M&M’s” Brand consumer promotions; supported over $1 billion in “M&M’s” Brand retail sales with an annual consumer promotion budget of $25 million

• Won Brammy award for “M&M’s” promotions that grew sales over 40% for over 12-weeks

•Contributed to 8% average annual “M&M’s” Brand sales growth from 1997-2000

•Managed agency partners to deliver high sales growth, multi-channel promotional programs

•Created the “M&M’s” Millennium Party Box which generated $14 Million is sales

•Grew “M&M’s” baking business 9% per year with promotions outpacing the category

•Drove Mars seasonal business by an annual average of 7%

AWARDS/RECOGNITION

Wyeth VP Excellence Award, Co-Chairman of Marketing Leadership Organization (2008-2010) EDUCATION

B.S., Business Management, Rutgers University, with a concentration in Finance

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